Sounds Profitable - podcast cover

Sounds Profitable

Bryan Barlettawww.spreaker.com
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episodes

What Business Listeners Want, 📝 On the Podcast Election, & More

Here's what you need to know for this week in the business of podcasting: tracking the podcast election, business podcast buyers, and meeting buyers where they are. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 24, 20257 minEp. 493

Reflecting on the Podcast Election, Netflix's Ad Growth, & More

Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences are a gold mine for podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Jan 22, 20253 minEp. 491

Buyers Are Listeners, Too

If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it. Video link. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com....

Jan 22, 20257 minEp. 490

Listening to Podcast Listeners, Shortform Video’s Future, & More

Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new for On Air Fest. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 17, 20258 minEp. 488

Industry Research, News, and the Business of Podcasting

Welcome to the Sounds Profitable podcast, where you'll find audio versions of our weekly thought leadership articles, daily summaries of vitla news for those in the business of podcasting, and a Friday roundup of important stories you might have missed (along with why they matter to podcasting).

Jan 16, 20251 min

Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, & More

Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 15, 20254 minEp. 486

Podcast Ad Ads @ LAX, 2025 for Influencers, & More

Here's what you need to know for today in the business of podcasting: the myth of ad-free podcasting, a new campaign at LAX, and predictions for 2025 influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 14, 20254 minEp. 485

Examining Business Podcast Audiences, Potential Impact of 🍯, & More

Here's what you need to know for this week in the business of podcasting: an affiliate code scandal rocks creators, the rise of the small influencer, and the business of business podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 10, 202510 minEp. 483

Renewing Big Podcast Deals, Meta's Changing Ad Ecosystem, & More

Here's what you need to know for this week in the business of podcasting: the business of business podcasting, new show renewals, and meta ad changes. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 09, 20253 minEp. 481

Audio Lessons from 2024, The Podcast Promotion Landscape, & More

Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge set for 2025. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Jan 08, 20255 minEp. 480

How 🍯 Might Impact Podcasting, Audio Fuels Branded Search, & More

Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to video continues. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Jan 07, 20256 minEp. 479

Podcasters Prepare For a TikTok Ban, 2025 Trends, & More

Here's what you need to know for this week in the business of podcasting: predictions for 2025, elections results could shape brand activism, and the future of TikTok. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Jan 06, 20255 minEp. 478

The $1,000 Podcast Listing, Podcasting's 2025 Predictions, & More

Here's what you need to know for this week in the business of podcasting: The Case for Making a Case for Spoken Word in 2025, Italian Podcast Licensing Invoices, and Industry Experts Predict Podcasting in The New Year. Find links to every article mentioned at Sounds Profitable.

Dec 20, 20248 min

Preserving Spoken Word, Canadian Podcasting Charts, & More

For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker. Find links to every article mentioned today at Sounds Profitable....

Dec 19, 20245 minEp. 481

IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More

Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washi...

Dec 18, 20246 minEp. 480

Influencer Agencies Managing Talent, Podcast Listing Invoices, & More

Here's what you need to know for today in the business of podcasting: YouTube's opt-in AI training feature, Italian company sends spurious invoices for podcast listings, and influencer agencies are dipping their toes into talent management. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington , a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast ...

Dec 17, 20245 minEp. 479

Podcast Expert 2025 Predictions, ANA 🔎 Programmatic Transparency, & More

Here's what you need to know for today in the business of podcasting: CoHost has 28 podcasting experts' thoughts on 2025, Buzzfeed has sold First We Feast and what that means for M&A, IAB Tech Lab rebrands Seller Defined Audiences, the ANA finds programmatic sinks are slowly being fixed, and EV TV spend is down and it's because of Gen Z preferring digital. Find links to every article mentioned and full coverage here on Sounds Profitable....

Dec 16, 20245 minEp. 478

Amazon Auto’s Potential, True Crime Podcast Audiences, & More

Here's what you need to know for this week in the business of podcasting: true crime listeners, online car shopping's podcast potential, and a history of Kiwi podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Dec 13, 20248 minEp. 477

Meme Marketing Perils, New Zealand's Podcasting Pedigree, & More

Here's what you need to know for today in the business of podcasting: an online car dealership from Amazon, the history of podcasting in New Zealand, and the shrinking podcast middle class. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Dec 11, 20246 minEp. 475

Reflections on a Podcasting Career

Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Dec 11, 20246 minEp. 474

Podcaster Launches Beverage, BetterHelp Top AU Podcast Advertiser, & More

Here's what you need to know for today in the business of podcasting: 2025 podcasting predictions from Joni Deutsch, Alex Cooper's getting into hydration, and BetterHelp holds their spot as top podcast advertiser in Australia. Register now for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable! Find links to every article mentioned and the full write-up here on Sounds Profitable....

Dec 10, 20243 minEp. 473

Ad-Friendly True Crime, A Trillion Dollar Year, & More

Here's what you need to know for today in the business of podcasting: true crime can win advertisers, the trillion dollar year, and health and wellness ad restrictions. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Dec 09, 20245 minEp. 472

Paywalling Podcast Journalism, Growing Audio Globally, & More

Here's what you need to know for this week in the business of podcasting: podcasting on rented airwaves, walled gardens going up, and fostering podcast growth. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Dec 06, 202412 minEp. 471