Over the last few episodes of the podcast, I really went deep on the reality of what is going on in this situation, coming to terms with things are going to change and the only mindset you must have. Now that we got all of that out of the way it’s time to get into the tactical side of altering your business and practice once all this settles. If you think things will just go back to how they used to be, without any changes to how you practice and run your business then you might be in for a toug...
Mar 28, 2020•11 min•Season 3Ep. 4
Usually, when I hear someone talking about mindset in life and business I slowly roll my eyes and prepare myself to be sold some type of life coaching or transformation. People selling that type of offer are usually preying on those that are weak-minded and think if they go to some magical retreat, think in abundance and just manifest it that all your dreams will come true. Don’t fall prey to people like that during this time of crisis, they are vultures and piranhas trying to take advantage of ...
Mar 27, 2020•11 min•Season 3Ep. 3
As I covered in the last podcast we are in the craziest and most chaotic times that we have never experienced in our lives. When there are chaos and uncertainty we can really start to spiral out of control. Many of us are afraid, frustrated, annoyed and really worrying about not just the survival of our business, but even our own survival. This is some dark and scary times. We tend to focus so much on the things that are completely out of our control, which essentially everything right now. On t...
Mar 26, 2020•9 min•Season 3Ep. 2
The world we knew no longer exists. We have never seen or experienced anything like what is going on right now. People are full of panic, fear, uncertainty and are downright afraid of what will happen. When there is uncertainty it creates some much chaos, leading to high levels of pressure and noise. On this episode I get right down to some real talk and challenge you to actually sit down and figure out what your worst case scenario really is, both in your business and personal life. We can all ...
Mar 25, 2020•14 min•Season 3Ep. 1
I had to take a hiatus from the podcast last week as the rigors and challenges that come with still running a very busy clinic got the best of me. I wanted to pick back up this week and call anyone out that believes that their business "is all good and has no problems," that are currently living in fantasy world. There are always opportunities for your business to be better, grow more and many holes that can be fixed. Keeping that in mind you will take it to the next level, scale the hell out of...
Mar 08, 2020•9 min•Season 2Ep. 87
I am AMAZED at how many people I talk to there about their business, practice and even skillset go along the line of, "I'm all good." None of us are good, there is always more room for improvement and ways to make your business and practice even better. One way I go over in this show was a fundamental pricing lever in your business that you aren't taking advantage of... This is an understanding that it really is never thought about; the time you spend treating on the patient, it's actually all a...
Feb 23, 2020•9 min•Season 2Ep. 86
It's not easy doing what we do, delivering the best treatment possible, trying to manage a business and often dealing with some really difficult patients. We get beat up, not just physically, but mentally and on a spiritual level. I have shared some of my struggles over the past few months and it really put me in quite a rut. When this happens it feels like the whole world is just giving us the middle finger and it really starts to spiral out of control. We end up being negative, too reactive an...
Feb 16, 2020•11 min•Season 2Ep. 85
I don't know if you have noticed this as much as I do, but it seems every person out there is some type of coach or self-proclaimed "guru." I see my social media feed littered with these "imposters" saying they are the new and greatest thing out there, but if you actually do some research on these people they aren't worth a damn. Over the years I have spent and in all honesty wasted A LOT of money/time with marketing agencies, business consultants and all other aspects you can think of. I was fr...
Feb 09, 2020•9 min•Season 2Ep. 84
On today's show, I open up and share my 3 biggest business mistakes/failures, which has caused me a lot of anxiety and lost me well over 100k over the years. When we encounter mistakes/failures in business we can go two ways: 1. We can let it mess with us, give us grief and keep us from growing. This is what happens when we dwell on the past, the past is the past and we can't change it. Sitting in the misery doesn't do anything but make you more miserable. or 2. We can learn from our mistakes, g...
Feb 02, 2020•15 min•Season 2Ep. 82
On today's show, I dive right into the urgent need to raise your prices and why you shouldn't feel bad about it on any level. Also, give some good strategies to know if you effectively raised the prices and finish up with how to deal with those that complain. Money is always something that is reactive for everyone involved and something we all struggle with from time to time. If you are the best at what you do and nobody around you can deliver the value that you do then you have a duty and oblig...
Jan 26, 2020•11 min•Season 2Ep. 82
Anyone of listens to or follows this podcast is more than likely someone that is practicing some type of manual treatment methods. I have said before that hands-on treatment is the most superior musculoskeletal treatment out there, nothing else is even close. The hard reality is that we all have a certain window to work, make money and not have our bodies breakdown on us. Some last longer than others, but at the end of the day, we all have a relatively short window. We must come to terms with th...
Jan 19, 2020•8 min•Season 2Ep. 81
Price is what you pay for something, value is what you truly get. There are many potential patients out there lurking that are always looking for the best deal or cheap solution to their injury. The problem with a cheap solution is the solution part, it won't solve anything. People that are always only concerned about price and getting the best deal are honestly the absolute worst, if you let them into your practice it can lead to many problems. In this episode I go over why you should avoid the...
Jan 12, 2020•7 min•Season 2Ep. 80
We have officially made it onto season 2 of the Soft Tissue Revolution Podcast. After a month of for the holidays I am back at and fired up as ever when it comes to learning the good and bad of what to learn from experiences with other service based business. Recently I had the experience of going to a local SuperCuts establishment to get my haircut and was blown away at all the good and bad lessons I was exposed to in my short time there. On today's show I share what I learned from it all, thin...
Jan 05, 2020•10 min•Season 2Ep. 78
The title for this podcast really just speaks for itself. We live in a world full of false promises, gimmicks, miracle cures and more potions and gadgets then we can even keep track of. Patients that come in are already truly skeptical and I don't blame them at all. Conviction and truly believing in the product or service you provide is the key component in helping lower down people's guard. Now it comes back to us as the practitioners, do you believe in your own product and ACTUALLY use it your...
Dec 08, 2019•7 min•Season 1Ep. 78
It's that time of the year where everyone is running black friday deals, discounting their services and really just de-valuing the treatment/services they provide. We all get sucked into this vortex every year and all it does is hurt our business in the long term. If you are trying to compete solely on price you will lose out to the big companies every time, leaving you broke, frustrated and really jaded on the industry as a whole. I make a strong stance and argument to scrap all the cheap stuff...
Dec 01, 2019•8 min•Season 1Ep. 77
On this show, I am back and feeling nice and energized after being out of the office for over a week recovering from a back injury. We have all been here: You see a post from absolutely crazy person on social media, in a forum or even see one of their marketing pieces, which triggers a quick response right away of feeling like you want to vomit. The problem is we end there, we don't say anything, we just shake it off and move on. The problem is these crazy and downright dangerous people are gett...
Nov 24, 2019•9 min•Season 1Ep. 76
I went off my normal schedule this week as it seems like my practice, my business and my life all seem to take quite a big hit over the last few weeks. This culminated last week when I flared up a disc injury in my low back that has left me pretty incapacitated for the last week. It seems like everything just kept getting piled on me and then the universe decided to make sure I was really ready to suffer from my back injury. In this podcast, I share my own struggles, what I am learning and what ...
Nov 18, 2019•10 min•Season 1Ep. 75
In this episode I get into the idea of the importance of being a leader for your patients and not being their friend. I made this mistake for the early part of my career and it really goes into our own human nature of just wanting to be liked by others. It is even harder to want to be liked when providing an selling a service, but if you try to be a friend to your patient, instead of a leader, it can lead to big problems down the road. I hope others can learn from my mistakes! I hope you enjoy t...
Nov 10, 2019•9 min•Season 1Ep. 74
On the newest installment of the podcast, you all get to hear my frustrations and take homes from just sitting through state-mandated continuing education requirements. After being in a room for two days straight and being exposed to some of the teachings that are out there I came to the conclusion that I already knew... The ONLY practitioners that are going to really get people better are those that are the best in the world at finding and fixing the actual tissue, with their hands. So stop bei...
Nov 04, 2019•7 min•Season 1Ep. 73
On today's show, I get right into it regarding the idea of discounts and de-valuing your own services. Not only is it bad for you, but its actually really bad for your patient's as well. Hear me out on this one and hopefully, I made some good points about the importance of charging accordingly and not feeling bad about it. Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on...
Oct 29, 2019•10 min•Season 1Ep. 72
In this episode, I get right into it and call out anyone out there that thinks their elbow is a good tool to use for treatment, as well as any technique/treatment system out there that encourages that. Hope you enjoy the show! Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketin...
Oct 27, 2019•8 min•Season 1Ep. 71
On today's show, I get right into and make a very STRONG point on deciding if you need to keep doing more training and "investing" more time and energy into getting better at your treatment or technique. Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Sc...
Oct 23, 2019•9 min•Season 1Ep. 70
On today's show, I jump right into the concept of the importance of using social media to effectively grow and market your practice. It truly is an amazing tool and something we all need to use more to market our business. The problem many people run into is that they want to "swear" off social media completely due to all the negativity and addictive nature of it all. I definitely agree with that, but only if you let social media use you, instead of you using it to substantially scale and grow y...
Oct 21, 2019•7 min•Season 1Ep. 69
We are ALL guilty of having a bad relationship with money, talking about it can always stir up a wide array of emotions and our own messed beliefs can come out when trying to figure out how much to value our own treatments. In this episode, I go in-depth about changing your relationship with money and your own mindset so you can get paid accordingly for all the VALUE you provide to your patients! Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier ...
Oct 09, 2019•9 min•Season 1Ep. 68
In this episode, I get right into regarding trying to have a real conversation with yourself on the type of practitioner you want to be and being okay with making the decision going forward. Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Busines...
Oct 07, 2019•9 min•Season 1Ep. 67
On today's show, I get right into something we all need to hear... Stop hanging all your certifications on your wall or adding lots of letters after your name... The patient's don't care and all it is doing is pumping your own ego. I had to learn this the hard way my self and get my ego smacked around to come to my senses and start focusing on just getting the patient better! Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group....
Oct 02, 2019•9 min•Season 1Ep. 66
On this episode, I don't hold back at all and give some real-world and a formula to run through in your own brain to determine if the technique/treatment you are using or learning about holds any truth. We live in this world of instant gratification and immediate results that are perpetuated by all these self-proclaimed "Gurus" out there or modern-day snake-oil salesman as I like to fondly refer to them as. The message today is pretty clear.... Use your brain and ask questions, if it sounds too ...
Sep 30, 2019•9 min•Season 1Ep. 65
On this episode I dive deep into many aspects of trying to do our best to help as many people as possible, it's why we all got into this profession in the first place. Over time we end up taking a lot of nonsense and B.S. from patients on many levels, which only leads to more frustration and poor outcomes. At our core, we truly want to help as many people as possible, but you can't help everyone and only need to focus on the people that truly want help. Please consider joining our ’Soft Tissue R...
Sep 25, 2019•7 min•Season 1Ep. 64
I have talked about and brought this topic up a few times on the podcast, but it is one worth visiting again. We live in a day and age where we need to be able to stand out from the crowd, having something truly unique to offer and present our treatments as a solution-based approach. We worry way too much and burden our brains with trying to treat the whole body, this leads to chaos and a lot of pressure and noise. On this show, I make the case again for switching to being a body region-specific...
Sep 23, 2019•7 min•Season 1Ep. 63
On today's show, I get right into about a topic that we ALL struggle with... Being too invested emotionally in the outcome and results for our patients and in many cases caring more than they do. We are all guilty of this and it can lead to more anxiety and worry than we need as we fight like hell to get the patient to take care seriously and get better. I hope you enjoy the show and this topic resonates with you just like it does for me. Please consider joining our ’Soft Tissue Revolution’ comm...
Sep 18, 2019•8 min•Season 1Ep. 62
