I promised myself a few months back that I wasn't going to talk about COVID anymore, yet here I am again talking about it! I have had more time lately to really just sit back and assess what is going on in the world, particularly in the injury treatment space, and have gotten new insights about the changes that can be made to use COVID as leverage to GROW and SCALE a massage practice. In this episode two immediate changes you can make in your practice, with the added benefit of "blaming" it on C...
Feb 11, 2021•15 min•Season 5Ep. 8
I am back at it this week for another episode of Q and A! Had a great question come up from someone on LinkedIn asking me about my take of muscles not firing correctly and not "activating" as they should. In this episode, I breakdown the reason behind the muscles not firing, dispel some myths of Upper and Lower Cross Syndrome and hopefully equip you with some knowledge so you can deliver high-quality hands-on soft tissue treatment to your clients, clearly the most effective treatment there is! I...
Feb 04, 2021•15 min•Season 5Ep. 7
A BIG mistake I made for many years, and still see almost every massage therapist make is putting their prices directly on their website. We have been trained to be honest and upfront about pricing, because clients are going to ask. It took me a long time to realize I was making a huge mistake with this and it was costing me more money and potential clients. In this episode I dive deep into why posting your prices is bad for your business, what to do instead, and give some simple tactics you can...
Jan 28, 2021•19 min•Season 5Ep. 6
One of my favorite things to do is to connect with soft tissue practitioners from all over the world, even better when they reach out and ask for my advice on an issue that is bothering them. I got a great question from O'Jaria, a massage therapist from South Carolina, and wanted to use it on the podcast to help others struggling with the same problem. Here's the question: "Okay, so I’ve been a Massage therapist in South Carolina for almost two years. And it’s as though people want me to your to...
Jan 24, 2021•19 min•Season 5Ep. 5
I have always been a true student of human nature, looking to understand why people do the things they do and react in certain ways. Needless to say, the last year has been quite an interesting experiment in looking at human nature through the lens of all the craziness that is going on. An early mentor of mine always taught me to take a step back and really evaluate what is going on in any given situation, as there is always a lesson or insight to learn. In this episode of the podcast, I look at...
Jan 21, 2021•16 min•Season 5Ep. 4
I am back at it for another installment of our most downloaded episodes, Q and A! Up today I got a really awesome question from a practitioner named Ari who is training in The Peak Method. Ari asked what my opinion was on Instrument Based Soft Tissue Treatments when to use it, what tools I recommend, and how to make sure you are using them properly. There was also a great testimonial in the end from Ari about all her growth and successfully implementing my method. I hope you enjoy the show! ----...
Jan 17, 2021•14 min•Season 5Ep. 3
In this episode, I go over some crucial components to the treatment process, which actually doesn't involve treatment at all! I touch base on the importance of communication and education throughout the entire process of fixing an injury, from the start to the finish. I even give a few tactics to help increase your client satisfaction and to assure your client does well in-between treatments! Lastly, I do a little deep talk on why you should never apologize for a client needing more treatment an...
Jan 07, 2021•15 min•Season 5Ep. 2
This was the first podcast of 2021 and it was focused solely on giving you a guideline and criteria to be able to use objectively judge if a treatment method is worth a damn. I get lots of questions about my take on a particular treatment method and have answered a few specific one’s on past episodes, but in this show, I wanted to equip you with the tools to judge for yourself if what you are doing actually works or if you should spend your time/money on a new treatment method. I also manage to ...
Jan 03, 2021•15 min•Season 5Ep. 1
I don't know about the rest of you, but 2020 was the wildest, craziest, and the most unpredictable year I have ever experienced in my 35 years on this planet. The world as we know it is forever changed, some of it really bad, but some of it really good. Over the past 2 weeks, I took some time off from everything (partially because I had no internet for 2 weeks as I moved into a new house.) At first, I was pissed about not being as connected as I want to be, but after spending time in deep reflec...
Dec 27, 2020•14 min•Season 4Ep. 11
I haven't done a flat out motivational podcast in some time, but with all the craziness going on in the world right now I figured it was a good time to drop some motivational ideas. I hope you enjoy the show and can help give you a kick in the ass to keep going, regardless of what the rest of the world is doing! --------------------------------------------------------------------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, call...
Dec 13, 2020•12 min•Season 4Ep. 10
In our last episode, I shared 3 mistakes that massage therapists make with their marketing, those mistakes I made myself for many years as well! As stated last time the treatment is the foundation of any good practice, but if you can't get the word out and sell people effectively it doesn't matter if you have the best treatments, because nobody will find you! A big problem I see people making is trying to be for everybody out there and I always say, "if you are for everybody, then you are for no...
Dec 10, 2020•11 min•Season 4Ep. 9
I say this all the time, "Marketing and sales are the lifeblood of your business." As soft tissue practitioners, we are all ingrained in the idea that it's really all about the treatment and if you build it they will come. Being top-notch at your treatment methods is the foundation of any successful practice, but we tend to put all our energy and focus on the treatment and often neglect the other important aspects of our business. In this episode I go through 3 mistakes I see massage therapists ...
Dec 06, 2020•12 min•Season 4Ep. 8
I swore I wasn't going to talk about COVID again, but for reasons outside of my control, it appears to now becoming a topic of concern for many massage therapists out there. We all know the havoc that COVID caused on the massage industry and hopefully, we learned from it, especially those that made it through it all. Now we are in the midst of a big resurgence and have time to prepare accordingly, armed with the knowledge we learned the past 9 months. In this episode, I share 3 strategies that y...
Dec 03, 2020•14 min•Season 4Ep. 7
As soft tissue injury specialists, we are put in a tough spot with our clients, walking the thin line on if we should tell them what they want to hear or tell them what they need to hear. In turbulent times, especially what is going on in the world right now we want to do whatever we can to get the client to give us money, so we help them and survive ourselves. Often we shy away from being totally honest about what it will take for them to get better, how much it will cost, and a true representa...
Nov 29, 2020•12 min•Season 4Ep. 6
I had originally recorded this episode way back just before COVID hit and it got put on the back burner. As many of the listeners know I am extremely passionate about making sure people that are injured and in pain get access to the best quality soft tissue treatment in the world, so they don't end like my dad and dead from a pain pill overdose. There is a faction of practitioners out there that I think is almost as dangerous as the pill-pushing doctors, the Pain Science group. I have had numero...
Nov 22, 2020•12 min•Season 4Ep. 5
In our society, we will do just about anything to get out of pain. Being in pain absolutely sucks and if someone offers you a quick fix to get out of pain quickly, most people will jump at the chance for that. Unfortunately, we don’t consider the long-term ramifications of only getting rid of the pain and not actually fixing the problem, even worse is the people we should trust the most, the doctors, aren’t properly informing us of the long-term consequences of these shots, even worse they are p...
Nov 19, 2020•8 min•Season 4Ep. 4
I was recently talking to a member of The Soft Tissue Revolution and they asked what my background was when it comes to being all-in on soft tissue treatments, what courses I have taken, and if I considered myself an "expert" in the field. I realized over the past year and half of the podcast I have given pieces of how I got here, but never shared the full journey, so here it goes! I hope you enjoy the show. --------------------------------------------------------------------------------------- ...
Nov 15, 2020•15 min•Season 4Ep. 3
In the last episode of our marketing series, I shed some light and insights on why Chiropractic treatments really aren't going to do anything long-term to help your clients recover from an injury. I wanted to make sure to equally include the limitations of traditional physical therapy in that category. I must continue to emphasize the term "traditional," as any time I talk about the ineffectiveness of a treatment modality I tend to get lots of hate mail. The goal of this marketing series is to h...
Nov 12, 2020•8 min•Season 4Ep. 2
After a few weeks off from our standard format as I was sharing the frameworks of my system The Peak Method, it's time to get back into the Q & A portions of the podcast. Up today is all things trigger points and trigger point therapy. I was recently asked about my take on trigger points, the roll of it causing pain, if I treat them, and my overall take on them. For those of you that have been listening to the podcast for quite some time you know I am never shy about sharing my insights on a...
Nov 08, 2020•11 min•Season 4Ep. 1
A major part of a successful practice and business is learning how to market properly, marketing and sales are the lifeblood of any good business. The problem most of us run into as busy therapists is that we really don’t know what to market, what to say, or how to say it. I always say the best market comes from being able to properly identify a problem a potential client might be having, explain what is going on, educate them properly and show them how you are a solution to help solve their pro...
Nov 05, 2020•14 min•Season 3Ep. 42
Over the past month, I have been sharing the 4 frameworks that I created to help Massage Therapists easily double their income, without working any harder or getting burnout. These have been some of our most downloaded episodes to date, but the feedback I kept getting was that "of course it works for me because I am a doctor, but the massage industry is different, and implementing these frameworks won't work." On today's podcast I am handing the mic over to Steve Singleton, he was the first conv...
Nov 01, 2020•16 min•Season 3Ep. 42
In the last episode of the podcast where I am showing the frameworks, we created to help massage therapists how to easily double their income, without working any harder or burn out by introducing how to increase your capacity by cutting your treatment times in half. Throughout these episodes I have done some deep dives on changing your mindset, getting you to become a problem solver, and wrapping your head around the idea of doing less treatment, so you can make more. Now that you understand th...
Oct 25, 2020•10 min•Season 3Ep. 41
Over the last two episodes, I have been sharing the frameworks to help a solo massage therapist learn how to easily double their income, without working any harder or getting burnt out. In the third part of the series, I am going to dive in deeper to the treatment system that I have created over the past 10 years to allow massage therapists to cut their treatment times in half, so they can see more clients and double their income. Now you are probably thinking that there is no way to see more pe...
Oct 18, 2020•12 min•Season 3Ep. 40
In the last episode, I shared the importance of shifting your identity from just a massage therapist to being a soft tissue injury specialist. Once you make that change in your mind the next step is to do the work to start being a problem solver for your client's injuries so you can start fixing them for good, with working a hell of a lot less physically. In this episode, I am going to show you how to get on the right path to start solving your client's problems because solution providers get ta...
Oct 11, 2020•12 min•Season 3Ep. 39
In the last episode, I went in deep about where I see the massage profession in the next 90 days and made some predictions based on facts that don’t look to good for the future of traditional massage. Here’s the truth, the recession is coming and COVID isn’t going away anytime soon. Luckily over the past two years, I have been developing a new treatment system and method that is and will actually do very well in the post COVID world, even better if you fully implement it you can easily double yo...
Oct 04, 2020•12 min•Season 3Ep. 38
I made a podcast a few months back on May 14th, 2020 giving my predictions of where the massage industry was going to be in the next 90 days, it was pretty grim and not hopeful, unfortunately, a lot of what I predicted is and has come true. Recently I got a second follow-up question from a member of the soft tissue revolution about where I see it going now and the road ahead. In this episode, I give some insights, predictions, facts, and data about where this is all going, with an added side of ...
Sep 27, 2020•9 min•Season 3Ep. 38
I was just getting ready to record a new podcast episode on what I see the massage profession looking like in the next 90 days, I even took 3 pages of notes! Just before hitting the record button, I got a message on LinkedIn from a massage therapist about why they are thinking about quitting the profession, who is to blame, and flat out playing the victim card. Here's the hard reality, it's really hard out there right now and it's going to get harder for everyone, but if it were easy everyone wo...
Sep 16, 2020•12 min•Season 3Ep. 37
When a client doesn't get optimal results and out of pain in an unrealistic time frame it can often lead to the practitioner spending too much time blaming themselves. They then default to the idea that they just need to get more training/certifications in treatment to help deliver better results. The worst part is all those so called-gurus and self-proclaimed "experts" selling treatment systems and training want you to think that exact way as well. The industry is loaded down with a bullshit co...
Sep 09, 2020•15 min•Season 3Ep. 36
In our last episode, we covered the ins and outs of getting your client to warm-up to the idea of committing to a treatment plan with some tactics and strategies to set you apart from other practitioners out there. All of the practitioners that follow and use The Peak Method have had success implementing those tactics, which in turn allows for better results for the client and better overall satisfaction, which is good for everyone involved. Once you overcome the hurdle of getting the client to ...
Sep 02, 2020•14 min•Season 3Ep. 35
Let’s be honest here, one of the biggest struggles in delivering good and quality treatment to your clients is getting them to follow your treatment plan, allowing you to fix their injury. The issue comes from the client not doing their part and following your treatment recommendations. Getting clients to commit to a treatment process ends up being a nightmare for most therapists and can lead to unnecessary stress and a lack of results for the clients. As therapists, we know exactly what the cli...
Aug 26, 2020•15 min•Season 3Ep. 34
