This is the download recap from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Gavin Gaddis in a rare solo episode. This will be the final. download recap of 2024. We'll be back the week of January 6th. For now, the download is brought to you by Podscribe. Find out more at Podscribe.com. This week,
the case for making a case or spoken word in 2024, Italian podcast licensing invoices, and industry experts predict podcasting in the new year. Let's get started. This Wednesday from Tom Webster, it sounds profitable. To end the year's newsletter, Webster looked back at how audience media habits appear to be changing. The 5,071 respondents to the podcast Landscape 2024 were asked to rank which of...
15 major types of media they've consumed less of over the past 12 months, as well as what they've started consuming more of. In the more category, unsurprisingly, TikTok takes first place, 53%, followed by YouTube, 49%, and podcasts, 45%. A quote from Tom, quote, The good news, of course, is that podcasting is in the top.
three and it has a very healthy score. The top two should also not surprise you because online video has devoured the world, our little corner included. And I'm not going to call the 45% figure for podcasting a mixed bag. It's really good showing. considering the sample of the general population and not just podcast consumers. However, there is no doubt that number two on the list had a lot to do with number three, end quote.
The top three less consumed lists topped by X, AM FM Broadcast Radio, and AM FM Streaming Radio. and then followed by Facebook and Instagram. When filtered for respondents age 18 to 34, the numbers for AM FM radio options jump up 10%, and cable TV slash network TV takes the third spot with X. being taken off entirely.
Looking at media from a holistic perspective, as three categories, video, audio, and text, audio is slipping. Spoken word content is losing ground to video as video gains traction overall, leaving behind the strengths of spoken word that made podcasting viable. in the first place.
Webster reflects on his attempts to talk his son into listening to podcasts and considers his core failing to have been trying to sell podcasts instead of the virtue of spoken word overall as a concept. Therein lies the message for 2020. Podcasting, if it wants to retain its podcasting DNA, needs to loudly and proudly celebrate spoken word.
A quote from Webster, quote, it's selling audio that is really crucial for us in 2025. And I think podcasters of all stripes need to talk about it. Even if your show is a video show, we can build better audio podcast clients, but asking. End quote. This Sunday from James Cridland at Pod News, a company in Italy has been sending out invoices totaling over $7,300 to multiple podcast directories and apps.
citing their licensing fees for six Italian podcasts. Most notable is the fact that these six shows are freely open podcasts. According to Cridlin's reporting, a company by the name of Licensing is behind the legal-looking payment requests. The argument made by the company being podcast, like any other forms of media, require quote-unquote appropriate licensing to ensure the creators receive compensation. a claim refuted by the last 20 years of how RSS-based podcast distribution has operated.
The article offers a deep dive into what LicenseSync claims to be, their behavior, and legal-looking missives, and how to spot a member show of their organization. By the end, Cridlin calls for a trade association to tackle the issue like this. as an industry. Beyond that, though, the existence of this piece proves what has been built by PodNews, a way for journalists to hold bad actors accountable and bring visibility to what they're doing.
This isn't the first time Pod News has covered a bad actor, but it is a fresh example of why Sounds Profitable is a sponsor of Pod News and why we encourage others to subscribe and consider becoming a financial supporter with support on platforms like Patreon. on journalists like Cridlin can continue tackling important work in the industry.
Here's a little something fun to end this out. With the end of the year upon us, quite a few outlets are looking forward to discuss what's coming over the next 12 months for podcasting. First up, co-hosts gathered 28 industry experts together to make predictions for the new year. This includes our very own Brian Barletta, by the way.
Sentiments shared include anticipating a rise of video and accompanying analytics, multi-channel podcasts by executives, and a return of narrative and hybrid format podcasts as the traditional interview chat show reaches oversaturation. This week's episode of Media Roundtable brings together Amplify Media CEO Stephen Goldstein, Podscribe CEO Pete Bersinger, and Sounds Profitable partner Tom Webster with host Oxford Road and Veritode One CEO Dan Green.
And for the final one, Right Side Up has written five predictions for podcast advertising in the new year. Finally, it's time for our quick hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week I have for you, On Air Fest adds new speakers expands program. The 2025 edition of the festival has grown to... four nights, six locations and over 80 performances and presentations.
Triton Digital releases the November 2024 Canada Podcast Ranker, a stable month for Canada overall, as locally produced content charts hold steady from October. Quill and Canadian Business launched The Moment Podcast, spotlighting Canada's boldest entrepreneurs. I didn't realize I was putting two Canada things next to each other.
We're getting northern today. The podcast focuses on moments of importance from the stories of Canadian entrepreneurs. And finally, Barometer launches contextual targeting and brand suitability targeting for programmatic audio.
And that was the download brought to you by Sounds Profitable. I know I went through today's stories fast, so be sure to check out the links to every article I mentioned. You can find them in your podcast listening app or at the download section of soundsprofitable.com. Thank you for sticking it out.
with us and I hope to bring you the top stories you might have missed from the past week next year. I'm Gavin Gaddis. Our producers are myself, Newton Schottel, Cotty, Brian Barletta, and Tom Webster. Special thanks to Spreaker for hosting the download and special Special thanks to you for joining us. It's been a wonderful year. Until next time, robot. Download complete.