Rebranding is tough. You’re getting rid of the image of your business everyone had and you might be wondering if you’re trying to fix something that’s not broken. So when is the best time to rebrand? And how should you go about it? Listen to this episode to find out from guest Nicole Enslein . In this episode of the Social PR Secrets Podcast, host Lisa Buyer chats with Nicole Enslein, CEO of Sublime Communications , a full-service marketing agency that’s all about building brands. In this episod...
Dec 22, 2020•31 min•Season 2Ep. 112
In 2021, online courses will be indispensable to any successful PR strategy. Don’t know where to start? We’ve got you covered! In this episode, Julie Hood from Course Creators HQ shares the six steps to start your own online course, plus plenty of tips! In this episode of the Social PR Secrets Podcast, host Lisa Buyer learns from Julie Hood, owner of Course Creators HQ, where she works behind-the-scenes with online marketers, promoting and selling their courses. From choosing a topic to developi...
Dec 15, 2020•35 min•Season 2Ep. 111
If you ask Alexis Dean, the future is female. She is the CEO and founder of Dovetail Communities, an organization dedicated to nurturing and cultivating female entrepreneurs from around the world. Based in Canada, Alexis Dean spend her days lifting other business women higher with her personalized videos, daily audio messages, weekly community meet-ups, monthly events and hopefully back to ins-person masterminds where wonder women meet. Her recent Linked in post inspired me to interview Alexis a...
Dec 08, 2020•39 min•Season 2Ep. 110
We all think our brand is unique. But is it really? Is your brand the first and only choice for the right consumers? In this episode, Eric Kiker, Chief Differentiable Officer at The Digestible Brand, shares what makes a brand unique, successful, and true to itself. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Eric Kiker, founder, and Chief Differentiable Officer at The Digestible Brand . Starting as a freelancer and stopping by the biggest ad agency in the Roc...
Dec 01, 2020•34 min•Season 2Ep. 109
Sometimes, knowing less is the key to success. That’s right, you read that right. And Niraj Shah, co-founder of Mind: Unlocked is the living proof. What’s the best way to launch a new product? Why are relationships and email lists so central to starting a brand? Listen to this episode to learn more about the fascinating story of Mind: Unlocked, from idea to conception to success. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Niraj Shah, co-founder of Mind: Unlocked...
Nov 24, 2020•37 min•Season 2Ep. 108
How did Jordan West go from failing as a Taco Del Mar franchise owner to booming as an e-commerce agency owner and mastermind host? The secret is in the fail. What are the most effective ways to promote an e-commerce? Are Facebook ads still useful? Is last-click attribution the right way to measure success? Agency owner Jordan West shares his insights on performance marketing, PR, and more, in this episode of the Social PR Podcast. In this new episode of the Social PR Podcast, host Lisa Buyer si...
Nov 17, 2020•35 min•Season 2Ep. 107
Let’s face it, Zoom meetings suck. How can we optimize in the new normal and beyond? What are the time management skills you should teach your employees? What’s the perfect meeting length? In this episode, best selling author, keynote speakers, and CEO and founder of COO Alliance, Cameron Herold shares how to implement efficient work habits. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with the “CEO Whisperer,” Cameron Herold. Cameron grew up in an entrepreneurial hous...
Nov 10, 2020•36 min•Season 2Ep. 106
What’s the best way to get a journalist to cover your news? How do you become a writing contributor at an esteemed publication? Why isn’t ROI a complete enough measurement? In this episode, journalist and former agency owner Jabez LeBret shares his insider secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with Forbes Magazine contributor, former marketing agency owner, and CEO of Applejax , Jabez LeBret. Like so many of us, Jabez started in the corporate world befo...
Nov 03, 2020•57 min•Season 2Ep. 105
Is connecting with employees a branch of public relations? How do you drive employee engagement? What are some tips for smaller companies during the employee onboarding process? In this episode, labor and employee expert Jennifer Orechwa discusses how positive employee relations are an essential aspect of your company’s public relations strategy. In this episode of the Social PR Secrets, host Lisa Buyer chats with Projections' COO, Jennifer Orechwa about driving employee engagement with internal...
Oct 30, 2020•33 min•Season 2Ep. 104
Is there more to Digital PR than brand mentions? How can you go viral using simple data analysis? What are the easiest ways to get published? In this episode, marketing and business genius Larry Kim shares his most effective Digital PR secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monkey, the world’s best chatbot software. Messaging is a way to cultivate a group of superfans to curate ...
Oct 27, 2020•35 min•Season 2Ep. 103
What exactly is influencer marketing? How have influencers evolved over the past ten years? As an agency owner, how can you start working with influencers? In this episode, Nicole Balistreri , Social Media Manager at USCCA , shares her experience with influencers. In this new episode of the Social PR Podcast, host Lisa Buyer talks about all things influencers with Nicole Balistreri, a PR, and social media expert. Nicole currently works at USCCA as a social manager, a position that fuels her pass...
Oct 23, 2020•Season 2Ep. 102
What is the Joy of Missing Out? Christina Crook states JOMO is the joy of missing out on the right things. Things like toxic hustle, comparison, and digital drain. She is known as a pioneer in the field of digital well-being. Writer, speaker, and podcast host Christina has been studying the relationship between joy and technology for over a decade. In this digital mindfulness episode of Social PR Secrets, Lisa Buyer and Christina Crook explore balancing the digital realm with the real world. The...
Oct 20, 2020•33 min•Season 2Ep. 101
Can your business survive without Google? Does Facebook still work for marketing or is it just a jungle of politics and sensationalism? Is influencer marketing the new PR? Listen to this episode to hear Rand Fishkin’s hot and not takes on the digital marketing domain, start-up world, agency futures, mental health, and beyond. In the 100th episode of the Social PR Secrets Podcast, host Lisa Buyer interviewed Rand Fishkin, best-selling author, award-winning author of Lost and Founder and co-founde...
Oct 16, 2020•53 min•Season 2Ep. 100
Since his days on the frontlines of crisis management on 9/11 for American Airlines to navigate the digital communications during Covid-19 , Tony Wright has expertly positioned himself to be one of the most respected experts in reputation management in this digital era. Maintaining a brand’s online reputation is one the most valuable public relations assets; just ask Pubcon speaker and reputation management expert Tony Wright. Reputation Management Secrets During COVID-19 In this episode of Soci...
Oct 13, 2020•49 min•Season 2Ep. 99
How can you quickly get press coverage? What should PR agencies do to get PR for their own firm? Should you launch your own podcast? In this episode, Free PR author Adrian Salamunovic shares his tips and insights on how to get big press by spending little money. In this episode of the Social PR Secrets Podcast, host Lisa Buyer and PR genius Adrian Salamunovic sat down to discuss Free PR hacks. Adrian is a pro on the topic - his book, Free PR , is an Amazon #1 bestseller. Adrian is all about usin...
Oct 09, 2020•43 min•Season 2Ep. 98
How can small businesses thrive during COVID-19? Why are PR and digital marketing indispensable even when your business is small? In this episode, Andrew Seeley, the Small Business Champion, shares his insights on developing small businesses through strategic marketing any small business can master. Listen for tips that will help you grow your business in no time. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Andrew Seeley, the Creatively Disruptive CEO. He and his...
Oct 06, 2020•37 min•Season 2Ep. 97
What makes a good account manager? How can you best develop your relationships with clients ? How often should you send reports out? In this episode, Rakeeb Hussein tells Lisa all there is to know about account management, from handling clients’ expectations to the onboarding process. Listen to learn more about what might be one of the most overlooked aspects of PR . In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Rakeeb Hussein, the founder and CEO of Agency Allies ...
Oct 02, 2020•34 min•Season 2Ep. 96
What’s the secret to HubSpot’s success? According to HubSpot’s VP of Marketing Meghan Keaney Anderson, it’s putting clients at forefront of your business! At the end of the day, clients and customers should always come first. HubSpot’s overarching mission is to empower customers and provide educational tools that drive long-term success. In this forward-thinking episode of Social PR Secrets, Lisa Buyer explores upcoming digital marketing trends and more with Meghan Keaney Anderson, Vice Presiden...
Sep 29, 2020•31 min•Season 2Ep. 95
How can you start your podcast? What role does podcasting play in PR? What’s the best way to run virtual events? Podcasting pro and event-planning mastermind Chris Krimitsos shares all of his secrets on how to keep producing content during the COVID-19 pandemic. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Chris Krimitsos. Chris is the Chief Creative Officer and founder of Podfest Multimedia Expo. The event attracts content creators from around the world to share ...
Sep 25, 2020•36 min•Season 2Ep. 94
Busy to Bomb – Fit Mom Melissa Vogel pumps up the PR and branding when it comes to helping moms be the best version of themselves. Why is PR so central to the success of your own business? What are the best meal plans out there? How should you start a podcast? A fitness guru, mom of three, business owner, podcast host, Melissa Vogel does it all. According to Melissa, you can be busy and still be bomb. But how does she keep a good work-life balance? Listen to this episode to learn more from this ...
Sep 22, 2020•39 min•Season 2Ep. 93
For immediate release: Petty perfectionism is out, and mindfulness is in. In this episode of Social PR Secrets, Lisa Buyer sits down with Sarah Collins to talk about favorite things and pet peeves of 2020. Sarah has worked in agencies her whole professional life, starting with The Buyer Group in 2006 and back again in 2019. Lines in the sand Corporate culture and agency life does not have to be toxic. Over the years, Sarah Collins has collected and nurtured extensive knowledge from working in th...
Sep 18, 2020•38 min•Season 2Ep. 92
What’s new in digital PR? How to adapt to the ever-changing social media landscape? In an industry where tools, trends, and strategies evolve every few days, it can be hard to keep up with the latest innovations. Listen to this episode of Social PR Secrets to catch up on everything PR and Social Media related, with the help of Social PR specialist Sarah Evans. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Sarah Evans (@PRSarahEvans), one of the first PR professiona...
Sep 15, 2020•37 min•Season 2Ep. 91
Meet Diane Forster, award-winning inventor, best selling author, TEDx speaker, TV Show Host, podcaster, intentional living expert, and re-invention specialist. Diane knows all about building your brand from scratch and shares her tips with digital marketers and entrepreneurs. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Diane Forster, an Award-Winning Inventor, Best Selling Author, TEDx Speaker, TV Host, Podcaster, Intentional Living Expert, and Re-Invention Speci...
Sep 11, 2020•18 min•Season 2Ep. 90
Does every publicist have the glam life of Samantha on Sex in the City ? No, says Fabiana Meléndez along with every other publicist in the world. How to implement diversity marketing? What is holistic account management? How can you manage your clients’ expectations? Fabiana Meléndez has the answers. A successful publicist, she considers herself as part of the new school of PR, martinis included. Listen to this episode to learn more about Fabiana Meléndez’s unique insights into the ever-chang...
Sep 08, 2020•38 min•Season 2Ep. 89
How do you find virtual assistants for public relations, digital marketing or any business? What is the best way to train new hires? Is outsourcing tasks and projects really that safe? What even is a virtual assistant? In this episode, Nathan Hirsch teaches you all there is to know about outsourcing grow your business whether it’s public relations agency, freelance publicist or full marketing department. From hiring and training to implementation and quantifying success, listen to find out how y...
Sep 04, 2020•34 min•Season 2Ep. 88
In this episode of Social PR Secrets, Lisa Buyer sits down with Samuel Brake Guia, a technology writer turned passionate podcaster who hosts Brains Byte Back and Loudspeaker from his home base in Medellin, Colombia. Samuel fell in love with podcasting after binging one by his favorite comedian, which gave him the idea to start one for the company he works for, The Sociable. Two years later, he's hosted NASA engineers, congressional candidates, and the Vice President of McAfee and explores his pa...
Sep 01, 2020•41 min•Season 2Ep. 87
What are the important aspects of writing for PR? How can you get reach and exposure for your article? What are PR professionals’ biggest writing pet peeves? If you’re new to the PR world or want to improve your writing, this is the podcast episode for you! In this episode of the Social PR Secrets Podcast, host Lisa Buyer discusses all things writing! From SEO to headlines, Lisa shares her tips and tricks on how to be a better writer. Lisa is the founder and CEO of The Buyer Group , where she de...
Aug 28, 2020•28 min•Season 2Ep. 86
What are the biggest myths about Public Relations? Why are they so far from reality? What is PR exactly? How do I make my PR firm’s job easier? Jessica Rafaeil and Lisa Buyer answer all your questions in this new episode of Social PR Secrets. From understanding what PR professionals actually do to how press releases work, Jessica and Lisa cover it all. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Jessica Rafaeil, a Public Relations Specialist. While the two expert...
Aug 25, 2020•1 hr 4 min•Season 2Ep. 85
How do your everyday business patterns reflect your mental health? According to Joe Fier, understanding these patterns can help get you out of a funk and into a flow. In this episode of Social PR Secrets, Lisa Buyer talks to seasoned marketer, entrepreneur and podcaster Joe Fier. Joe is the co-founder of Evergreen Profits and host of Hustle & Flowchart , a podcast where Joe Fier picks the brains of successful entrepreneurs for their tips on building a business. After more than a decade in th...
Aug 21, 2020•40 min•Season 2Ep. 84
When you want to have a branding happy hour, just meet up with Laura Markz, or listen to this interview where she serves up shaken and stirred branding business recipes. How does one build a successful online business? What are some branding do’s and don'ts? Why do some people waste money and website and visuals? In this exclusive podcast-turned-masterclass, Laura Markz shares what it takes to develop a successful brand online. From building a website to understanding your audience, the branding...
Aug 18, 2020•55 min•Season 2Ep. 83
