Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls
Jan 11, 2024•5 min•Ep. 232
Episode description
Here's what you need to know for today in the business of podcasting:Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan Barletta
Ambassador Ads are going away.
The Untapped Potential of Audio in Retail Media Networks by Joshua Yamuder
If music marketing is a gateway to culture, brands must navigate carefully, execs say
…as for the rest of the news: The recently-canceled podcast Death, Sex & Money from WNYC has been revived by Slate, and if you’re interested in more coverage of marketers seeking authenticity in their campaigns: check out Digiday’s piece on brands shifting their approach to influencers.
Ambassador Ads are going away.
The Untapped Potential of Audio in Retail Media Networks by Joshua Yamuder
If music marketing is a gateway to culture, brands must navigate carefully, execs say
…as for the rest of the news: The recently-canceled podcast Death, Sex & Money from WNYC has been revived by Slate, and if you’re interested in more coverage of marketers seeking authenticity in their campaigns: check out Digiday’s piece on brands shifting their approach to influencers.
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