I connect with lots of other hands-on practitioners, specifically massage therapists from all over the world. Once we start to engage in conversation it usually goes right into the questions of what techniques do you use and what is your training. It seems we are all engrained in that and want to compare ourselves to others to see where we stand. I have encountered a wide array of practitioners that do all sorts of different treatments, some good, some crazy, and some that don’t even know why th...
Aug 19, 2020•17 min•Season 3Ep. 33
Marketing and sales are always the lifeblood of your business, without both, your business will never actually survive or ever have a chance to thrive. When problems hit, just like the one we are all in right now with COVID pandemic we tend to go into retreat mode and pull back on the marketing and sales side of our business. I have made that mistake as well with our own clinics, especially when COVID first hit. Now we are going into 5 months of this, we know things aren’t going to get shut down...
Aug 12, 2020•10 min•Season 3Ep. 32
I have to be honest today and let you all know I lied to you a few weeks ago when I said I was going to stop talking about COVID and get back to more important things, but after some careful reflection and look into our own practice and other clinics I work with I have begun to flip the script on COVID. We have all been looking at the negative side of what COVID has done, not only to your business, but your well-being and livelihood, but after deeper reflection and perspective I believe COVID hi...
Aug 05, 2020•12 min•Season 1Ep. 31
I know we are all sick and tired of hearing about COVID, talking about COVID, and dealing with all the problems it has caused in our life and business. I am over it as well and have come to terms that it won’t be going away anytime soon and the fallout from all of it will be felt for at least the next year. The world has gotten crazier, more hectic and I definitely think it's going to get a lot worse before it gets better, add in the monkey wrench of the election coming up and the economy keeps ...
Jul 29, 2020•12 min•Season 3Ep. 30
We all know COVID has done a lot of destruction to our business and how we live life and the worst part of it all is that it’s really not your fault. COVID itself was bad enough, but the big problem is going to come over the next 6 to 12 months with the economic fallout we will all face, this is what concerns me the most for the massage industry going forward and people aren’t looking at the long term ramifications on their business, luckily I am. Here’s a hard reality and some truth, if your bu...
Jul 22, 2020•14 min•Season 3Ep. 29
I am in Florida, which as of the recording of this podcast on July 15th, 2020 we are now considered the new COVID hotspot, we even broke a record for new cases in a single day, way to go Florida! I have always been one to look at facts and real data and all the numbers and what is going on really don’t add up to all the panic and mania, but what I realized is that this is completely out of my control. What I am seeing now is that COVID is starting to really fuck with my business and keeping us f...
Jul 15, 2020•12 min•Season 3Ep. 28
I have been very outspoken since the COVID-19 outbreak on how it was a damn shame that massage therapy was labeled as non-essential, even though I truly believe that good quality functional-based hands-on soft tissue treatment is clearly the superior method for helping fix an injury, unfortunately, the rest of the world doesn’t think that at all. So now we need to figure out why this is the case and on this episode, I dive into who is truly to blame for this classification and some of those answ...
Jul 09, 2020•10 min•Season 3Ep. 27
I have to be fully honest and transparent with all of our listeners, you know I have always been a truth-teller and here’s my truth: I believe in massage therapists more than they believe in themselves. People ask me all the time why I believe in them so much, especially since I am a chiropractor and all, and I was recently on a video interview with two massage therapists talking about lots of things, but for 10 minutes I went on a riff and my true belief in massage therapists came out and I wan...
Jun 30, 2020•11 min•Season 3Ep. 26
I am getting tired of COVID-19 and I have been for quite some time now, but like it or not it isn't going away anytime soon. The more and more conversations I have with massage therapists the more this at the top of their mind and primary concern. I wanted to avoid talking about and just get back into normal life and talking about treatments, evaluations, marketing, and business, but COVID wants to be a dick and keep messing things up for everyone. In this episode, I dive deep into the flaws tha...
Jun 23, 2020•11 min•Season 3Ep. 25
Marketing really is the lifeblood of your business, along with sales. Without some good marketing, you don't ever get a chance to make any sales, without sales you don't get to stay open. Pretty much every massage therapist I talk with or coach always has marketing as one of their big struggles in business and really don't know what to do or how to utilize it correctly. Over the years I have perfected our marketing strategy and significantly grew our business mostly by utilizing the power of Fac...
Jun 18, 2020•10 min•Season 3Ep. 24
I was recently on a zoom call with one of the members of The Soft Tissue Revolution and was asked a very straightforward question on why I am giving all this information away for free and what my real goal was with all of this. When I reach out and connect with other soft tissue practitioners on LinkedIn I send a message that says, "I am looking to connect with other soft tissue practitioners that are likeminded, not trying to sell anything, just want to form genuine connections." That usually t...
Jun 14, 2020•13 min•Season 3Ep. 23
After spending the last episode airing out some of my grievances about what is going on in the world and calling people out for shaming others I decided its time to switch gears and rid myself of that negativity. I personally over the years have been a very self-motivated person, I didn't need a lot of hype and rah-rah to get fired up for the day and excited to get after that, I guess finding my purpose helped that out a lot for me. I do understand some of us do need more motivation and a polite...
Jun 10, 2020•11 min•Season 3Ep. 22
I decided to go a bit off format on this one and really just speak from my mind and hopefully help you learn from some mistakes I made when dealing with people throwing some hate and shade. There is a lot going on in our world right now, 99 percent off it we really have no control over. People are mad, sad, scared, hostile, and downright reactive in the "new" world we are living in. Many people are mad at their own situation, want to blame others for their business not being what it should be or...
Jun 07, 2020•17 min•Season 3Ep. 21
Sales are the lifeblood of your business, without sales you don't get to stay in business for very long. The issue with sales for most of us is feeling fearful about it, feel bad for asking for money, and really don't want to focus too much on getting better at sales. Most soft-tissue practitioners just want to focus on delivering treatment, getting better at treatment, and trying to get more clients in the door, the idea of selling more can really give us some deep visceral discomfort. In this ...
Jun 03, 2020•12 min•Season 3Ep. 20
We are back at it for the 3rd installment of our Q & A episodes and these have been some of our most popular so far. In this episode, I go in-depth about the marketing system I use, the rules for marketing, how to market better, and have clear outcomes for your marketing. Whenever people come into my group the overwhelming majority say they struggle most with marketing and really don't know what to do. I pull the curtain back on my process and really give some useful information and action s...
May 31, 2020•13 min•Season 3Ep. 19
It’s been a while since I have done some motivation type of a podcast, so I figured it was time to bring one back. In this episode it might hit you right where you need it or it could make you pissed off and angry, either way it will be a good one to hear. The question I pose and reflect on is if you even really love what you do, have a true passion for helping others... If you aren’t sure, can’t answer with an enthusiastic yes then why do you even bother doing what you do? If you want to quit r...
May 27, 2020•10 min•Season 3Ep. 18
This was our first week being back opened in our clinic after deciding to stay shut down for the past 8 weeks. My clinic is still under the designation of being an essential business, but we wanted to do our part to help flatten the curve and stay closed during the COVID-19 outbreak. After about 5 weeks we were anxious to get back, had a lot of patients reaching asking when we were going to open, and was really ready to get back to work. I wasn't too sure of how it was all going to go and even h...
May 23, 2020•16 min•Season 3Ep. 16
In the second episode of our Q & A series, we brought in Steve Singleton, who is an LMT for over 12 years that was one of the first members of the Soft Tissue Revolution. Steve has been mentored and trained directly by Dr. Maggio for 8 months now and has learned a lot over that time and wanted to share some of his insights and lessons being part of the revolution. So in this episode, we ask him a few questions to help give some insights about the Soft Tissue Revolution and help share some kn...
May 19, 2020•19 min•Season 3Ep. 16
We are living in some truly chaotic, frustrating, and worrisome times. COVID-19 has completely shifted and altered the way we live our lives, run our businesses, and interact as humans. None of us were expecting this, none of this is anyone's fault and many people are worried about not only losing their businesses but losing their ability to provide for their families and their own livelihood. We now live in a world where the government can flat out tell us who is considered "essential" and who ...
May 14, 2020•12 min•Season 3Ep. 15
During my time away from the clinic and during the lockdown from the COVID-19 virus I have had some amazing opportunities to talk with many massage therapists about their practices, their worries, their businesses, and the changes they want to make in the world. I have really learned a lot and it continues to solidify my stance on the importance of good hands-on soft tissue treatments being what is really going to make a difference in solving the pain pill epidemic. I still firmly believe that m...
May 09, 2020•14 min•Season 3Ep. 14
"You will never understand the pain of ignorance...Until it happens to you." Over the past few weeks in the COVID-19 crisis, I have been trying my best to be a truth-teller about what is going on, actually looking at the numbers and interpreting the data. I have really shied away from looking at the data emotionally and sticking more to logical interpretations. There are a lot of people out there that are being completely ignorant of what is going to happen with the financial ramifications of al...
May 05, 2020•11 min•Season 3Ep. 14
The world as we knew it will never be the same... A lot of what has happened with the COVID-19 pandemic is completely out of our control, but we must pay attention to the new way the world will be and begin the process now to adapt and change the way we run our business and deliver treatment... or fall flat on our faces and lose everything you worked so hard for. In this episode, I get into the mode of being a truth-teller of what to do to get through this craziness, give some insights on how to...
Apr 28, 2020•9 min•Season 3Ep. 13
Throughout the lockdown from the COVID-19 pandemic, I have had a lot of opportunities to connect and talk with a lot of other soft tissue therapists out there, specifically massage therapists of what they are worried about, shifting their business model and areas of business they struggle with the most. There are an alarming amount of deniers out there that falsely believe that their business will be just fine, "once all this passes," and there are other realists that know things need to change ...
Apr 25, 2020•14 min•Season 3Ep. 12
I have been spending the past few weeks having conversations with other soft tissue practitioners, specifically massage therapists about what is happening and what they think will happen in the post-COVID-19 world. Many people are scared, frustrated, sad, pessimistic and just going crazy from not being able to do the work they love and also dealing with the long-term financial consequences. Then there are the deniers and people with their heads in the sand and just are waiting it out and “believ...
Apr 21, 2020•10 min•Season 3Ep. 11
As we drag on further in the chaos and times of uncertainty that is our new reality from the COVID-19 epidemic there are going to be lots of so-called experts out there trying to guide and instruct you on how to pivot your business. Some of this is good advice, some of it is garbage and some of it is somewhere in between. I recently had a few questions posed to me and was asked my take or opinion on certain business shifts. One constant you will always get from me, especially in times of crisis ...
Apr 18, 2020•11 min•Season 3Ep. 10
I have been spending the past few weeks trying like hell to be a voice of truth, reason and full transparency about what is happening with all the chaos of COVID-19 and what the market will look like once things settle down. Some have listened, others stayed in denial and the rest are just going to wait and see how it plays out. Here’s the hard reality: The entire massage business and really every business is going to have come to terms with a new normal. People are going to be afraid to leave t...
Apr 14, 2020•10 min•Season 3Ep. 9
We are now full-blown in the middle of this crisis and it really is a crisis we are all experiencing. Whenever there is a crisis there are always opportunity vultures out there trying to sell some type of program or transformation to help fix everything. These people make lots of lofty claims and give you business "advice" without any real data about what is going on in the market and what to expect. Here's the thing... Nobody knows how long this is going to last, what the long-term financial im...
Apr 11, 2020•12 min•Season 3Ep. 8
I don’t know about the rest of you but I have only been out of normal life and working for two weeks, but it feels like it’s been forever. I have found myself with more time on my hands than I ever could imagine and like a lot of you, I wasted the first few weeks sitting around and feeling sorry for myself. I got into bad habits, I slept too late, ate shitty foods and had more to drink than I really ever do. I think I was in denial at first about all this, it doesn’t help that the state where I ...
Apr 07, 2020•10 min•Season 3Ep. 7
We are just beginning to see the ramifications of what the COVID-19 is going to do our personal lives, our business and the way we interact as a human species. Nothing like this, especially at the full-scale level of how it is effecting EVERYONE ever happened during our lifetime. In this episode I give some real talk about the harsh reality that is going on, helping you come to terms with the fact that you have no control that your business has been deemed "non-essential" by the powers that be. ...
Apr 02, 2020•10 min•Season 3Ep. 6
Never in history has everyone been really focused on their overall health and wellness. People are starting to wake up on the importance of taking care of their health from all aspects. Nobody wants to be in the “high risk” category that makes them immune-compromised and once the dust settles on all this pandemic they will begin to re-evaluate what their true priorities are. There is going to be a huge opportunity as people that normally spent money on stupid stuff, like vacations, travel and go...
Mar 30, 2020•10 min•Season 3Ep. 5
