What do you think the most powerful marketing force is? According to David Meerman Scott, it is fandom. Lisa Buyer sat down with bestselling author, speaker, entrepreneur, and advisor, David Meerman Scott. David talks about his new book, Fanocracy , which talks about how to turn fans into customers and customers into fans. This book idea began with his daughter's love for Harry Potter and David’s love for the Grateful Dead. Diving into how fandom effects marketing, the book is especially importa...
Apr 28, 2020•32 min•Season 1Ep. 52
What can we learn from the co-authors of the bestseller book, The Art of Social Media ? The answer is A LOT! And it’s all in this new episode of Social PR Secrets! Lisa Buyer, Guy Kawazaki, and Peg Fitzpatrick sit down to discuss their new book and all the social media tips we can learn from it. Guy is a social media expert (and legend), currently working as the brand Chief Evangelist for Canva. Peg is a social media strategist for big-name brands such as Canva, Google, and Audi. Listen to this ...
Apr 24, 2020•35 min•Season 1Ep. 51
Have you ever wondered what a day in the life of a digital correspondent is like? Now is your chance to find out. Sarah Evans and Lisa Buyer sit down to discuss the social media revolution and what it is like being a digital correspondent in 2014. Sarah Evans is currently the CEO and founder of Sevans Strategy and Sevans Digital PR and tells us about her path to success. Tune in to find out how she got to where she is professionally and dishes out some of her best tools and secrets to success. T...
Apr 21, 2020•19 min•Season 1Ep. 50
Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?” In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a variety of lists devoted to experts ...
Apr 17, 2020•27 min•Season 1Ep. 49
What is happening to PR? Cathy Hackl, a former Hispanic marketing evangelist for Boom Social and founder of Live Video Campus provides insight into a 2017 article about PR’s role in the evolving digital and social media spheres. This previously recorded episode of the Social PR Secrets Podcast introduces Hackl, an expert in both VR and AR, who has been named one of the top 10 Tech Voices on Linkedin in two consecutive years and has authored two books, including The Augmented Workforce: How AI, A...
Apr 14, 2020•28 min•Season 1Ep. 48
Ever been curious about self-publishing? This podcast is for you! Chris O’Byrne tells you all you need to know about self-publishing. Lisa Buyer and Cathy Hackl talk with the founder of JetLaunch , Chris O’Byrne. JetLaunch is a professional book design company and he has even helped Lisa Buyer publish with her book, Social PR Secrets . Chris started JetLaunch over 13 years ago, his experience and knowledge will help you make your way to success. Tune in to this segment to learn about ebooks and ...
Apr 10, 2020•40 min•Season 1Ep. 47
What is the difference between a target market and a persona? Kendall Bird and Katy Katz explain that a target market is a segment while a persona is when you take all of your data and turn it into a person. Lisa Buyer sat down with Kendall Bird and Katy Katz to talk about personas and why they matter. At the time of this interview, Kendall and Katy worked at Collegis Education . Nowadays, Kendall is currently the Social Media Manager at DKY, and Katy is the Director of Account Strategy at Marke...
Apr 07, 2020•19 min•Season 1Ep. 46
What is an advertising evangelist? Take it from someone who knows. Mel Carson, a former advertising evangelist at Microsoft, says “an evangelist is somebody who has a very inherent understanding of their own company and their own company’s products and services, but also a very inherent understanding about what your potential customers need to know.” Simply put, they are the bridge between the company and community. In this “from the vault” episode of the Social PR Secrets Podcast, Lisa Buyer ca...
Apr 03, 2020•31 min•Season 1Ep. 45
What’s the most crucial aspect of making content shareable? According to Krista Neher, it’s that you absolutely have to have good images with every product or post. In this blast from the past episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, international speaker, and entrepreneur Krista Neher to get her advice on how brands should use Instagram and Pinterest. If you want advice on social media marketing, Krista is the woman to go to. She literally wrote the b...
Mar 31, 2020•14 min•Season 1Ep. 44
How can a brand increase their relationships with customers and save time? According to Virginia Nussey the answer in today’s world is using chatbots. In this episode of the Social PR Secrets Podcast, director of marketing at MobileMonkey Virginia Nussey speaks with host Lisa Buyer about the positives associated with this program and the use of chatbots. What is a chatbot? Chatbots are programs that speak to a user in a chat application. They can be programmed to respond to frequently asked ques...
Mar 27, 2020•24 min•Season 1Ep. 43
What’s the purpose of Twitter if not to get news updates? For Madalyn Sklar, Twitter is all about creating connections with people in real-time. During this episode of the Social PR Secrets Podcast, Lisa Buyer spoke with Twitter expert and influencer Madalyn Sklar to get her advice on the uses and benefits of a platform like Twitter for a brand or personal account. If anyone can share the pros to Twitter it’s Madalyn. The social expert has worked in digital marketing for 22 years and social medi...
Mar 24, 2020•39 min•Season 1Ep. 42
Today’s society endures unexplainable and chaotic incidents more often than ever. What’s a brand’s social media page supposed to look like in a time of crisis? Merry Morud and Kevin Watterson give their tips for planning and executing social media during a crisis. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Aimclear senior creative strategist Merry Morud and social director Kevin Watterson on their advice for managing a brand’s social media during a crisis. Worki...
Mar 20, 2020•23 min•Season 1Ep. 41
What can you do with a dollar a day? Tune in to hear about Dennis Yu’s strategy for successful social media advertising and why spending a dollar a day might be in your best interest. Lisa Buyer sits down with the CEO of Blitzmetrics , Dennis Yu. In this episode, Dennis shares his social advertising tips and tricks, such as the dollar a day strategy and one-minute video technique. Become a Facebook ad expert by tuning in and mastering Dennis’s advice. Facebook is the most sophisticated advertisi...
Mar 17, 2020•54 min•Season 1Ep. 40
How do you clear your mind after a long hard work week? Annie and Paige suggest using yoga and meditation to clear your mind and boost productivity. Lisa Buyer and co-host Cathy Hackl sat down with yoga experts Annie Au and Paige Held to talk about staying sane with yoga and how it relates to social media and business. Annie is the founder and a trainer at Annie Au Yoga . Paige is a mom, as well as the founder and owner of Yoga Joint , which has multiple yoga studios in South Florida. In this ep...
Mar 13, 2020•38 min•Season 1Ep. 39
Why is it important to be choosy about brand affiliations as a blogger? The woman behind popular family lifestyle blog Thrill of the Chases , Alice Chase puts it simply, “You can't ever buy back your character.” In this 2017 episode of the Social PR Secrets Podcast, Chase sits down with Lisa Buyer and VR/AR expert Cathy Hackl to discuss how she went from working in the corporate sphere to working as a full-time blogger. In addition to her long hours spent blogging, the mother of three also works...
Mar 10, 2020•36 min•Season 1Ep. 38
Why is it important for PR professionals to have access to all their clients’ online data? According to Adam Singer, without analytics, you can’t know what’s working, how to improve or report your success! In this episode of the Social PR Secrets Podcast, Lisa Buyer chats with social media marketing and data savant Adam Singer to get his advice on analytics. If you’re going to take analytics advice from anyone, Adam would be at the top of the list. Adam started using data in internet marketing i...
Mar 06, 2020•23 min•Season 1Ep. 37
In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with futurist, speaker and author Cathy Hackl to get her advice on live streaming. Cathy has been live streaming since its inception: If anyone was an expert on the topic in 2016, it was her. In this episode from the vault, Cathy and Lisa talk about why it's crucial for social media managers to experiment with video, the evolution of live streaming and the first Periscope community summit. Then, Cathy reveals her tricks of th...
Mar 03, 2020•14 min•Season 1Ep. 36
Do you want to thrive in the social media world? Tune in to learn Aliza Licht’s expert advice on how to be a social media rockstar. Lisa Buyer sat down with girlboss Aliza Licht on all things PR and social media. During the time of this interview, Aliza was working with Alice + Olivia and shared her secret tips and tricks for successful business branding. Currently, she is an author, creative brand marketer, digital strategist, and founder and president of Leave Your Mark LLC . Aliza Licht was a...
Feb 25, 2020•28 min•Season 1Ep. 35
How does a brand consistently engage with current and potential customers? For Jen Lopez community management is the answer to securing an online audience. On this episode of the Social PR Secrets Podcast, Liza Buyer spoke with friend and former director of community at Moz Jen Lopez about proper social media etiquette and how to handle different situations online while remaining positive and keeping a positive image. Lopez’s Linkedin includes very positive reviews of her work ethic highlighting...
Feb 21, 2020•37 min•Season 1Ep. 34
Why is it crucial for your paid and organic content to be tied together? According to Alex Houg, if you amplify your content to the right audience, it will lead to even more organic reach and engagement. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with digital marketing experts Alex Houg and Dennis Yu to get their advice on Facebook marketing. These guys know what they’re talking about. Dennis started Facebook marketing as soon as it became an option in 2007, while Ale...
Feb 18, 2020•14 min•Season 1Ep. 33
What’s the most important thing to remember in managing a social media community? Nicole Miller says it all comes back to being able to listen to your audience and giving them what they need. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with engagement expert Nicole Miller to get her advice for community management. If you want to know how to best engage with your audience, Nicole is the guide you need. Nicole is the Community Champion and Team Engagement Manager at Buf...
Feb 14, 2020•15 min•Season 1Ep. 32
Are you getting the most out of Pinterest for public relations? In this episode, find out how to optimize your Pinterest page, organizational skills, and much more. Lisa Buyer and Cathy Hackl talk with Pinterest powerhouse, Kim Vij. Kim Vij is a Pinterest consultant, blogger, freelance writer, speaker, and educator who shares all of her secret hacks to success for Pinterest and PR. Kim Vij discusses how exactly you can optimize your Pinterest and different tools you can use. Pinterest doesn’t ju...
Feb 11, 2020•41 min•Season 1Ep. 31
Isn’t LinkedIn just a platform to share your resume and meet employers? Jabez Lebret says no and shares all the potential for a brand to share information on the social platform. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with agency owner and author Jabez Lebret gets down to business discussing the real potential uses of LinkedIn for a brand. For his own agency, Get Noticed Get Found, Lebret uses LinkedIn as a tool to share more information with consumers. Lebret had...
Feb 07, 2020•27 min•Season 1Ep. 30
If you’re going to run social media for a brand, what’s the most critical thing for you to know? According to Melissa Fach, it’s absolutely essential to find out the brand’s core values first! In this blast from the past episode of the Social PR Secrets Podcast, Lisa Buyer sits down with social media expert Melissa Fach to get her advice on how to navigate public interaction as the face of a company via social platforms. If you’re looking to improve a brand’s image, or simply avoid tanking it, M...
Feb 04, 2020•21 min•Season 1Ep. 29
How can social media managers inject their ideas into a breaking news story and generate media coverage? What should you and shouldn’t you do when newsjacking? In this episode of Social PR Secrets, Lisa Buyer finds out all there is more to know about newsjacking from the man who coined the term, David Meerman Scott. David is a keynote speaker and bestselling author of Newsjacking and a dozen more books of which he has sold over a million copies. In this episode, David shares all the do’s and don...
Jan 31, 2020•26 min•Season 1Ep. 28
How should brands decide which social platforms to invest in? Nick Cicero says pay attention to new spaces, but spend the bulk of your time and energy on the platform that yields the best and most reactions for you . In this episode from the vault, Lisa Buyer chats with entrepreneur and social media guru Nick Cicero to get his advice for how brands should use Snapchat and how brands decide when to enter new emerging platforms. If you’re looking for someone to tell you how to make social media wo...
Jan 28, 2020•14 min•Season 1Ep. 27
How can we integrate and best use mobile with social media? CEO and founder of MobileMoxie and author of Mobile Marketing: Finding Your Customers No Matter Where They Are , Cindy Krum says “Making an experience that works across all these devices seamlessly and beautifully is obviously the top goal.” In this throwback episode of the Social PR Secrets Podcast originally recorded in 2014, Krum joins Lisa Buyer for a one-on-one chat about the dos and don’ts of working with social media as tech and ...
Jan 24, 2020•18 min•Season 1Ep. 26
During this interview, Lisa Buyer sat down with Mindy Weinstein (SEO manager and trainer), Virginia Nussey (content and media manager), and Kristi Kellogg (a content writer) when they worked together as part of the Bruce Clay content team. Bruce Clay, Inc. is a global digital marketing agency and a leading provider of search engine optimization services, consulting, and training. During this segment, we get to hear all about SEO and SMO from three experts. Search engine optimization is important...
Jan 21, 2020•22 min•Season 1Ep. 25
How does a business use a social platform like Snapchat to reach an audience? Collin Austin says success lies in connection. When Social PR Secrets Podcast host Lisa Buyer spoke with New Scooters For Less owner Collin Austin, he discussed how using Snapchat allows him to connect with customers and build a stronger relationship. It’s easy to think social media is simply posting the latest discount or sale for your business, but Austin advises business owners to post a mix of personal and business...
Jan 17, 2020•22 min•Season 1Ep. 24
Do you know what drives people to share content? Joe Puglisi says it comes down to identity, emotion, and information. Find out more from the former director of creative strategy at Buzzfeed, from an interview dug up from 2015. Joe Puglisi gives in-depth examples of why people are inspired to share certain content, and how to produce it. Some people go viral by chance, but take control of these strategies. Buzzfeed makes creating viral content seem easy, however, we all know that isn’t necessari...
Jan 14, 2020•25 min•Season 1Ep. 23
