Here's what you need to know for today in the business of podcasting: Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic Norms, Spoken Word Grows To Highest Level, And Pandora and Spotify Are Down by Pierre Bouvard Spotify Inks Podcast Deal With Warner Bros. Discovery for CNN, HBO and More Shows by Caitlin Huston TikTok, gaming, and AI will define the advertising landscape in 2024, report says...
Dec 12, 2023•4 min•Ep. 219
Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with YouTube? by Sara Lebow A look at holding company 2024 ad spending forecasts by Antoinette Siu From Unicorns to Zombies: Tech Start-Ups Run Out of Time and Money by Erin Griffith What creator Anna Kai looks for in a brand partner by Katie Hicks …as for the rest of the news: Livewire has published an update to their tracking of iOS 17 auto-download chan...
Dec 11, 2023•5 min•Ep. 218
Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in Podcasting Podcast Download Fall 2023, Cumulus Media and Signal Hill Insights Spotify Announces Layoffs ANA Study Finds Nearly 2/3rds of Ad Dollars Never Reach Intended Audiences Quick Hits: The Partial Attention Economy of Video Podcasting by Tom Webster. Surveyed podcast audiences say they’re media-agnostic when it comes to how and where they consume podcasts. Tom examines what this mean...
Dec 08, 2023•8 min•Ep. 217
What Are the Fastest-Growing Podcast Languages? by Becca Butcher ‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit by Kayleigh Barber Podcasts aren't as doomed as they look. But some of the best ones are by Scott Nover Only around a third of ad dollars reach ‘intended audiences,’ ANA finds by Ryan Barwick …as for the rest of the news: Tidal announces a layoff of 10% of its staff , and more Digiday coverage of the Programmatic Marketing Summit in w...
Dec 07, 2023•5 min•Ep. 216
When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Dec 06, 2023•6 min•Ep. 215
Spotify Cuts 1,500 Jobs, CEO Ek Says Streamer Must Be Leaner by Lucas Shaw Deloitte: Audio Market To Surpass $75 Billion In 2024. Libsyn Unveils November 2023 Podcast Advertising Rates, and 5 Developments to Watch in 2024 …as for the rest of the news: NPR hires former Gimlet executive editor Collin Cambell to oversee podcast strategy, PodPod reports the BBC is investing more in podcasting as part of a digital pivot , Marketing Brew examines why advertisers are excited about attention metrics , a...
Dec 04, 2023•4 min•Ep. 214
Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017 Ad Revenue Growing Faster Than Expected Podcast Guesting Drives Defector Subscriptions Branded Podcast Enables Better Coverage, Connection With Fans Quick Hits: Putting Success In Your Way With Video by Tom Webster. With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster brea...
Dec 01, 2023•9 min•Ep. 213
Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an ‘omnichannel event’ by Alex Vuocolo Ad revenue is growing faster than expected, per analyst by Ryan Barwick Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics …as for the rest of the news: The trailer and IndieGoGo campaign ...
Nov 30, 2023•5 min•Ep. 212
Here's what you need to know for today in the business of podcasting: Podcasting’s Multiplatform Imperative by Steven Goldstein Innovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette Siu Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan Shields Why Chili’s brought back its baby back ribs jingle by Alyssa Meyers …as for the rest of the news: MediaPost reports the ad market has grown for its...
Nov 29, 2023•6 min•Ep. 211
With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Nov 29, 2023•7 min•Ep. 210
Here's what you need to know for today in the business of podcasting: Auddia Announces Intent to Strip Ads From Podcasts Digital audio ad spend in Australia up 16.2% September quarter 2023 Realm & IGN Strike Podcast Deal Including Scripted Adaptation Of Justin Roiland Videogame ‘High On Life’ From Squanch Games by Peter White …as for the rest of the news: Apple shares the most popular podcasts of the year , and Adam Bowie takes a look at the RAJAR Midas report ....
Nov 28, 2023•5 min•Ep. 209
Here's what you need to know for today in the business of podcasting: Rajar Midas: podcasts double weekly reach in six years by Ella Sagar The shifts that will impact 2024’s video ad landscape by Jennifer King Defector Annual Report, September 2022 – August 2023 How Trader Joe’s, Erewhon, and H-E-B, have cultivated a cult following Women more disengaged with news than men …as for the rest of the news: The Podcast Show 2024 is now accepting session and speaker submissions until Friday, December 8...
Nov 27, 2023•6 min•Ep. 208
Here's what you need to know for today in the business of podcasting: A secret Google deal let Spotify completely bypass Android’s app store fees by Adi Robertson and Sean Hollister Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit by Krystal Scanlon NewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation by Anthony Vargas Roku And Unity Want To Prove CTV Is A Performance Channel by Alyssa Boyle Working From Home Spurs Ad Block Rates to Rise b...
Nov 21, 2023•7 min•Ep. 207
Here's what you need to know for today in the business of podcasting: Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024. Spotify Audience Network expands to five new global markets by Reem Makari System1: New Study Reveals How Audio Personalities Drive Advertising Effectiveness by Pierre Bouvard Amazon joins pack offering deals a week ahead of Black Friday by Alex Vuocolo Cost of living is squeezing the entertainment budgets of Australians …as for the rest of the news: JAR Audio bre...
Nov 20, 2023•5 min•Ep. 206
Here's what you need to know from this week in the business of podcasting: The Spoken Word Audio Report 2023 YouTube Debuts New AI Content Policies Saving TikTok Songs to Spotify With New Integration Ad Engagement Declines With Lack of Representation Quick Hits: Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita Khalid. Google Cloud’s Large Language Models will be used to scan all podcasts and audiobooks on Spotify to improve metadata and discoverability....
Nov 17, 2023•8 min•Ep. 205
Here's what you need to know for today in the business of podcasting: Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita Khalid YouTube intros new AI governance policies. AI helps enforce them by Brad Hill The case for and against brand safety by Seb Joseph and Krystal Scanlon Defining Premium Video - How VAB and Comcast’s FreeWheel are Trying to Settle TV Industry Debate by Jack Neff …as for the rest of the news: PodPod covers how to hit the mark with Ge...
Nov 16, 2023•5 min•Ep. 204
What is the “future of audio business?”Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest ...
Nov 16, 2023•31 min•Ep. 203
Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts Lack of representation in ads causes disengagement in majority of UK audience Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences Global signs exclusive podcast distribution and licensing deal with iHeartMedia...
Nov 15, 2023•5 min•Ep. 202
Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and Spotify Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, According To Colourtext’s Jason Brownlee by Pierre Bouvard You Can Now Easily Save Songs to Spotify From TikTok With a Simple Tap How Agencies are Adapting to Marketers’ Increased Focus on the Creator Economy by Aleda Stam and Brian Bonilla As for the rest of the news… Advertisers are finding broken li...
Nov 14, 2023•5 min•Ep. 201
Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by Brad Hill As the strikes end and Hollywood gets back to business, what happens next for advertisers and ad buyers? by Kristina Monllos Americans to brands: look inward before weighing in on politics by Alyssa Meyers How I got 10x YouTube subscribers by adding video to my podcast by Ashley Hamer …as f...
Nov 13, 2023•6 min•Ep. 200
Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer Verticals Super Bowl 54 Ad Space is Hot, As Are Sports Podcasts ebiquity: 60% of Brands to Increase 2024 Ad Budgets Q3 Podcast Earnings RoundupQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time: Making The Case for Podcasting by Tom Webster. Tom tackles the ever-present problem of making an appealing pitch for po...
Nov 10, 2023•7 min•Ep. 199
Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex Weprin Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale by Kayleigh Barber Podcasters Can Better Connect to Their Audiences With the Insights From Our Latest Fan Study …as for the rest of the news: Veritone has posted their Q3 results , and Insider breaks down the differenc...
Nov 09, 2023•4 min•Ep. 198
Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S. Branding Investment in Podcasting Doubles, Magnifying Focus on Brand Lift Sixty percent of major brands plan to increase their ad budgets in 2024, new research shows Twilight of the brands by Brian Morrissey...
Nov 08, 2023•6 min•Ep. 197
Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .Summary
Nov 08, 2023•12 min•Ep. 196
Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad Hill Acast’s US bet pays off with 55% net sales growth in North America by Reem Makari Consumer attention and ad spend are mismatched. Where does that leave advertisers? By Sara Lebow The Top 50 Podcasts in the U.S. Q3 2023 from Edison Podcast Metrics Brands Still Test Interactive Voice Ads Years After Launch by Stephen Lepitak …as for the rest of the news: ...
Nov 07, 2023•5 min•Ep. 195
Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa Meyers Adaptive Podcasting - open source release from BBC Research & Development? LeVar Burton Wants to Be Heard by Laurel Graeber …as for the rest of the news: Attention vendors are trying to bring measurement tools currently available in other fields (like podcasting) to YouTube , and continuing the theme of major news sources covering podcasts: a recent...
Nov 06, 2023•4 min•Ep. 194
Here's what you need to know from this week in the business of podcasting: Amazon launches interactive audio ads Consumer Shopping Habits Forecast 2019 Numbers Marketers to spend holiday budgets (mostly) in November The Implications of Spotify’s Audiobook Revamp Quick Hits Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta’s article on Wednesday, Sounds Profitable has partnered with branded podcast production compa...
Nov 03, 2023•6 min•Ep. 193
Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari Marketers to spend most of holiday budgets in November: report by Alyssa Meyers IP addresses may not be the post-cookie data solution adtech wanted by Ryan Barwick …as for the rest of the news: Forrester Research finds CMOs are far less dour about Q4 than they were last year , Audioboom celebrates breaking one billion advertisi...
Nov 02, 2023•4 min•Ep. 192
Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [ Source ]Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [ Source ]BBC Sounds Quarter 3 2023 [ Source ]How podcast networks use existing feeds to improve engagement and discoverability for new shows by Sara Guaglione [ Source ]…as for the rest of the news: AdvertiseCast has published their average cost-per-thousand impressi...
Nov 01, 2023•5 min•Ep. 191
How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio. Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Nov 01, 2023•7 min•Ep. 190
