There are two types of data we collect when trying to see if the patient is improving with care: 1. Subjective ( Solely based on the patient's interpretation and their own data.) 2. Objective ( Solely based on things you can visualize, see or feel.) We are ALL guilty of relying too much on the subjective side of things and not getting enough real objective data to measure true progress. This can lead to many problems in care and I go over all of that today on this episode! Please consider joinin...
Sep 16, 2019•10 min•Season 1Ep. 61
One of the biggest lessons I learned in business and communication was a simple statement.... People buy based on EMOTION and justify it with LOGIC. As advanced soft tissue practitioners that spent the time learning anatomy, physiology and the complexities of the human body we all tend to sway towards the over-analytical side when selling and communicating with patients and it can lead to BIG problems on so many levels. Enjoy the show! Please consider joining our ’Soft Tissue Revolution’ communi...
Sep 11, 2019•9 min•Season 1Ep. 60
On this episode I jump right into and don't hold back one bit on the topic of why doing events and lunch/learns is a complete waste of your time and people out there teaching/coaching you to do that are not the one's to take advice from! Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practi...
Sep 03, 2019•11 min•Season 1Ep. 59
On today's show I get right into it and don't hold anything back. We live in a world of gimmicks, bells/whistles and a lot of treatment modalities that don't do much of anything, yet we still use and sell them to our patients. I ask a simple, but deep and profound question... If you were injured and in pain would you go to someone that does what you do and if you even believe in your own product... As always if you want to be part of the soft tissue practice revolution here's what you need to do...
Aug 29, 2019•9 min•Season 1Ep. 58
I am doing some personal coaching myself to help me get out of my own limiting beliefs, changing my mindset and trying to crush my comfort. The first challenge of this week was to ask and get hugs from 5 random strangers.... I was dreading this, but I got it done and a lot quicker than I expected... I also got some great lessons and insights as well! As always if you want to be part of the soft tissue practice revolution here's what you need to do: 1. Visit our facebook page www.facebook.com/the...
Aug 27, 2019•10 min•Season 1Ep. 56
On our last episode I dove into a great topic and ruffled some feathers on if you are a Service Provider or a Solution Provider. I made a strong case for being a solution provider for many reasons. If you haven't listened to that one I highly recommend you do before listening to this one. On this show I lay out 3 steps to make that transition to being a Solutions Provider. As always if you want to be part of the soft tissue practice revolution here's what you need to do: 1. Visit our facebook pa...
Aug 22, 2019•11 min•Season 1Ep. 55
On this episode I waste no time getting right into it and it was some good stuff! I recently heard a quote and it truly resonated with me: "Are you a Service Provider or a Solutions Provider?" I have also asked this question of many others out there and it seems to hit them all in the same way and lead to some real talk with their current practice and where they are going. I hope it also resonates with you, just like it did for me! As always if you want to be part of the soft tissue practice rev...
Aug 20, 2019•10 min•Season 1Ep. 54
Brought some good fire today on this episode and it's a topic that we ALL struggle with and are guilty of doing it. We live in a world of negativity and we can get sucked into more than we should, before you know it grows and really causes big problems in your practice and business. On today's show I share my own struggles with talking shit about patients and staff and make a strong case for fighting like hell to stop that practice immediately. As always if you want to be part of the soft tissue...
Aug 16, 2019•10 min•Season 1Ep. 53
This was a great episode to make and I was able to bring some fire with a side of a bit of being on a rant, all in all it came together pretty good! On this show I really hit you hard with a real and honest question on if you are even in control of what happens in practice and patient outcomes. It ll comes back down to accountability and holding patient's accountable to their treatments and outcomes and the only way to do that is to get into their pocket books and have them make a financial comm...
Aug 14, 2019•10 min•Season 1Ep. 52
On today's episode we drop another one of our great coaching call sessions, in order to save some time our friend from Down Under Chris sent us over the questions and Dr. Maggio answered each one of them directly. Here's the question hot of the press: The impact of systemic inflammation on chronic injuries. What are your thoughts on the correlation between generalized inflammation from lifestyle (i.e. diet, obesity) and how this plays out within someone with chronic musculoskeletal dysfunction. ...
Aug 12, 2019•18 min•Season 1Ep. 51
I made it all the way to episode 50 and it's been a great journey so far. Over the past few months I have begun to really find my own voice, dial in on the impact I want to make and really figure out what type of practitioner is going to come along on the journey to put an end to this horrible Opioid Epidemic, once and for all! We have a duty and obligation to stand up, fight and being an advocate for patient's future health, before they get into the orthopedic model that centers around injectio...
Aug 09, 2019•9 min•Season 1Ep. 50
On today's show we dive into deep on the importance of doing your own marketing, learning to do it on your own and the crazy returns you have when you take control of it in your own business and practice. We live in this world of wanting to automate everything and "set it and forget it," but the problem is marketing really can't be that if you want to have true gains and returns that last in your practice, instead of being dependent on all these agencies that steal your money and give you medioc...
Aug 07, 2019•8 min•Season 1Ep. 49
We had another great episode with our friend from down under Chris diving back into all things business, practice and importance of being good at sales! Enjoy the episode and send us a message directly to dr.matt.maggio@thepeakmethod.com if you have any questions, ideas, insights or just want to talk about practice and business! As always if you want to be part of the soft tissue practice revolution here's what you need to do: 1. Visit our facebook page www.facebook.com/thesofttissuedoc and requ...
Aug 05, 2019•34 min•Season 1Ep. 48
On today's show we are following up the episode from the other day discussing why a patient didn't end up signing up for treatment, even after they took the time to come in and do a full evaluation. The take home there was it came down to they didn't trust you as the practicioner to be able to solve their problem. We dive in today about something you might not even realize is happening.... Your website isn't converting anyone and actually turns people away...leaving a lot of people out there tha...
Aug 01, 2019•11 min•Season 1Ep. 47
We have all been in this situation.... We have a potential patient come in...We do a really great exam....Kill it with our report of findings....Tell the patient what to do to get signed up for care....Thank them for coming in and tell them you look forward to working with them...You leave the room and they head up front to check out and get scheduled up....When you go to check the schedule at the end of the day you notice they didn't sign up for treatment....what gives?!? On this episode we go ...
Jul 30, 2019•11 min•Season 1Ep. 46
When we all started out in business we may of dabbled into the idea of writing a mission statement. We may of even done it in school, then made changes once we got in the real world of running a business. Some people go all in on the mission statement and really take the time to figure it out, only to forget about it as life and business gets in the way. Others just do a half-effort one and never really think about. Another group writes it on their wall, their website and everywhere, but the pro...
Jul 25, 2019•8 min•Season 1Ep. 45
We are back on the normal format of the podcast after taking some time last week to share my own personal story and happy to be back at it. As Soft Tissue Specialists we are the best at what we do, we provide the most value to our patients and give by far the most effective functional treatments out there. We deliver amazing results and really make a huge impact in altering the course of people's injuries, yet we are in a constant battle of patient's not finishing out care or washing out too ear...
Jul 23, 2019•11 min•Season 1Ep. 44
We shifted back to where we left off a few weeks ago where Chris was interviewing me directly and had a really great conversation, there was even a bonus question about how to effectively market and grow you prescience on social media. Here's this weeks questions: When did the shift happen from treating mostly gym-goers, to having a broader patient base? What was the catalyst for that? What sort of message did you use to market yourself to the public in the early stages and has that had to evolv...
Jul 21, 2019•31 min•Season 1Ep. 43
On the last episode I went into a lot of detail and shared my story about the day that I decided to end it all. It really was the darkest and most troubling time ever in my life. I am so grateful that I didn't end up going through with it and that I am a significantly better person today and can share my story with anyone else that struggled like I did. It was A LOT of work, time and dedication to make it out of that horrible time and it wasn't easy. On this episode I share the changes I made, s...
Jul 18, 2019•16 min•Season 1Ep. 42
Well I have been putting off releasing this for quite some time. I recorded it awhile back and was ready to share this story with the world, but then had some doubts and delayed it. After some deeper reflections with my family and myself and a really strong push from Chris from Australia who I coach and mentor I decided to finally get this out there. I warn anyone in advance, there is a lot to this that can be troubling to hear, disturbing and downright my put me in a different perspective for o...
Jul 16, 2019•23 min•Season 1Ep. 41
On today's latest installment of our weekly coaching calls we are continuing back from last time where we flipped the script and had Chris interview me on the evolution of my own practice and businesses. On the original call I ended up dropping a really big personal secret about my depression and struggles that put me on the brink of wanting to end my own life not too long ago. I had decided to record a podcast about that and did it right after the recording of our last coaching call, but decide...
Jul 14, 2019•36 min•Season 1Ep. 40
This is one of those podcasts that I wish I would have been able to have access to YEARS ago. As Soft Tissue Specialists, we must begin to shift our mindset, especially when it comes to money and the value we provide. We all know we aren't charging enough for the value we are truly providing those that are injured and in pain. We are saving people from a lifetime of pain and frustrations by keeping the injection needles out of their body, not falling to the will of pain pills and keeping off the...
Jul 09, 2019•10 min•Season 1Ep. 39
As stated before these episodes are by far our highest downloaded and listened to podcasts so far. On this week's call, we actually flip the script and Chris interviews Dr. Maggio about the evolution of his own practice Peak Injury Solutions. There was so much good information, sharing of struggles and insights that we hope will help those out there just getting started. We ended up talking A LOT, so part 2 of this podcast will come out next week. Here's the questions: The decision to go solo an...
Jul 07, 2019•34 min•Season 1Ep. 37
I found myself getting a bit emotional when I made this podcast and I am really glad I recorded it because I really think it will help other's out there that are struggling find their way, not having to mess up back and forth over the last 8 years as I did. As soft tissue specialists we give so much to our practices and patients: We give our time, our money, freedom, time with family and in many portions a bit of our own sanity in the strives of becoming better. We travel on the weekends to take...
Jun 27, 2019•10 min•Season 1Ep. 36
I found myself getting a little more fired up than I usually do on this one and it felt good to do so. There is so much wrong information out there and downright dangerous training going on that have little or no respect to the prescience of pathology in the musculoskeletal injury space. As soft tissue specialists we are some of the most guilty ones of these that really want to live in a fantasy world that EVERYTHING is due to soft tissue dysfunction, be it scar tissue or weakness, and we comple...
Jun 25, 2019•9 min•Season 1Ep. 36
These have been by far our most highly downloaded episodes so far and we are so thankful for Chris for allowing us to record these and share them with everyone else. He also comes up with all the weekly questions each week. On today's show we get into the following: When screening a new patient for your clinic, is there anything really specific that you look for which either rules that presentation in or out as being suitable? Is there one thing on either side of the equation that would stand ou...
Jun 23, 2019•32 min•Season 1Ep. 34
I really enjoyed making this podcast, in all honesty I really enjoy making all of these, it has become a great outlet for me to share my ideas, struggles and knowledge to help others out there avoid the mistakes I made in the past. As practitioners we are so damn focused on being the best at our treatment and techniques, but we forget how important great communication truly is. Communication can honestly make or break a practice and many practitioners that struggle with it don't even know until ...
Jun 20, 2019•6 min•Season 1Ep. 33
On today's episode, I go into an idea and topic that was tough to talk about, how I essentially almost ruined and destroyed my very successful practice and it was my own damn fault. Over the years I really busted my ass to become one of the best soft tissue practitioners out there, got up everyday at 230am, read 100s of business and communication books and really built what appeared to be a "successful practice." The problem was all of that information and knowledge I accumulated was only in my ...
Jun 18, 2019•11 min•Season 1Ep. 32
I have been at this whole doctor and soft tissue thing for going on 8 years now. I have made so many mistakes that I wish I could get back and a lot of those mistakes kept people from getting the true care they needed and more than likely put their future health in a bad place. I am still very hard on myself to this day and often think back of the failures I had early on in my career and even later in my career. We all mess this up, some more than others, but we all do it to some level: We tell ...
Jun 13, 2019•8 min•Season 1Ep. 31
I actually got the idea for this podcast from the Clinic Director at our office Peak Injury Solutions, Dr. Dani Hommer. We were coming up with some content ideas and this topic really stuck about how we all are guilty as practitioners of always trying to be on the "cutting edge" of the new treatment methods and modalities. We go and learn this over a weekend seminar and come back and swear by it for about a month, then it goes right back into the tool belt to be used once in a while. What this d...
Jun 11, 2019•8 min•Season 1Ep. 30
