How can brands find ambassadors? What are micro-influencers? In this episode of Social PR Secrets, host Lisa Buyer sits down with social media strategist Peg Fitzpatrick to discuss everything social media. Peg is the co-author of The Art of Social Media and has been a social media strategist for big-name brands such as Canva, Google, and Audi. In this episode, Lisa and Peg discuss the up and coming social media trends and the importance of influencers. Peg also gives tips on how to break through...
Jan 10, 2020•29 min•Season 1Ep. 22
Do you own your name? In this segment, Mel Carson shares his input on owning your name online and how to do this. Lisa Buyer sat down with the founder and CEO of Delightful Communications , and author, Mel Carson, to talk about all things personal branding. We live in a society where it isn’t just about branding your business anymore, but yourself as well. How exactly do you accomplish this? Mel Carson gives his tips and tricks on how to brand yourself on social networks, and what steps you can ...
Jan 07, 2020•36 min•Season 1Ep. 21
How much do you know about business coaches and what they do? According to Charlie Gilkey, they help you perform at your best and help you live a better life. In this segment, Lisa Buyer, and guest host Cathy Hackl, sat down with Charlie Gilkey. Charlie refers to himself as a combination of a military logistics officer, philosopher, and business strategist all in one. Not only is he the founder of Productive Flourishing , but also Lisa’s business coach. Charlie, Cathy, and Lisa talk about how to...
Jan 03, 2020•41 min•Season 1Ep. 20
How can brands get media publicity from Instagram? In this episode of Social PR Secrets, Lisa Buyer interviews PR and Social Media expert Sarah Evans, who shares her tips on how brands can best utilize Instagram’s features. Sarah is a social correspondent, live web show host, and owner of Sevans Strategy a new media consultancy. In this episode, Sarah and Lisa discuss the importance of editorial calendars and how to build your Instagram profile for better contact efficiency. Sarah also gives tip...
Dec 31, 2019•19 min•Season 1Ep. 19
How can brands best use Snapchat to connect with their audience? Nick Cicero believes that brands sharing content that “bring their different points of view into one particular channel” will have the greatest impact on the platform. In this 2016 episode from the archives of the Social PR Secrets Podcast, Lisa Buyer is joined by Nick Cicero to discuss the migration of brands onto the Snapchat platform. Cicero, the (former) CEO and Founder of Delmondo (which has since been acquired by Conviva), is...
Dec 27, 2019•13 min•Season 1Ep. 18
Have you ever used a Snapchat filter? If so, you were using augmented reality right from your mobile phone. Lisa Buyer talks with author, futurist, speaker, and business strategist Cathy Hackl on all things virtual reality and augmented reality and how it affects communication and businesses. Cathy explains how media is expanding beyond 2D flat content and emerging into 3D, holographic, and augmented content. In this segment, learn all about how far technology has come and where it is going when...
Dec 24, 2019•31 min•Season 1Ep. 17
How can social media managers make the most out of Google Analytics? To answer this crucial question, Lisa Buyer went to former Google Analytics Advocate and overall data guru, Adam Singer. After his seven years at Google, Adam went on to lead marketing teams at a number of firms. Adam is now the Chief Marketing Officer of a $1B equity fund. From ROI solutions to strategizing your PR plan using data, this episode of Social PR Secrets covers everything you’ve always wanted to know about analytics...
Dec 20, 2019•25 min•Season 1Ep. 16
What is the big deal with visuals? According to Matt Siltala, as humans, we are visual people, we get distracted so easily and visuals are much easier to consume. Lisa Buyer sat down with guest Matt Siltala to talk about all things visual. We find out why visuals are so valuable and why you need to have a purpose and strategy behind your posts. In this episode, the interesting topic comes up on how to use Pinterest to benefit your business. Are you an avid Pinterest user? Find out the tips and t...
Dec 17, 2019•24 min•Season 1Ep. 15
How much do you know about the importance of visual storytelling? Visual storytelling is so important that, in fact, we decided to pull out this interview from 2015 with the Wall Street Journal best-selling author, Ekaterina Walter. Visuals have only gotten more critical, five years later. Tune in to this episode to learn about the do’s and don'ts of visual storytelling and how it can affect your brand. Understand more about the companies who have mastered the art of visual storytelling and why ...
Dec 13, 2019•27 min•Season 1Ep. 14
In this episode, Lisa Buyer sat down with a keynote speaker and best-selling author, David Meerman Scott. Diving into a discussion about his book, The New Rules of Sales and Service . In this 2014 interview, David talks about the coming together of sales, customer service, and social media. This interview took place in the middle of what David calls, the 25-year social media revolution. Where are we now? Today, it seems as if social media and sales seamlessly go hand and hand considering how tim...
Dec 10, 2019•7 min•Season 1Ep. 13
Are you using the wrong types of visuals in your posts? Krista Neher explains why stock photos are a tool of the past. In this episode, Lisa interviews CEO of Boot Camp Digital and bestselling author of four books, Krista Neher. Lisa and Krista discuss why visuals are important in the social media world, but it isn’t as simple as putting just any photo or video with your post. Krista Neher emphasizes the importance of having a pinnable picture and explains what exactly this means. We pulled this...
Dec 06, 2019•10 min•Season 1Ep. 12
Ever wonder what a day in the life at Buzzfeed is like? We pulled out this interview with former Buzzfeed employee, Joe Puglisi, from 2015. Now working for Rebel Ventures, Joe was part of the well-known Buzzfeed community for many years with a vast knowledge of the social media revolution. Buzzfeed was created before social media was prevalent or used by a large number of people. Tune in to find out more of why Buzzfeed started, and learn about the beginning of the social media revolution. Joe P...
Dec 03, 2019•15 min•Season 1Ep. 11
Why is content king? Andy Crestodina says content is ground zero of all social media activity, and if you want your content seen, never post without an image. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with entrepreneur, author and acclaimed speaker Andy Crestodina to get his advice for creating social media content. If you’re looking for guidance on how to optimize your content or marketing skills, Andy is the person to turn to. Andy is the co-founder of Orbit Media,...
Nov 29, 2019•19 min•Season 1Ep. 10
What do you think are the top three social media strategies? According to Neal Schaffer, visuals, ownership, and process are key to being successful. Lisa sat down with Neal Schaffer to discuss maximizing your social media in this 2015 interview. As a successful author, speaker, and consultant, Neal Schaffer gives valuable advice and shares his own experiences and examples. In this episode, Neal touches on important topics such as having a social media strategy, transparency being key, and being...
Nov 26, 2019•27 min•Season 1Ep. 9
How much do you understand about influencer marketing? Influencer marketing is all the rave in 2020, even though this interview is a blast from the past, it is still, if not more relevant today. Danielle Wiley is the founder and CEO of Sway Group and has nearly 25 years of industry experience. Danielle shares all of her valuable knowledge of successful and effective influencer marketing. In this episode, hear about how influencer marketing benefits a brand and how to make it effective. How much ...
Nov 22, 2019•17 min•Season 1Ep. 8
Are you putting your best foot forward on your LinkedIn profile? Jason Miller says you should pay attention to seven tricks to optimize your profile. Jason Miller, a former LinkedIn employee, was in charge of content strategy when this interview took place in 2015. He is now in charge of brand building with Microsoft advertising. In this episode, Lisa and Jason discuss how to have success with LinkedIn and how to make the most out of the platform. This 2015 interview gives you tips from a Linked...
Nov 19, 2019•25 min•Season 1Ep. 7
What was one of the top Facebook business trends? Is it still relevant today? According to Andrea Vahl at the time of this interview, an important trend popping up were videos to connect with their Facebook audience. Lisa Buyer sat down with speaker, author, and consultant, Andrea Vahl to learn all about getting the most out of your Facebook profile. Andrea Vahl is a rockstar in this industry and started her own business in 2009. Lisa and Andrea talk about some of the dos and don’ts to being suc...
Nov 15, 2019•21 min•Season 1Ep. 6
How can you generate customer loyalty? One of Peter Shankman’s hacks for creating your own zombie loyalists is disguising self-promotion as help! In the this episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, public relations maverick, and entrepreneurial rockstar Peter Shankman to get his advice for producing loyal customers. This episode from the vault was recorded just after the release of Peter’s customer service bible “Zombie Loyalists: Using Great Service ...
Nov 12, 2019•12 min•Season 1Ep. 5
What platforms do you think are most helpful for a business? In this Social PR Secrets podcast, we dug through the archives to find this valuable interview with Kim Garst on Facebook and Business. Kim has owned an online business for over 20 years, making her knowledge in this industry worth listening to. Back when this interview took place in 2016, Kim discussed how Facebook benefits all businesses, which is still relevant today. In this episode, Kim shares her tips and tricks on how to get the...
Nov 08, 2019•27 min•Season 1Ep. 4
What do you know about agencies and successful social media strategies? We pulled out one of our favorites (yet relevant) interviews from 2016 to share step by step real-life examples and tips. Sarah Collins has worked in agencies her whole professional life, starting with The Buyer Group, learning the ins and outs of social media from a senior digital strategist. Fast-forwarding to the present day, Sarah is now back at The Buyer Group. Check out articles linked below to learn more about where S...
Nov 05, 2019•22 min•Season 1Ep. 3
How can live videos best help the PR strategy of any brand? What’s the equipment needed for successful streams? In the second episode of Social PR Secrets, Lisa Buyer sits down with live video expert Cathy Hackl to get the answers to all the live video questions you’ve asked yourself! Cathy is a self-described futurist, speaker , and author . A globally recognized augmented reality, virtual reality, and spatial computing thought leader, Cathy used to work as a communicator at media companies suc...
Nov 01, 2019•17 min•Season 1Ep. 2
What’s the most important social media marketing tip? According to Guy Kawasaki, it’s that you should never make a post without including a photo or video! In the first episode of the Social PR Secrets Podcast, Lisa Buyer sits down with best selling author and icon Guy Kawasaki to get his advice for creating social media content. Let’s just say if you are going to take social media advice from anyone, Guy would be at the top of the list. Guy is a social media expert, currently working as the bra...
Oct 29, 2019•Season 1Ep. 1
