Sound Strategy with Lucas Dickey: The Most Meta Podcast About Podcasting Ever - podcast cover

Sound Strategy with Lucas Dickey: The Most Meta Podcast About Podcasting Ever

Where the art and science of podcasting meet the innovators shaping its future.

Dive into the multifaceted world of podcasting with Sound Strategy, an insider's guide to the evolving landscape of audio content creation. Each episode features in-depth conversations with the diverse minds behind successful shows, revolutionary platforms, and cutting-edge technologies transforming how we create, distribute, and consume podcasts.


From independent creators finding their voice to network executives scaling production, from AI-powered tools revolutionizing workflows to monetization strategies that build sustainable businesses—we explore the full spectrum of what makes podcasting such a dynamic medium.


Join our host as we unpack the strategies, technologies, and trends driving the podcast industry forward. Whether you're a solo podcaster looking to grow your audience, a production team seeking efficiency, or a curious listener wondering what happens behind the scenes, Sound Strategy delivers actionable insights and inspiring stories from those who are pushing the boundaries of what's possible in podcasting.


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Subscribe for weekly episodes featuring candid conversations about:

  • Content creation and production workflows
  • Growth and audience development tactics
  • Monetization strategies for creators at every level
  • Emerging technologies and AI applications in podcasting
  • Video podcasting and multi-platform distribution
  • Metadata optimization and discoverability
  • Industry trends and future forecasting


Sound Strategy - Where we go deeper on what makes podcasting work.

Are you a podcast marketing professional, entrepreneur or media specialist? We know you're typically behind-the-scenes, but we are inviting you to dive into the conversation with us on the mic!!! Be our guest! Send us a note on https://www.soundstrategy.fm.


Sound Strategy is brought to you by DeepCast Creator (https://www.deepcast.pro) - You create the show, let us help with what comes after.

Episodes

Navigating The Podcast Profit Map: SEO, Audience Growth, and Monetization Strategies with Adam Schaeuble

Adam Schaeuble discusses turning podcasts into businesses through strategic naming, content, and monetization. He shares his journey, emphasizing weekly content, niche focus, and simplifying monetization with a 14-day coaching offer. By focusing on key channels like Threads, he's grown income while reducing effort, proving the viability of audio podcasting.

May 09, 202551 minSeason 1Ep. 4

Anchoring Knowledge: Metacast's Journey to Transform Podcast Retention with Arnab Deka & Ilya Bezdelev

Lucas and Allison interview the Metacast founders about enhancing podcast listening through transcripts. They discuss leveraging interactive, searchable transcripts to improve content discovery and retention, while exploring the challenges and AI's potential. The goal is to make podcast content more accessible and preserve the authentic host-listener connection.

May 02, 202554 minSeason 1Ep. 3

Deep Connections: How Authentic Podcasting Creates Waves of Influence with OG Dave Jackson

Veteran podcaster Dave Jackson shares insights on podcasting's evolution, emphasizing authenticity, community building, and serving the audience. He highlights the importance of audio, personal storytelling, and overcoming imposter syndrome, while also discussing monetization strategies and the impact of emerging technologies. Jackson encourages podcasters to focus on their unique voice and connect with their audience on a deeper level to achieve long-term success.

Apr 25, 20251 hr 2 minSeason 1Ep. 2

Podcast Marketing Tides with Joe Rubin: Staying Afloat in a Sea of Content

IN THIS EPISODE: Joe Rubin reveals the complexities of podcast growth, emphasizing the importance of strategic marketing, community networking, and finding unique ways to stand out in a crowded landscape. GUEST: Joe Rubin, CMO & Co-Founder of Mowpod, a podcasting & newsletter marketing and technology firm. Find Joe at MowPod.com or at @itsmowpod. Joe's go-to karaoke song is any he can croon to slightly intoxicated or any Disney song with his daughter. TOPICS: Monetization, Startup, ...

Apr 18, 202550 minSeason 1Ep. 1

Sound Strategy with Lucas Dickey - The Most Meta Podcast About Podcasting

This episode of Sound Strategy dives into the world of podcasting, discussing the realities of building an audience, the importance of authenticity, and the challenges presented by the decentralized nature of the medium. Guests share their perspectives on audio quality, format diversity, and the ever-present debate of what truly defines a podcast.

Apr 14, 20255 min

Sound Strategy: An Introduction with Lucas Dickey

Lucas Dickey, founder of DeepCast, discusses the platform's mission to improve podcast discovery, content distillation, and knowledge retention. The episode explores challenges in the podcast ecosystem, such as finding relevant content and sharing segments across platforms. The conversation highlights the potential of technology to expand podcast accessibility through innovations like multi-language translations and improved discovery mechanisms, and the power of podcasts as a trusted medium for influencing opinions and fostering connections.

Mar 30, 202537 minSeason 1Ep. 1
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