SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.
Jan 16, 2024•5 min•Ep. 234
Episode description
Here's what you need to know for today in the business of podcasting:
The incredible shrinking podcast industry by Max Tani
TikTok reports non-skippable video ads may harm engagement by Nicola Agius
How children's privacy laws complicate connected TV tracking practices by Tim Peterson
S&P says advertisers have resumed spending
iHeartMedia Announces Return of ‘The iHeartPodcast Awards’ with Live Event in Partnership with SXSW on March 11, 2024
…as for the rest of the news: PodPod reports Audioboom has hit 35% year-over-year revenue growth, Flightpath premiers campaign predictions that can project one year into the future, Magellan AI adds attention metrics with Adelaide, and Pushkin appoints Gretta Cohn as CEO.
The incredible shrinking podcast industry by Max Tani
TikTok reports non-skippable video ads may harm engagement by Nicola Agius
How children's privacy laws complicate connected TV tracking practices by Tim Peterson
S&P says advertisers have resumed spending
iHeartMedia Announces Return of ‘The iHeartPodcast Awards’ with Live Event in Partnership with SXSW on March 11, 2024
…as for the rest of the news: PodPod reports Audioboom has hit 35% year-over-year revenue growth, Flightpath premiers campaign predictions that can project one year into the future, Magellan AI adds attention metrics with Adelaide, and Pushkin appoints Gretta Cohn as CEO.
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