Here's what you need to know for today in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan Barletta Ambassador Ads are going away. The Untapped Potential of Audio in Retail Media Networks by Joshua Yamuder If music marketing is a gateway to culture, brands must navigate carefully, execs say …as for the rest of the news: The recently-canceled podcast Death, Sex & Money from WNYC has been revived by Slate , and if you’re interested in more cover...
Jan 11, 2024•5 min•Ep. 232
Here's what you need to know for today in the business of podcasting: YouTube officially allows creators to publish podcasts via RSS feeds by Reem Makari After a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners by Sara Guaglione Libsyn CPMs down 6% for 2023 by Adam Shepherd Can Programmatic Audio Rise In The Charts In 2024? by Hana Yoo …as for the rest of the news: Lower Street has announced their speaker lineup for a free brand podcast summit...
Jan 10, 2024•4 min•Ep. 231
Here's what you need to know for today in the business of podcasting: Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News Podcasting Content Mood Targeting 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? by Allison Schiff …as for the rest of the news: iHeartmedia and Magnite join forces to launch a new marketplace , AdLarge signs exclusive sa...
Jan 09, 2024•4 min•Ep. 230
Here's what you need to know for today in the business of podcasting: Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times. by Brad Hill iOS 17, a writeup by Pete Birsinger Why Gen Z’s biggest podcasters are working from bed by Lilly Smith The 5 trends that will shape sports marketing in 2024 by Alyssa Meyers Music streaming service SoundCloud tunes up for sale by Mark Kleinman …as for the rest of the news: Signal Hill Insights shares three potential game-changers f...
Jan 08, 2024•5 min•Ep. 229
Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December. Simplecast Announces YouTube Integration SmartLess Proved Celeb Podcasts Can Mean Business YouTube Postpones Co-Viewing Measurement Plan Quick Hits: What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina Monllos. Digiday interviews several people in the advertising industry to get their take on the nea...
Dec 22, 2023•7 min•Ep. 228
Here's what you need to know for today in the business of podcasting: Simplecast adds YouTube integration for automatic uploads by Adam Shepherd What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina Monllos Here's What's Missing From Netflix's Data Dump, According to Ad Experts by Bill Bradley …as for the rest of the news: Podimo has secured €44 million in combined funding , and eMarketer finds most TV and video ad buyers require at lea...
Dec 21, 2023•5 min•Ep. 227
Here's what you need to know for today in the business of podcasting: Welcome to the ad-free internet Spotify's Push Into Audiobooks Sparks Concern Among Authors by Ashley Carman The Crucial Timing of Ads Media Buying Briefing: Here are five media agency trends to watch in 2024 by Antoinette Siu and Michael Bürgi …as for the rest of the news: Rain News shares the audio-related highlights from Nieman Labs’ 2024 predictions, and Marketing Brew covers how Agencies of Record could become a thing of ...
Dec 20, 2023•5 min•Ep. 226
Here's what you need to know for today in the business of podcasting: IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising Opportunity What Worked in 2023: Brands in Podcasting by Annalise Nielsen YouTube postpones co-viewing measurement plan by Tim Peterson Ad Trends In 2024: Digital Deceleration, AI Rising, More Ad-Supported Streaming …as for the rest of the news: Tink Media has launched Podcast Group Therapy to offer podcast marketing strategies in tight-knit onli...
Dec 19, 2023•5 min•Ep. 225
Here's what you need to know for today in the business of podcasting: Disney is almost sold out of Christmas NFL, NBA, and Rose Bowl ad inventory by Alyssa Meyers Mailchimp cancels podcast after refusing to work with union producers by Ariel Shapiro How Will Arnett, Jason Bateman and Sean Hayes’ ‘Smartless’ Proved Podcasts Can Mean Big Business by Addie Morfoot Behind the scenes of SiriusXM’s rebrand by Alyssa Meyers …as for the rest of the news: Podnews has launched a fun tool to find which Net...
Dec 18, 2023•5 min•Ep. 224
Here's what you need to know for this week in the business of podcasting: Sound You Can See: Podcasting’s Video Dilemma Edison Research, Cumulus Media publish Q3 Share of Ear Study Spotify Inks Podcast Deal With Warner Bros. Discovery for CNN, HBO and More Shows by Caitlin Huston Teens social media platform choices are shifting....
Dec 15, 2023•7 min•Ep. 223
Here's what you need to know for today in the business of podcasting: Sound You Can See: Podcasting’s Video Dilemma 49% of global marketers predict increase in podcast ad spending by Adam Shepherd Audio Is One Of Agency Giant WPP’s Top 10 Trends For 2024. Realm inks deal with Adelicious...
Dec 14, 2023•4 min•Ep. 222
Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or video depending on their mood and environment. Tom Webster breaks down the ten things you need to know from this important study. Sound You Can See Webinar Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit sou...
Dec 14, 2023•11 min•Ep. 221
Here's what you need to know for today in the business of podcasting: TikTok Sunsets Podcast Feature Teens are more online than ever, but platform preferences differ: report by Jasmine Sheena Podcasters & Advertisers: Meet Your New Audience by Paul Riismandel The Specialist DSPs Giving Omnichannel Giants A Run For Their Money By James Hercher …as for the rest of the news: McDonald’s has committed to supporting diverse podcasting for another two years , and Brian Morrissey discusses podcasts ...
Dec 13, 2023•4 min•Ep. 220
Here's what you need to know for today in the business of podcasting: Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic Norms, Spoken Word Grows To Highest Level, And Pandora and Spotify Are Down by Pierre Bouvard Spotify Inks Podcast Deal With Warner Bros. Discovery for CNN, HBO and More Shows by Caitlin Huston TikTok, gaming, and AI will define the advertising landscape in 2024, report says...
Dec 12, 2023•4 min•Ep. 219
Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with YouTube? by Sara Lebow A look at holding company 2024 ad spending forecasts by Antoinette Siu From Unicorns to Zombies: Tech Start-Ups Run Out of Time and Money by Erin Griffith What creator Anna Kai looks for in a brand partner by Katie Hicks …as for the rest of the news: Livewire has published an update to their tracking of iOS 17 auto-download chan...
Dec 11, 2023•5 min•Ep. 218
Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in Podcasting Podcast Download Fall 2023, Cumulus Media and Signal Hill Insights Spotify Announces Layoffs ANA Study Finds Nearly 2/3rds of Ad Dollars Never Reach Intended Audiences Quick Hits: The Partial Attention Economy of Video Podcasting by Tom Webster. Surveyed podcast audiences say they’re media-agnostic when it comes to how and where they consume podcasts. Tom examines what this mean...
Dec 08, 2023•8 min•Ep. 217
What Are the Fastest-Growing Podcast Languages? by Becca Butcher ‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit by Kayleigh Barber Podcasts aren't as doomed as they look. But some of the best ones are by Scott Nover Only around a third of ad dollars reach ‘intended audiences,’ ANA finds by Ryan Barwick …as for the rest of the news: Tidal announces a layoff of 10% of its staff , and more Digiday coverage of the Programmatic Marketing Summit in w...
Dec 07, 2023•5 min•Ep. 216
When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Dec 06, 2023•6 min•Ep. 215
Spotify Cuts 1,500 Jobs, CEO Ek Says Streamer Must Be Leaner by Lucas Shaw Deloitte: Audio Market To Surpass $75 Billion In 2024. Libsyn Unveils November 2023 Podcast Advertising Rates, and 5 Developments to Watch in 2024 …as for the rest of the news: NPR hires former Gimlet executive editor Collin Cambell to oversee podcast strategy, PodPod reports the BBC is investing more in podcasting as part of a digital pivot , Marketing Brew examines why advertisers are excited about attention metrics , a...
Dec 04, 2023•4 min•Ep. 214
Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017 Ad Revenue Growing Faster Than Expected Podcast Guesting Drives Defector Subscriptions Branded Podcast Enables Better Coverage, Connection With Fans Quick Hits: Putting Success In Your Way With Video by Tom Webster. With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster brea...
Dec 01, 2023•9 min•Ep. 213
Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an ‘omnichannel event’ by Alex Vuocolo Ad revenue is growing faster than expected, per analyst by Ryan Barwick Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics …as for the rest of the news: The trailer and IndieGoGo campaign ...
Nov 30, 2023•5 min•Ep. 212
Here's what you need to know for today in the business of podcasting: Podcasting’s Multiplatform Imperative by Steven Goldstein Innovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette Siu Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan Shields Why Chili’s brought back its baby back ribs jingle by Alyssa Meyers …as for the rest of the news: MediaPost reports the ad market has grown for its...
Nov 29, 2023•6 min•Ep. 211
With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Nov 29, 2023•7 min•Ep. 210
Here's what you need to know for today in the business of podcasting: Auddia Announces Intent to Strip Ads From Podcasts Digital audio ad spend in Australia up 16.2% September quarter 2023 Realm & IGN Strike Podcast Deal Including Scripted Adaptation Of Justin Roiland Videogame ‘High On Life’ From Squanch Games by Peter White …as for the rest of the news: Apple shares the most popular podcasts of the year , and Adam Bowie takes a look at the RAJAR Midas report ....
Nov 28, 2023•5 min•Ep. 209
Here's what you need to know for today in the business of podcasting: Rajar Midas: podcasts double weekly reach in six years by Ella Sagar The shifts that will impact 2024’s video ad landscape by Jennifer King Defector Annual Report, September 2022 – August 2023 How Trader Joe’s, Erewhon, and H-E-B, have cultivated a cult following Women more disengaged with news than men …as for the rest of the news: The Podcast Show 2024 is now accepting session and speaker submissions until Friday, December 8...
Nov 27, 2023•6 min•Ep. 208
Here's what you need to know for today in the business of podcasting: A secret Google deal let Spotify completely bypass Android’s app store fees by Adi Robertson and Sean Hollister Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit by Krystal Scanlon NewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation by Anthony Vargas Roku And Unity Want To Prove CTV Is A Performance Channel by Alyssa Boyle Working From Home Spurs Ad Block Rates to Rise b...
Nov 21, 2023•7 min•Ep. 207
Here's what you need to know for today in the business of podcasting: Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024. Spotify Audience Network expands to five new global markets by Reem Makari System1: New Study Reveals How Audio Personalities Drive Advertising Effectiveness by Pierre Bouvard Amazon joins pack offering deals a week ahead of Black Friday by Alex Vuocolo Cost of living is squeezing the entertainment budgets of Australians …as for the rest of the news: JAR Audio bre...
Nov 20, 2023•5 min•Ep. 206
Here's what you need to know from this week in the business of podcasting: The Spoken Word Audio Report 2023 YouTube Debuts New AI Content Policies Saving TikTok Songs to Spotify With New Integration Ad Engagement Declines With Lack of Representation Quick Hits: Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita Khalid. Google Cloud’s Large Language Models will be used to scan all podcasts and audiobooks on Spotify to improve metadata and discoverability....
Nov 17, 2023•8 min•Ep. 205
Here's what you need to know for today in the business of podcasting: Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita Khalid YouTube intros new AI governance policies. AI helps enforce them by Brad Hill The case for and against brand safety by Seb Joseph and Krystal Scanlon Defining Premium Video - How VAB and Comcast’s FreeWheel are Trying to Settle TV Industry Debate by Jack Neff …as for the rest of the news: PodPod covers how to hit the mark with Ge...
Nov 16, 2023•5 min•Ep. 204
What is the “future of audio business?”Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest ...
Nov 16, 2023•31 min•Ep. 203
