Are you an entrepreneur looking to make smart money moves? Or at a stage in your personal life ready to take control of creating wealth? In our latest episode, we delve into the world of Financial Literacy for business and persona. Join the conversation with the Modern Savvy CPA Sherron and host Lisa Buyer as we uncover valuable money-making insights. Grab a FREE copy of Lisa Buyer's Book Here The Instagram Conundrum Is Instagram the Right Place for Financial Advice? We address the burning quest...
Oct 22, 2023•45 min•Season 3Ep. 5
Ready to go behind the scenes of hosting a podcast? In this episode of The Social PR Secrets Podcast, host Lisa Buyer welcomes her friend Hustle and Flowchart host Joe Fier as a guest. They discuss their experiences with podcasting and how it intersects with PR and marketing. Joe shares insights about his podcast, Hustle and Flowchart, and how it has evolved. Grab a FREE copy of Lisa Buyer's Book Here They also explore the importance of networking, the role of technology in podcasting, and their...
Oct 16, 2023•26 min•Season 3Ep. 4
In this episode of the Lisa Buyer Social PR Secrets podcast, your host, Lisa Buyer, is joined by special guest Navah Berg to discuss the topic of personal growth and striving to be better than you used to be. Grab a FREE copy of Lisa Buyer's Book Here Together, they dive into embracing imperfections and focusing on becoming your best, true self. Lisa and Navah highlight the idea of continuous improvement and learning from past experiences. They emphasize that nobody is perfect, but we can all st...
Oct 08, 2023•34 min•Season 3Ep. 3
Welcome to another episode of Social PR Secrets with your host, Lisa Buyer. In this episode, Lisa explores the power of detaching from negative energy and attaching to positive energy in our personal and professional lives. Whether you're an entrepreneur, a social media professional, or simply managing your own social media, the struggle to let go of negative energy is real. 1. Have you ever struggled with detaching from negative energy and attaching to positive energy? How did you handle it? 2....
Oct 02, 2023•14 min•Season 3Ep. 2
In this comeback episode of "Social PR Secrets," Lisa Buyer returns from a year-long hiatus to share her journey, insights, and the transformative landscape of public relations. From the evolution of PR and marketing to the power of podcasting, Lisa delves deep into the strategies, challenges, and opportunities that shape the industry today. Whether you're a seasoned PR professional or just dipping your toes into the world of digital communication, this episode promises a wealth of knowledge. Ge...
Sep 24, 2023•18 min•Season 3Ep. 1
Creating space for creativity is a superpower. For business, relationships, work, children, sleep, health and even decision-making. Did you know there is a relationship between successful outcomes when your creativity is tapped into on a daily basis? In this episode Lisa Buyer talks about Why I’m taking a hiatus from podcast recordings The successful outcome of the Female Disruptors Virtual Summit More on journals and writing sh*t down- work flow success and especially relationship journals, cel...
Feb 03, 2022•17 min•Season 2Ep. 167
Do you want to increase your chances of meeting your goals by 42%? Write it down! What does your 2022 plan look like? Do you even have a written plan? Whether you are a personal or business brand, we all need a plan. This ‘plan’ is specifically designed for not just the year - it is your plan for each month, week, day, and hour. It needs to be in writing. A plan is on a real piece of paper, using a pen or pencil, one that you love. The paper is part of a notebook you open up each day and write i...
Jan 06, 2022•17 min•Season 2Ep. 166
How do we sum up 2021? Well as I recorded this episode I am quarantined with my husband and daughter in Jupiter, Fl - things did not quite turn out like we thought this week - just like 2021. In survival mode, raw and a little shaken and stirred. All ready to move forward - then sideways, then backward, we had blinders on (at least some of), then we had our head in the sand (or some of us), then we wanted to rip our masks off (most of us), we wanted to travel (I think all of us), to hug, and the...
Dec 28, 2021•1 hr 31 min•Season 2Ep. 165
Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022. Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds. Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR. The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series ...
Dec 22, 2021•49 min•Season 2Ep. 164
Hop on the PR 3.0 bandwagon! In this solo episode of Social PR Secrets, Lisa dives into her 21 favorite things of December from Web 3.0, NFTs, Crypto Coins, Designs by Lisa, to Female Disruptor Summit News, and more. Lisa’s Favorite Female Focused NFT’s: World of Women. A collection of unique, cool, and diverse women , ready to leave a mark in the NFT space! Desperate Ape Wives. The Desperate Housewives”, DAW is a collection of 10,000 Desperate ApeWives NFTs. With signature red lips, each Ape Wi...
Dec 15, 2021•17 min•Season 2Ep. 163
PR 3.0? Clubhouse and Creator Coins? Today Gary Henderson and Lisa Buyer are discussing Coin Base Ventures, Gary Club, Gary Coins, the Future of Public Relations, NFTS, Blockchains, Discord, and More! In this episode, Gary Henderson talks about Just released! The Clubhous e Creator Book: Growing an audience, building a relationship, and monetizing that audience. How he discovered Clubhouse less than a year ago and its impact Discord Do’s and Don’ts Gary’s Marketing Conference and his Creative Mo...
Dec 07, 2021•56 min•Season 2Ep. 162
Live From NFT BZL it’s Cathy Hackl. Godmother of the Metaverse. Today Cathy Hackl and Lisa Buyer are bridging public relations, web 3.0, NFTs and the Metaverse in a conversation all brands need to have with themselves. If i had to sum up the future of PR and earned media it would be community, creativity, collaboration and dare to be vulnerable. In this episode Cathy Hackl talks about The first Metaverse agency of record- Cathy Hackl closed the deal - learn what that means Creating a Metaverse s...
Nov 30, 2021•19 min•Season 2Ep. 161
In this special episode, Lisa makes a big reveal of the Female Disruptors Virtual Summit - how it came about, the current status, what to expect, and some big surprises. Lisa dreamt up the name “Female Disruptors” while amidst a yoga session. Instantly she had to see if the domain name was available for purchase. She fled her yoga class and actually purchased the domain name in the parking lot in front of her yoga studio... The rest is history! Female Disruptors is a passion project that Lisa st...
Nov 24, 2021•22 min•Season 2Ep. 160
Breaking news today: Public relations reporting just got a makeover thanks to CoverageBook. Originally launched in 2014, the latest update gives public relations measurement and reporting simple yet supersonic powers and metrics to prove value and ROI. PR reporting like it’s 1999? Proving the public relations ROI has always been a challenge, until now. Say hello to CoverageBook 2 and goodbye to wasting time and energy with boring power points, reporting with manual screenshotting, and creating e...
Nov 16, 2021•30 min•Season 2Ep. 159
Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots. If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable) difference. In this episo...
Nov 09, 2021•16 min•Season 2Ep. 158
Everything is so Meta! In case you missed it Facebook is now Meta, and that’s so meta. What does it mean to say meta? Meta is a prefix — a word put before another — that means after or beyond, to operate at a higher level, or change. Last night in Facebook Horizon World , I was hanging out, checking out the plaza, taking selfies, wondering who I could get to help me build my first world, and trying out the emoticons. It was kind of cool, surreal, and still very clunky and not perfect. But anothe...
Nov 02, 2021•19 min•Season 2Ep. 157
“You’ve been coaching other people; why don't you go get a coach.” Ultimately were the words that led Steve Feld to his own business success. In this episode, Biz Coach, Steve Feld discusses the importance of hiring a business coach for your business, brand, or personal life and helps us recognize the common mistakes that small business owners make. About Steve Feld Steve is a Certified Business Coach, Speaker, award-winning Business Management Executive, and Author. Steve has dealt with over 30...
Oct 26, 2021•26 min•Season 2Ep. 156
In this episode Lisa Buyer shares her top Social PR Secrets, New Metaverse Tools, Digital Detox Secrets for Energy and Women and Events to Thrive and Grow! Public Relations Secret #1: The Metaverse and Augmented Reality. What businesses really need are high quality photos. Fortunately there is an app called “AI Let's Enhance” which can turn your low quality photos into high-res images to be used across all social media platforms or for your website. Lisa’s Favorite Things on the Metaverse: AI fo...
Oct 19, 2021•14 min•Season 2Ep. 155
Little did Pascale Dube’s know destructive experience from childhood would lead her to an enlightened awakening, tapping into her superpowers. Unyielding parents. Her sister’s cancer diagnosis. A narcissistic boss. This triple threat of hardships, and a culmination of learned lessons, compelled Communications Specialist Pascale Dube to shift her business model and career. Instead of hosting corporate training programs and executive “therapy,” she now coaches communication skills to parents with ...
Oct 12, 2021•22 min•Season 2Ep. 154
More and More women are burning out of work. Men do your part. Things that should be getting under control are getting worse. The annual Women in the Workplace report from McKinsey and Company found that the gap between women and men who say they are burned out has nearly doubled in the last year. 42% of women and 35% of men reported feeling burned out often, or almost always in 2021 compared to 32% of women and 28% of men. Lisa Buyer can relate to this as she reached a point of burnout earlier ...
Oct 05, 2021•27 min•Season 2Ep. 153
Taylor Swift is the key to phenomenal copywriting! Is she the only one? No chance! Is she your specific brand voice? Maybe. Maybe not. From Alicia Keys and Lady Gaga to Aretha Franklin and Beyonce, there are a ton of Grammy award-winning superstars that can help YOU compose a melody that is true to your voice and personal brand! Ashleigh Rennie, expert copywriter, brand voice specialist, and founder of The Story Team created a phenomenal quiz that offers insight into your brand voice. ‘Which Gra...
Sep 28, 2021•38 min•Season 2Ep. 152
Should online courses be part of your business model? Next project? Or even a side hustle? Did you know that more than 75 percent of ALL classes and courses will be online by the end of 2022? Here’s your opportunity to use your skills, expertise and passion to create and teach a course of your own. Wine experts, real estate pros, attorneys, teachers, accountants, artists, athletes, entrepreneurs. Who would you like to learn from? And on the flipside, who would like to learn from you? Everyone is...
Sep 21, 2021•40 min•Season 2Ep. 151
Are you too hard on yourself? Do you create debilitating mental habits? Is success linked to happiness? If you said yes to any of these questions, then it’s time to shape pain into power and failure into a fortune. How? By being authentic, tapping into your vulnerabilities, and making big strides with small steps! Professionals are often misguided when it comes to the connection between success and happiness. Gi Gi O’Brien, CEO at Global Intelligence Initiative, author of The Self Quarantine Han...
Sep 14, 2021•23 min•Season 2Ep. 150
Now more than ever, the need to persuade applies to the interviewer just as much as it does to the interviewee. But how do you master the art of persuasion for your business, brand, and personal life? By creating authentic emotion, of course! Emotion is a powerful acceleration of one’s brand. What does this look like? Conversion expert Brandon Smits says you need to cultivate a connection, stay relevant and ask yourself: Is my motive or call to action, reflecting myself or my prospective client?...
Sep 07, 2021•24 min•Season 2Ep. 149
In this episode Brandon Smits dives into the do’s and don’ts of persuasion, shares tips on conversion, and lays out the best action plan when it comes to connecting with potential clients. He answers the questions, “Do we have the right message at the right stage?” “And how to tell if we do or don’t?” Brandon’s career started in marketing 10 years ago in SEO , and over time he got closer and closer to optimizing conversion from paid and organic traffic. Brandon soon climbed the marketing ladder ...
Aug 31, 2021•28 min•Season 2Ep. 148
Is social media trashing your brain? Jessica Silverman asks: How much time do you spend on social media? Fifteen-minute scrolls every couple of hours may not seem drastic, but those small intervals can add up quickly. Social media is addictive. We experience fleeting moments of joy, twitching withdrawals, and then endure the vicious cycle again and again until eventually we are left feeling insecure, anxious, and depressed. Digital is an interruption of energy and an invasive creation of space t...
Aug 24, 2021•45 min•Season 2Ep. 147
Pubcon Florida took a bit of patience and persistence to be one of the first in-person marketing conferences in 2021. While the pandemic kept us home, Pubcon showed us how digital marketing, brands, and audiences have changed. Digital marketing does not occur in a vacuum. It is a web of constantly evolving components, assets, and influences. For marketers, learning is at the forefront of every role and class is always in session. So it’s a good thing we have Pubcon, a digital marketing conferenc...
Aug 17, 2021•31 min•Season 2Ep. 146
Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy. LinkedIn can be like speed dating for entrepreneurs, where individuals and businesses alike hope to find a requited LinkedIn “love” connection! Or it can be a forum where health professional relationships are cultivated and nurtured. In this new episode of Lisa Buyer’s Social PR Secr...
Aug 10, 2021•40 min•Season 2Ep. 145
Bruce Clay asks...Does your SEO team even know what they are doing? Are they optimizing your website with Google’s current best practices? Did you know there is no such thing as being Google certified for SEO? Bruce Clay coined the term SEO in 1996, two years before Google even existed. So, if you’re looking to give your website a competitive edge, why not learn from the Father of SEO himself? Some requirements needed to even be considered an SEO expert working at Bruce Clay, Inc. include 10+ ye...
Aug 03, 2021•48 min•Season 2Ep. 144
Jeff Hahn says your crisis communication plan can be the size of a credit card. What? The biggest mistakes and errors happen in the time wasted in figuring out who does what. No crisis plan? That is your plan. Crisis management is a frequent marker on the agenda for Jeff Hahn who has spent 30 years as a Public Relations and Crisis Communications Expert. When a brand’s reputation is at risk, Jeff educates PR reps, marketers, and CEOs on how to successfully navigate any bad news break. In this new...
Jul 27, 2021•43 min•Season 2Ep. 143
