Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa Meyers Are my podcast downloads declining because of iOS 17? by Dan Misener The Smartest Decision Spotify Has Made In Years by Eric Nuzum For all its gains, podcasting still in early catch-up (IAB part 2) by Brad Hill As for the rest of the news… Digiday covers why Cirque du Soleil is leaning into influencer marketing (including a branded podcas...
Oct 31, 2023•6 min•Ep. 189
Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [ Source ]Consumers are celebrating (and shopping for) the holidays like its 2019 by Alyssa Meyers [ Source ]Ad-tech firms and political agencies prepare for another year of spending heavily on CTV by Marty Swant [ Source ]The JAR Audio Podcast Landscape featuring Sounds Profitable Research by Roger Nairn an...
Oct 30, 2023•4 min•Ep. 188
Here's what you need to know for this week in the business of podcasting: Less is More: ARM’s Podcast Ad Break Study Brand Safety, Programmatic Growth, and DAI Dominance in IAB Report Wondery Podcasts to Air on CTV Channels Netflix Lightens Ad Load Quick Hits: How Branded Podcasts Might Be One Key To New Listeners by Tom Webster . The potential reach for podcasts about favorite brands is about 106 million Americans 18+, according to The Power of Brands in Podcasts: A Podcast Landscape Study. Goo...
Oct 27, 2023•7 min•Ep. 187
Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for GrowthYouTube Culture & Trends Report 2023…as for the rest of the news: -AdExchanger shares what they overheard at the Prebid Summit , MarketingBrew shares what they overheard at Advertising Week , and Maria Novikova shares her top ten podcasts to stay abreast of ne...
Oct 26, 2023•4 min•Ep. 186
Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa Meyers How brands can engage with the next generation of sports fans by Alyssa Meyers In pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel Shapiro Sound To Screen: How To Shoot Video That Doesn’t Suck by Steven Goldstein …as for the rest of the news… next Monday Jessica Alpert of Roccoco Punch is ...
Oct 25, 2023•9 min•Ep. 185
This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .
Oct 25, 2023•9 min•Ep. 184
Here's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione [ Source ]DTC Brands Experiment with Programmatic Podcast Ads but Find Mixed Results by Phoebe Bain [ Source ]Here’s how our top podcasts of the year get listeners to stay by Karen Burgess [ Source ]McDonald’s jingle, 20 years later by Alyssa Meyers [ Source ]As for the rest of the news… Spotify’s Q3 earnings show a surprise operating profit , and...
Oct 24, 2023•5 min•Ep. 183
Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley Carman Netflix’s Answer To Subscriber Churn? Fewer Ads by Alyssa Boyle The 25-year-old media planner and the screenshot industrial complex by Brian Morrissey How major podcast players are moving ‘beyond’ audio formats by Ella Sagar CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not by Alyssa Boyle...
Oct 23, 2023•6 min•Ep. 182
Here's what you need to know for this week in the business of podcasting: The Power of Brands in Podcasts, A Podcast Landscape Study Spotify’s Dave Byrne on brand safety, suitability measures. Study: listener prefer relevant podcast ads, more forgiving than with music. YouTube RSS Integration and Advertising Quick Hits: Confused About Video? The Listeners Aren’t! by Tom Webster. While the question “what is a podcast” can lead to complicated responses from podcasters, respondents to The Podcast L...
Oct 20, 2023•9 min•Ep. 181
Here's what you need to know for today in the business of podcasting: Confused About Video? The Listeners Aren’t! by Tom Webster Meet the Millennials Publishers pitch their methods for growing and engaging audiences to marketers by Sara Guaglione TV Measurement Is Transforming – But Buyers Need More Transparency by Alyssa Boyle …as for the rest of the news: As for the rest of the news… writer Will Page expresses concern that many authors still don’t know how Spotify’s royalty structure works for...
Oct 19, 2023•5 min•Ep. 180
Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [ Source ]ARN takeover bid for SCA by Chris Pash [ Source ]Dave Byrne on Spotify’s “Sensitive Topics” Tech [ Source ]Why publishers are the new brand ambassadors by Kayleigh Barber [ Source ]…as for the rest of the news: a new AdExchanger Talks episode pleads with brands not to add terms like ‘Israel’ and ‘Hamas’ to keyword blocklists , and a new 30 second Allstate ad stresses ‘there’s...
Oct 18, 2023•5 min•Ep. 179
While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and what it can mean for YouTube as the biggest place for podcast discovery. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Oct 18, 2023•8 min•Ep. 178
Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [ Source ]Some Black-owned publications push back on MFA reform amid declining traffic by Kayleigh Barber and Sara Guaglione [ Source ]Why the time is now for agencies to establish a B2B arm by Jason Pollock [ Source ]…as for the rest of the news: YouTube launches new AI-powered tool to target popular videos related to specific cultural moments , and...
Oct 17, 2023•5 min•Ep. 177
Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [ Source ]“Without margin, there is no mission” by Ariel Shapiro [ Source ] What does the narrowing range of streaming service CPMs mean for advertisers? By Paul Verna [ Source ]YouTube passes Netflix as top video source for teens by Kif Leswing [ Source ]Brands are taking notice of Gen Alpha by Jasmine Sheena [ Source ]...
Oct 16, 2023•6 min•Ep. 176
Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric How Spreaker Detects Outliers The Latino Podcast Listener Report 2023 Breaking down Canada’s new podcast platform registration form. Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate. ...
Oct 13, 2023•8 min•Ep. 175
Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan Barletta Keep Calm and Detect Outliers The bots have come for podcasts by Max Tani Ad-free viewing is getting more expensive by Kelsey Sutton As for the rest of the news… the IAB has released a podcasting buyer-seller checklist , Marketing Architects CEO Angela Voss breaks down why CTV isn’t working for performance marketers , and to round this out we h...
Oct 12, 2023•5 min•Ep. 174
Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack Neff Hispanic Audience Measurement Requires Nuance. We’re Still Using Blunt Instruments by Hana Yoo TV and film producers prepare for potential post-strike production logjam by Tim Peterson …as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one can measure streaming audio alongside podcasts , Acast’s Megan Davis writes about the company embra...
Oct 11, 2023•4 min•Ep. 173
Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023 Advertisers will spend $84 billion on ad fraud this year: report by Ryan Barwick Hot Pod: Breaking down Canada’s new podcast platform registration form Measurement issues still plague the business, but agencies hope their solutions help marketers by Antoinette Siu and Marty Swant As for the rest of the news… YouTube has launched podcast functionality for YouTube Music in the UK , Rooster...
Oct 10, 2023•5 min•Ep. 172
Here's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertising Campaigns for Hispanic Audiences Outside October Acast and Henkel . Adweek. YouTube’s Current (and Potential Future) Place in Podcasting Quick Hits: Why Branded Content Could Be Bigger Than You Think by Tom Webster . In this week’s Sounds Profitable newsletter, Tom takes a look at the potential for brands and podcasts, and how data shows they have...
Oct 06, 2023•8 min•Ep. 171
Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom Webster With New Ads Targeting Black And Latino Voters, Biden Campaign Sees Radio As 'Trusted Messengers.' Podcast ads on Amazon DSP will now offer Amazon Audiences to self-service advertisers in the UK Social media traffic to top news sites craters by Sara Fischer …as for the rest of the news: the Google antitrust case heats up as the DoJ accuses them of illegally incr...
Oct 05, 2023•5 min•Ep. 170
Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/media/brands-always-on-hispanic-audiences/amp/Rising podcast ad rates break 3-month trend in September by Brad Hill https://rainnews.com/advertisecast-podcast-ad-rates-september-2023/Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign https://s...
Oct 04, 2023•5 min•Ep. 169
Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .
Oct 04, 2023•9 min•Ep. 168
Here's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/streaming-video-music-among-gen-z-s-most-popular-media-activitiesFree Podcast Program Coming to Classrooms with TinkerClass. http://tinkercast.com/press-release/Profiting from Hate: Platforms’ Ad Placement Problem https://www.adl.org/resources/blog/profiting-hate-platforms-ad-placement-problemWNYC Parent ...
Oct 03, 2023•5 min•Ep. 167
Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/dentsu-brings-keyword-buying-connected-tv-improve-brand-safety-and-targeting/2519186 Amazon Music launches Podcast Previews in several global markets by Reem Makari https://www.podpod.com/article/1839177/amazon-music-launches-podcast-previews-several-global-markets ACA study reveals the three factors ...
Oct 02, 2023•5 min•Ep. 166
Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-bu...
Sep 29, 2023•8 min•Ep. 165
Here's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measurement challenges by Antoinette Siu https://digiday.com/media-buying/influencer-agency-adopts-brand-lift-metrics-across-campaigns-to-address-measurement-challenges/Everything In Store for Podcast Listeners and Creators This International Podcast Day https://newsroom.spotify.com/2023-09-28/international-podcast-day-transcripts-chapters-show-pages-globa...
Sep 28, 2023•4 min•Ep. 164
Here's what you need to know for today in the business of podcasting: How attention metrics is tuning into audio investments by Michael Bürgi https://digiday.com/media-buying/how-attention-metrics-is-tuning-into-audio-investmentsGoogle Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez https://techcrunch.com/2023/09/26/google-podcasts-to-shut-down-in-2024-with-listeners-migrated-to-youtube-music/Helping More Podcast Listeners Get the Podcast Habit by Jeff Vidle...
Sep 27, 2023•5 min•Ep. 163
Pack your bags, because the Business of Podcasting takes center stage this year at SXSW.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .
Sep 27, 2023•5 min•Ep. 162
Here's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past. https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastTell Me a Sto...
Sep 26, 2023•5 min•Ep. 161
Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006 Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problem Making the case for investing in audio ads in 2024 by Alexandra Samet: https://www.insiderintelligence.com/content/making-case-investing-audio-ads-2024 Ho...
Sep 25, 2023•5 min•Ep. 160
