Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV Reach Digital Ad Spend Showing Promising Recovery After Recession Fears FTC Warns Against “Blurred Advertising” When Marketing to Kids CDC Reframes Flu Narrative Using Digital Display and Audio Campaign...
Here's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana Yoo The Three Eras Of Podcasting by Steve Goldstein The Joint Industry Committee Forges Ahead With Currency Certification by Alyssa Boyle Prize draws and 'over-sampling': How researchers are hunting media's missing audiences by Ella Sagar...
Here's what you need to know for today in the business of podcasting: FTC recommends brands avoid “blurred advertising” when marketing to kids by Ryan Barwick Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack by Ronan Shields and Seb Joseph Holding Apple Accountable: The Future of the Internet Economy Depends On It by Dustee Jenkins Google Antitrust Trial: Ad Targets Tweaked to Meet Revenue Targets, Exec Says By Leah Nylen...
Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Digital Ad Spend Showing Promising Recovery from Recession Fears.[ Digiday Source ] [ Digiday Podcast ] [ AdExchanger Source ] [ Adweek Source ]IAB launches foundational industry training programs[ Source ]2024 will see the highest political ad spend of all time: report by Jasmine Sheena[ Source ]The State of Video Monetization Report[ Source ]…as for the rest of the news: SXM Media CEO Jennifer Witz teased the upcoming revitalized version of the SXM app during an investor conference, and AdWeek...
Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall by Pierre Bouvard This Is Not My Beautiful Host Read Ad. How Did I Get Here? By Paul Riismandel. Substack writers are launching podcasts on the platform to ease reliance on ad revenue by Sara Guaglione NASA to release first full season of Spanish-language podcast by Reem...
Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the business of podcasting and what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth.Visit the Insider Interviews website for more on this episode: https://insiderinterviews.blubrry.net/2023/09/06/a-holistic-approach-to-podcasting/ Read about it on theCustomer...
Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem Makari How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack Neff Audible to produce Buffy the Vampire Slayer spinoff podcast with original cast, Kc Wayland directing. An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan Shields Quick Hits: Ad-technical Diff...
Here's what you need to know for today in the business of podcasting: Top ten popular podcasts consumed in affluent households by Brad Hill Original Buffy the Vampire Slayer stars returning for new Audible series about Spike by Sydney Bucksbaum Inclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind by Jason Notte Marketers prioritise measurement but aren't evaluating key metrics How Brands Can Learn To Stop Worrying About Brand Safety And Love The News by Alliso...
Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio Marketing The Economist adds podcast subscription tier by Sara Fischer An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan Shields Max Stays Minimal...
This year we’re celebrating Sounds Profitable’s third anniversary with a nice slice of humble pie as we reflect on the current state of podcast adtech. Written by Bryan Barletta Edited by Gavin Gaddis Special Appearance by Theo Barletta Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack Neff NPR adjusts to revenue realities with flat budget projections for -23/24 by Brad Hill Marketers focus on search, discoverability as social media use evolves by Kristina Monllos Creators function like standalone media channels by Jasmine Enberg Here's What Buyers Really Thought About the 2023 Upfront by Bill Bradley …as for the rest of the news: BBC Sounds head of metadata and publishing mana...
Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem Makari The Podcast You Want to Make Influencer spend is growing faster than social ad spend by Sara Lebow First Cannabis Ads Coming Soon to Spotify by Thomas Edward Why Facebook, Google And Amazon Are Embracing Media Mix Modeling by John McDermott YouTube is going to remove some ad controls for creators by Jay Peters …as for the rest of the news: Reuter’s CRO Eric...
Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool. CPMs Plummet for Digital, Less so for Podcasts. Spotify Raising Audience Requirement for Ambassador Ads Parents are spending less on back-to-school shopping this year: report by Alyssa Meyers Nielsen Source Actually, We Love Ads by Tom Webster. Tom takes a look at a slide from The Podcast Landscape in America study and breaks down what it mea...
Here's what you need to know for today in the business of podcasting: Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette Siu When Data Misleads by Brian Morrissey YouTube is Experimenting With Longer but less Frequent Ad Breaks on TV by Emma Roth Digital CPMs Plummet, 2H Rebound Expected by Karlene Lukovitz AdvertiseCast Average Podcast CPMs Why Advertisers Aren’t Moving to Streaming TV as Quickly as Viewers by Parker Herren …as for the rest of the new...
Here's what you need to know for today in the business of podcasting: First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By Pierre Bouvard Spotify to Cut Back Promotional Spending on White Noise Podcasts by Ashley Carman Parents are spending less on back-to-school shopping this year: report by Alyssa Meyers Why Some Content Distributors Have Too Many Ads by Alyssa Boyle Programmatic CTV Still Has A Lot Of Growing Up To Do by Alyssa Boyle And for the rest of the news… Spotify...
Tom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish. Written by Tom Webster Edited by Gavin Gaddis Audio editing and Narration by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .
Here's what you need to know for today in the business of podcasting. Lapsed listening and podcast churn are due to time constraints by Amrita Khalid Podcasting Today- Audience Insights from Nielsen and Edison Research Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction by Catherine Perloff & Mark Stenberg As Disney Loses More Streaming Subs, It Bets On Advertising by Alyssa Boyle PodPod and Campaign launch Audio Advertising Awards...
Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New Podcast Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast Wondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids Podcasts PBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 Andrés TV’s Nielsen complaints get louder Nearly 3 out in 10...
Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst by Sara Guaglione PBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 Andrés by Abbey White…as for the rest of the news: the Washington Post covers the utility of podcasts as background noise for listeners with ADHD, Marketin...
Here's what you need to know for today in the business of podcasting: July 2023: Top spenders, movers and shakers in podcast advertising Can the Benefits of Digital be a Rising Tide for All Audio? By Jeff Vidler CTV ad sellers are pushing more content-related signals into the programmatic bidstream by Tim Peterson TV’s Nielsen complaints get louder by John Ourand…as for the rest of the news: Five late-night talk show hosts have launched a Spotify podcast which will use all proceeds to pay staff ...
After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make? Written by Tom Webster Edited by Bryan Barletta Audio editing by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Here's what you need to know for today in the business of podcasting: “Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers by Pierre Bouvard Wondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids Podcasts by Abbey White Streaming’s big pain point: there’s too much stuff to watch by Kelsey Sutton The Podcast Landscape Webinar w...
Here's what you need to know for today in the business of podcasting. As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast by Reem Makari The Floor Plan A Jolly Holiday For Retailers Previously Anticipating Q4 Recession by Corinne Casagrande And for the rest of the news… ARN’s CEO speaks to the network’s digital audio success and importa...
Here's what you need to know this week in the business of podcasting: Three updates to Apple Podcasts Advertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and Marketers Older Adults Make Up Just 4% Of People Featured In Ads Changes coming to Spotify for Podcasters And in Quick Hits: Exclusive: SXM Media partners with The Trade Desk and HUMAN by Reem Makari. SXM Media will add support for third-party audibility measurement to progr...
Here's what you need to know for today in the business of podcasting: Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein. Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman Adalytics Claps Back With Evidence Of Behaviorally Targeted Ads Served In Kids Content On YouTube by Allison Shiff...
Here's what you need to know today in the business of podcasting. Changes coming to Spotify for Podcasters PodcastOne readies public offering in September by Brad Hill Product placements can drive searches and purchases, research finds by Kelsey Sutton Frozen's Story Will Continue In a New Podcast by James Whitbrook...
Here's what you need to know for today in the business of podcasting: Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One - Advertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and Marketers PodPod Exclusive: Nearly 90% of comedy podcast listeners have a parasocial relationship with their hosts. Stepping Into Barbie’s Heels: Is a Branded Content Renaissance Coming? by Sam Anderson...
Here's what you need to know today in the business of podcasting. Three updates to Apple Podcasts Exclusive: SXM Media partners with The Trade Desk and HUMAN Barry Hott on Instagram Reels over-serving ads Spotify hits record number of users worldwide but struggles to monetize growth Former UTA Agent Launches Kids and Family Audio Company With Agency Backing And for the rest of the news… Variety covers a star-studded new podcast with ad sales handled by Gumball, publishers are seeing per-subscrib...
Stories covered this week in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad Hill Mattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia by Catherine Perloff Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business by Lauren Johnson Quick hits: Making a Podcast People Hate by Tom Webster - Using data from the upcoming...
