29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More.
Aug 28, 2023•4 min•Ep. 136
Episode description
Here's what you need to know for today in the business of podcasting.As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast by Reem MakariThe Floor Plan A Jolly Holiday For Retailers Previously Anticipating Q4 Recession by Corinne Casagrande
And for the rest of the news… ARN’s CEO speaks to the network’s digital audio success and importance of regional content, Digiday takes a look at what Q4 will look like for video ad inventory that didn’t sell during this year’s upfronts, eMarketer says attention metrics are the ‘next frontier’ for digital ad measurement, and publisher CROs tell Digiday auto, travel, and luxury advertisers are at the forefront of an ad revenue rebound this year.
And for the rest of the news… ARN’s CEO speaks to the network’s digital audio success and importance of regional content, Digiday takes a look at what Q4 will look like for video ad inventory that didn’t sell during this year’s upfronts, eMarketer says attention metrics are the ‘next frontier’ for digital ad measurement, and publisher CROs tell Digiday auto, travel, and luxury advertisers are at the forefront of an ad revenue rebound this year.