Yoga. Therapy. Wine. Nothing seemed to help Lisa help regain power over her business and personal life. She knew that hitting the digital detox reset button was long overdue. But how and where to even begin? Here’s step #1: Admit that you are part of the problem and open to change. In this special solo episode of the Social PR Secrets podcast, Lisa Buyer opens up about her struggles with entrepreneurial burnout, where she sought relief, and how she shifted The Buyer Group Public Relations Agency...
Jul 20, 2021•32 min•Ep. 142
In Lisa Buyer’s newest episode of the Social PR Podcast, vitality coach and founder of Yoga at My Desk, Megan Nolan, shares the power of Facebook Groups, inspiring messages to her community and motivational offerings, Megan Nolan urges all to add this powerful action to the top of their mile-long checklist: MOVE! Applying warrior poses, breathing exercises and stretches into your daily work routine will not only improve your health but also elevate your business. The Secret Ingredient to Helping...
Jul 13, 2021•41 min•Season 2Ep. 141
SEO is not optional. It is a never-ending, crucial investment. SEO stands for Search Engine Optimization. Without it, you are likely to lose a drastic percentage of earned media and organic traffic. Not sure where, when and how to prioritize SEO? Expert Joe Laratro is here to help! In this new episode of the Social PR Podcast, host Lisa Buyer invites the founder of Tandem Interactive and author of the SEO Diet, Joe Laratro, to discuss how to avoid make-or-break your brand’s website redesign mist...
Jul 07, 2021•39 min•Season 2Ep. 140
If creativity is the new productivity , how do you find space to tap into your brain’s superpowers? Just ask Heath Armstrong how he learned the powers of a digital detox to help himself and others tap into our inner artist. After waking up face down in his garage with a bloody nose and to the nearby smell of his car engine running, Heath adopted a more natural lifestyle that soon evolved into an entrepreneurial breakthrough. In this new episode of the Social PR Podcast, Heath Armstrong, founder ...
Jun 30, 2021•46 min•Season 2Ep. 139
Are you worthy to be interviewed by the media? Positive vibes, authentic energy and a creative spirit can make it or break it in the business world. Just ask Whitney Freya, she wrote the book (or three) on it. Her latest book, 30 Days to Unstoppable is a countdown to manifesting creativity, positive energy and attracting the right audience. Are you good enough, certified enough, smart enough, worthy enough? It’s all about authenticity and escaping the voice of our ego. “At the heart of any true ...
Jun 22, 2021•42 min•Season 2Ep. 138
When you hear the words press release , what’s the first thing that comes to mind? Brief article? New sponsorship? Company advertising? While these are all fair ideas, they hardly scratch the surface. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with expert press release distributor and strategist, Mickie Kennedy, where he reveals how just one article can generate massive traffic and booming sales for your business. The Idea Mickie founded eReleases 22 years ago with t...
Jun 15, 2021•29 min•Season 2Ep. 137
Empowered Women, Empower Women: Building Relationships with Cordelia Henry. In this new episode of the Social PR Podcast, host Lisa Buyer chats with fellow Gemini and female disruptor, Cordelia Henry. As the founder of Pearlescence, a community dedicated to empowering women, she believes that all women have the power to reach their desired potential once they realize that they deserve and can achieve that success. Tapping into Your Female Intuition Cordelia says that every woman is born with the...
Jun 08, 2021•14 min•Season 2Ep. 136
Creative technologies, such as virtual reality, have the incredible potential of building community. But how does it work exactly? And what can technology bring to the table that other mediums cannot? In this new episode of the Social PR Secrets Podcast, host Lisa Buyer talks to Paige Dansinger about her virtual museums and efforts to bring communities together through art and technology. They also explore how PR can disseminate these efforts into the world. From games to virtual museums Paige s...
Jun 01, 2021•53 min•Season 2Ep. 135
Starting your own venture can be a scary process. When you have no budget, no connections, no employees, how do you get from an idea to a company that brings in this revenue? And how can PR, SEO, and social media help you along the way? In this new episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Bryan Clayton, co-founder, and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Also called the “Uber of lawn care,” Greenpal w...
May 25, 2021•32 min•Season 2Ep. 134
You write down your goals and instantly expect to achieve them. But how do you get started, especially during a pandemic? Self-made entrepreneur Jayson Waller shares the raw strategies that he uses to elevate his brands. In this episode of the Social PR Podcast, host Lisa Buyer chats with powerhouse entrepreneur Jayson Waller. From being kicked out of his high school to venturing into fatherhood as a teenager, Jayson has dedicated his career to guiding others to be bold and take control of their...
May 18, 2021•37 min•Season 2Ep. 133
If you’ve ever put on a VR headset, you know how thrilling the experience is. But have you ever considered using the up-and-coming technology for PR and marketing? VR expert Navah Berg shares her tips and ideas for how virtual reality can change the industry. In this new episode of the Social PR Podcast, host Lisa Buyer dives into the possibilities of VR with Navah Berg. Navah is a specialist in both marketing and social PR. She was one of the first women to see the true potential of VR for PR a...
May 11, 2021•47 min•Season 2Ep. 132
It’s no secret that Facebook ads are one of the best ways to promote a business. But with an ever-changing algorithm, it’s easy to feel lost. So what should your strategy be? What are some secret tips that will help you get a better conversion rate? We’re covering it all in this interview with Facebook ads master and former Facebook employee, Adam Risbridger. In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of Facebook ads with Adam Risbridger. A former Face...
May 04, 2021•28 min•Season 2Ep. 131
If you’ve been listening to Social PR Secrets for a while, chances are you’re pretty familiar with SEO. But do you know what offsite SEO is? Do you understand how to optimize your press releases for better SEO results? Are you aware of the best platforms to help you with your SEO efforts? If not, this episode is for you! In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of SEO with Brett Lane. Brett is an SEO consultant who has managed over 1,000 projects and...
Apr 27, 2021•37 min•Season 2Ep. 130
Friendly reminder that “doing your best” doesn’t mean working yourself to the point of mental breakdown. Here are 21 things I’m slightly obsessed with this month.
Apr 20, 2021•13 min•Season 2Ep. 129
A lot of agency owners dream of the day they’ll be able to walk away from the business they’ve started and nurtured over so many years. But how do you get there? What are the mistakes you should avoid on the way? How do you lead a successful agency while avoiding burnout? And if you ever find yourself overwhelmed or depressed because of your work, how do you get out of it? In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks to agency owner and all-around icon Cat Howell. Cat ...
Apr 13, 2021•38 min•Season 2Ep. 178
SMS has a 98% open rate. Yes, you read that right. So why aren’t most brands using it? Well, it’s not that simple. In this episode, the founder of Worth eCommerce, Ryan O’Connor, shares who should be using SMS versus email marketing, how to go about it, and tips to maximize your returns. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talked to Ryan O’Connor for the first-ever SPS episode on SMS marketing! Ryan is the founder of Worth eCommerce, a Portland-based email and SMS m...
Apr 06, 2021•29 min•Season 2Ep. 127
“Email is dead.” “Email is making a comeback.” Chances are, you’ve heard both of these statements in the past few years. The truth is, email has always been a crucial part of any PR and marketing strategy. In this episode, learn all there is to know about using email for your business, agency, or clients from Email Optimization Shop’s Jeanne Jennings. In this episode of the Social PR Secrets Podcast, host Lisa Buyer chats with Jeanne Jennings, CEO of Email Optimization Shop and General Manager o...
Mar 30, 2021•42 min•Season 2Ep. 126
Cannabis, hemp, and CBD are misunderstood by the general public, but not only. Mainstream media lacks knowledge of the industry and perpetuates misinformation. But PR professionals can help. In this episode, Mitchell Colbert breaks down the most common misconceptions about cannabinoids, explains how PR pros should talk about cannabis and CBD, and gives tips to journalists. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Mitchell Colbert, Executive Director of the...
Mar 23, 2021•30 min•Season 2Ep. 125
Being on camera is scary. Yet, most small businesses would benefit from strong video content. But where do you start? Is there necessary equipment? As a business owner, do you need to be filmed? Former producer, editor, and camera operator Holly Gillen understands the struggle - and is here to help. In this episode of the Social PR Secrets Podcast, host Lisa Buyer listens to Holly Gillen’s top tips for creating business videos. Holly runs Holly G Studios , where she helps with strategic video co...
Mar 16, 2021•35 min•Season 2Ep. 124
In honor of International Women’s Day 2021, Lisa Buyer hosts a pop-up edition of Social PR Secrets highlighting women’s news and events. Female Disruptors Turned Two! It was two years ago today Lisa Buyer launched the online publication FemaleDisruptors.com with the goal to highlight women disrupting in their space. From the most influential women in tech to professional surfers to Social VR disruptors to yoga queens to poetry princesses, Female Disruptors shines a light on 39 women and counting...
Mar 08, 2021•12 min•Season 2Ep. 123
When one hears Grill Girl, their attention is immediately grabbed. That’s the genius of Robyn Lindars. From starting a small blog about grilling to running a successful website and appearing on the Today Show to soon launching her own magazine, Robyn is a PR expert. In this episode, she shares how she uses PR, social media, and SEO to grow her brand every day. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Robyn Lindars, founder of GrillGirl, a website where she...
Mar 02, 2021•48 min•Season 2Ep. 122
One of the first questions out of clients’ mouths, when they start working with a PR agency, is “when can we expect to see results with digital public relations?” The answer is: longer than with digital advertising. Online ads bring immediate but volatile results. On the other hand, digital PR slowly builds your brand and turns one-time customers into lifelong fans. If you want to learn more, you’re in luck. In this episode of the Social PR Secrets Podcast, host and digital PR expert Lisa Buyer ...
Feb 23, 2021•Season 1Ep. 121
February is my love it or “leave it” month. I’m feeling the ❤️ for taking ownership of things like email marketing, podcasting for PR, cannabis, and self-care. What can I do without ⚠️? Facebook ad drama, bad headlines, and LinkedIn lies. 21 things I'm doing for February that you can too. 1. Get them to open your emails with Subjectline.com 2. Own it. Use this email marketing strategy for an 87% open rate! George Bryant's email secrets in this episode are the best advice you will ever hear. Peri...
Feb 16, 2021•14 min•Season 2Ep. 120
We all know about the traditional marketing funnel. But how can you adapt it to social media ads? When using Facebook, too many people dive directly into the bottom of funnel advertising, says Facebook coach and video marketing expert Bob Regnerus. In this episode, the author of the Ultimate Guide to Facebook Advertising shares his best advice for small business, increase engagement, and more. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talked to Bob Regnerus and did a deep...
Feb 09, 2021•33 min•Season 2Ep. 119
If you are a local business and public relations is not part of your digital marketing strategy, think again. In this episode, Lisa Buyer walks you through her recent presentation when she spoke at the Pubcon 2021 local search marketing conference. Whether you are a hair salon, lawyer, plumber, restaurant, or any other local service that live-n-thrives on the map, this multi-day conference was a virtual hot for local brands looking for the latest secrets to digital marketing success. Pubcon ’s c...
Feb 02, 2021•47 min•Season 2Ep. 118
Do you feel like certain people in 2020 rinsed right through and took a piece of you? Same. Let them have it. They needed it more than you did. Now you have a new space for new opportunities. Here are 21 things for 2021 I am doing, that you can too. 1. Mindset is a 2021 secret weapon. Join me for this challenge - the deadline to join is Jan 6. 2. Snapchat advertising - Ask me about it, experts on board. 3. Exploring Clubhouse - drop in audio app, feel better, not worse, and have meaningful conve...
Jan 26, 2021•20 min•Season 2Ep. 117
You should have heard of Clubhouse by now. While the brand new social media platform is still in beta testing, it’s already being talked about by all. However, you might not be on Clubhouse yet. Why? It’s invite-only. So what exactly is this audio-only platform all about? And how can you use it to build your brand and following? Tune into this episode to learn all there is to know about the app that’s taking 2021 by storm, from the one and only Dennis Yu. In this episode of the Social PR Secrets...
Jan 20, 2021•45 min•Season 2Ep. 116
What do marketing and pop culture have in common? That’s what Brianne Fleming is trying to show the world! Being a fan herself, she realized that boy bands and other artists were able to build a following of superfans who were dedicated to their brand . And that’s when it clicked: marketers should take inspiration from pop culture. Since then, Brianne has been coaching brands to use the power of content to turn ordinary customers into passionate superfans. And in this episode, she tells us how! ...
Jan 12, 2021•26 min•Season 2Ep. 115
Affiliate promotion is everywhere. From talk shows to influencers and big-name publications, PR agencies cannot escape the phenomenon any longer. But how exactly should you pitch a product to an e-commerce editor? What’s the best affiliate strategy? In this episode, Megan Foster tells it all, from the editors’ side In this episode of the Social PR Secrets Podcast, host Lisa Buyer delved into the basics and specifics of e-commerce content with Megan Foster. Megan served as a commerce editor for w...
Jan 05, 2021•40 min•Season 2Ep. 114
Search Engine Optimization (SEO) and Pay per Click (PPC) are both central to a successful PR strategy. But where should you start? What yields the best results? Find out from Navah Hopkins, Director of Paid Media at Hennessey Digital, who previously worked on SEO at WordStream. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Navah Hopkins. Navah started out in SEO when the field was barely burgeoning. She is now heading the paid media division of Hennessy Digital...
Dec 29, 2020•37 min•Season 2Ep. 113
