Ian Cleary on Content Strategy
Episode description
In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a variety of lists devoted to experts in global content marketing.
This episode tracks Cleary’s tips for finding the right platform for your message, using digital tools to stay competitive in a saturated market, advice on connecting with journalists and others in the field, as well as using social media to bring visibility to branding. Want to know why Cleary suggests a minimum of 1000 words per blog post? Here’s a hint: It's all in the details.
“Everybody’s online searching… as a business, for example, how could you not be involved?”.” -Ian Cleary
Some topics discussed in this episode include:
- Blogging
- Using the right platform for your message
- Testing shareability across systems
- The blog as the nucleus of social media content
- Blogging tools
- Group posts
- Tips on making blog sharing user friendly
- Social media management tools
- Twitter chat
- Denis Yu
Contact Ian Cleary:
- Razor Social
- Cleary’s Facebook
- Cleary’s Twitter
- Cleary’s LinkedIn
More from Cleary:
References and links mentioned:
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!