Here's what you need to know for this week in the business of podcasting: tracking the podcast election, business podcast buyers, and meeting buyers where they are. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 24, 2025•7 min•Ep. 493
Here's what you need to know for today in the business of podcasting: video doesn't equal audio, buyers are listeners too, and pre-pandemic listening patterns. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jan 23, 2025•3 min•Ep. 492
Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences are a gold mine for podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jan 22, 2025•3 min•Ep. 491
If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it. Video link. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com....
Jan 22, 2025•7 min•Ep. 490
Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 21, 2025•4 min•Ep. 489
Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new for On Air Fest. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 17, 2025•8 min•Ep. 488
Here's what you need to know for today in the business of podcasting: another edition of Oops, All Quick Hits. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 16, 2025•2 min•Ep. 487
Welcome to the Sounds Profitable podcast, where you'll find audio versions of our weekly thought leadership articles, daily summaries of vitla news for those in the business of podcasting, and a Friday roundup of important stories you might have missed (along with why they matter to podcasting).
Jan 16, 2025•1 min
Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 15, 2025•4 min•Ep. 486
Here's what you need to know for today in the business of podcasting: the myth of ad-free podcasting, a new campaign at LAX, and predictions for 2025 influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 14, 2025•4 min•Ep. 485
Here's what you need to know for today in the business of podcasting: prioritizing podcast ads, a Capital one lawsuit, and 2025 goals for podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jan 13, 2025•5 min•Ep. 484
Here's what you need to know for this week in the business of podcasting: an affiliate code scandal rocks creators, the rise of the small influencer, and the business of business podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 10, 2025•10 min•Ep. 483
Here's what you need to know for this week in the business of podcasting: the business of business podcasting, new show renewals, and meta ad changes. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jan 09, 2025•3 min•Ep. 481
Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge set for 2025. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jan 08, 2025•5 min•Ep. 480
Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to video continues. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jan 07, 2025•6 min•Ep. 479
Here's what you need to know for this week in the business of podcasting: predictions for 2025, elections results could shape brand activism, and the future of TikTok. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jan 06, 2025•5 min•Ep. 478
Here's what you need to know for this week in the business of podcasting: The Case for Making a Case for Spoken Word in 2025, Italian Podcast Licensing Invoices, and Industry Experts Predict Podcasting in The New Year. Find links to every article mentioned at Sounds Profitable.
Dec 20, 2024•8 min
For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker. Find links to every article mentioned today at Sounds Profitable....
Dec 19, 2024•5 min•Ep. 481
Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washi...
Dec 18, 2024•6 min•Ep. 480
Here's what you need to know for today in the business of podcasting: YouTube's opt-in AI training feature, Italian company sends spurious invoices for podcast listings, and influencer agencies are dipping their toes into talent management. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington , a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast ...
Dec 17, 2024•5 min•Ep. 479
Here's what you need to know for today in the business of podcasting: CoHost has 28 podcasting experts' thoughts on 2025, Buzzfeed has sold First We Feast and what that means for M&A, IAB Tech Lab rebrands Seller Defined Audiences, the ANA finds programmatic sinks are slowly being fixed, and EV TV spend is down and it's because of Gen Z preferring digital. Find links to every article mentioned and full coverage here on Sounds Profitable....
Dec 16, 2024•5 min•Ep. 478
Here's what you need to know for this week in the business of podcasting: true crime listeners, online car shopping's podcast potential, and a history of Kiwi podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 13, 2024•8 min•Ep. 477
Here's what you need to know for today in the business of podcasting: true crime listeners, new features in iOS 18, and streaming plans for 2025. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 12, 2024•4 min•Ep. 476
Here's what you need to know for today in the business of podcasting: an online car dealership from Amazon, the history of podcasting in New Zealand, and the shrinking podcast middle class. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 11, 2024•6 min•Ep. 475
Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Dec 11, 2024•6 min•Ep. 474
Here's what you need to know for today in the business of podcasting: 2025 podcasting predictions from Joni Deutsch, Alex Cooper's getting into hydration, and BetterHelp holds their spot as top podcast advertiser in Australia. Register now for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable! Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 10, 2024•3 min•Ep. 473
Here's what you need to know for today in the business of podcasting: true crime can win advertisers, the trillion dollar year, and health and wellness ad restrictions. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 09, 2024•5 min•Ep. 472
Here's what you need to know for this week in the business of podcasting: podcasting on rented airwaves, walled gardens going up, and fostering podcast growth. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 06, 2024•12 min•Ep. 471
Here's what you need to know for today in the business of podcasting: some more super quick hits plus a special offer. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 05, 2024•2 min•Ep. 470
Here's what you need to know for today in the business of podcasting: paywalling podcast journalism, breaking down audio barriers, and Spotify wrapped. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 04, 2024•5 min•Ep. 469