What’s the secret to creative messaging? Well, according to Steve Maly, it all starts with a good story. In this episode of Social PR Secrets, Lisa Buyer talks to Activist Steve Maly. Activist isn’t just a title on a business card to Steve, it’s his approach to marketing. Steve isn’t afraid to get his hands dirty trying new things and thinks it’s important to show clients active solutions for their marketing woes early in the game. It’s a pretty good conversation starter, too. This Nebraskan com...
Aug 14, 2020•48 min•Season 2Ep. 82
Have you ever used a Snapchat filter? If so, you were using augmented reality. Lisa Buyer sat down with social virtual reality enthusiast, and social media and digital marketing expert, Navah Berg. What is the difference between virtual, augmented, and mixed reality? Virtual reality is when you jump into another world, augmented reality is a digital overlay on top of the real world, such as Pokemon Go or Snapchat filters, and mixed reality is the physical and virtual world intertwined and the vi...
Aug 11, 2020•47 min•Season 2Ep. 81
Organic or paid strategies, which is better for podcasting? How do you get the word out about your show? Lisa Buyer and Matt Wolfe are back for part two of this two-part series to tell us all the podcasting tips and tricks so you can rock the podcast world. Matt uses both organic and paid strategies for his podcast. His top organic strategies include going on other podcasts to talk about his show, Hustle & Flowchart Facebook group , and even going on other shows' Facebook groups. Search engi...
Aug 07, 2020•27 min•Season 2Ep. 80
What happens when you tap into the mind of the best audience builder on the planet? Hustle and Flow chart co-host Matt Wolfe tells all in the interview with Lisa Buyer. He answers questions such as: Should you start your own podcast? If so, how do you make it successful? In this episode, find out all the information you need to get started and stay successful! In part one of this two-part series, Lisa Buyer sat down with podcaster and co-founder of Evergreen Profits , Matt Wolfe. Matt Wolfe is t...
Aug 04, 2020•25 min•Season 2Ep. 79
How do you become TikTok famous? Ask Beverly Hills Psychologist Dr. Kim Chronister with the hashtag #TikToktherapist . Her Social PR Secret behind becoming a social media star is being consistent, authentic, and adding value to what you share. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Dr. Kim Chronister, a clinical psychologist who shares her knowledge and tips with her 170K TikTok and Instagram followers. At her Beverly Hills practice, Dr. Kim specializes in a...
Jul 31, 2020•31 min•Season 2Ep. 78
From selling knives to owning multiple local businesses and venues, Derek Collins shares how he put his business on the map and kept it there. How do you keep a local small-business successful throughout multiple seasons including a global pandemic? Pedal Tavern owner and operator Derek Collins says the answer lies in customer service and customer relationships. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Derek Collins about his experience managing a small local business...
Jul 28, 2020•29 min•Season 2Ep. 77
What does Malcolm Gladwell and Joe Fier have in common? They both define the ability to be a connector. You might know someone with the born talent to span many different worlds, subcultures and niches. They might be lucky enough to have traits such as energy, insatiable curiosity and a willingness to take chances. How can you be the world’s best connector? Joe Fier says it’s essential to start by actually listening to your audience, so you’re able to connect them with products that address thei...
Jul 25, 2020•47 min•Season 2Ep. 76
What does it mean to own your business assets with Facebook Advertising? What are the new Facebook ads trends? How can businesses effectively market their products on Facebook? What makes a good marketing agency? To Tamara Ashworth, the answer to all these questions lies in focusing your energy on a limited area of expertise and always keeping up with new innovations. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Tamara Ashworth, co-founder, and CEO of e-commerce F...
Jul 21, 2020•39 min•Season 2Ep. 75
How can one start a business on Instagram? How does art practice become lucrative? According to Skin on Sundays founder Jessica Lakritz, it’s all about putting time and effort into what you’re trying to achieve. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sat down with poet, artist, and business-owner Jessica Lakritz. In 2015, Jessica started on Instagram as a creative outlet to share her poetry. The concept? She writes poems on bodies. Since then, her account has grown int...
Jul 17, 2020•34 min•Season 2Ep. 74
What role does content play in Google Ads? According to Kevin Milani, nowadays using trustworthy and authentic content can be more successful than landing pages! In this episode of the Social PR Secrets Podcast, host Lisa Buyer sat down with award-winning Search Engine Marketing expert and PPC advertiser Kevin Milani . If you want to understand Google Ads , Kevin is the man to talk to. In 2019, he and his team were awarded the top skills scores in the Americas for Google Ads. He started masterin...
Jul 14, 2020•53 min•Season 2Ep. 73
What is new in the world of VR and AR? How can PR and marketing professionals prepare for new technologies? Social PR Secrets’ favorite guest Cathy Hackl is here to update us on the state of the VR/AR/MR/XR industry and give tips to marketing professionals on the up and coming innovations. In this new episode of Social PR Secrets, Lisa Buyer sits down with regular guest Cathy Hackl to discuss recent developments in the VR/AR industry. A futurist, Cathy is a PR, XR, MR, VR, and AR expert who got ...
Jul 10, 2020•27 min•Season 1Ep. 72
How can brands pick the right social media platforms for their strategies? Why is language so important in marketing? How should businesses respond to current events? Sherron Washington, author of the new book T he Oops Moment: Eliminating Marketing Mistakes, Mishaps and Missteps shares her expertise on timely PR and marketing issues, as well as self-care tips. In this new episode of Social PR Secrets, host Lisa Buyer sits down with Sherron Washington, Founder and CEO of P3 Solutions, her marcom...
Jul 07, 2020•38 min•Season 1Ep. 71
Thinking of changing your career path and embracing the digital world? Listen to advice from a former sports journalist turned digital marketing guru. In this episode, Jamie Duklas talks about how digital marketing helped him get where he is today and shares his expert advice. Lisa Buyer sat down with the vice president and head of marketing of Angelic Bakehouse , Jamie Duklas. Jamie has worked with many big brand businesses and transitioned from sports journalism into the Public Relations world...
Jul 03, 2020•40 min•Season 1Ep. 70
How do you take a business from the bottom and reach a large audience? Does age matter when it comes to trying to start a business? Cole LaJeunees would tell you age is just a number in this business games and the numbers, in terms of engagement, are what will help your business grow in success. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Cole LaJeuneese the founder of Planet Convert and co-star on docu-series “Pay the Invoice.” Throughout his life, Cole has learned vari...
Jun 30, 2020•44 min•Season 1Ep. 69
How can professionals make the most out of quarantine? How should businesses adapt their PR strategy in the face of coronavirus? Why are detoxes so important right now? From the importance of exercising to how to best help your clients, Sarah Collins shares what the past few months have taught her, both as a new mom and a social media and PR professional. In this new episode of Social PR Secrets, host Lisa Buyer chats with Sarah Collins, Vice President of Social PR at the Buyer Group. Lisa and S...
Jun 26, 2020•40 min•Season 1Ep. 68
How do you run a startup or decide to become an entrepreneur? Multi-business owner and author Jilea Hemmings found the way simply by trying to solve the issues in her life and in the lives of those around her. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Jilea Hemmings the author of “The Untold Truth of Building a Startup” and owner of Stretchy Hair Care. Jilea has started multiple businesses in her life. The very first business came about when her son was diagnosed with ...
Jun 23, 2020•33 min•Season 1Ep. 67
Do you find your podcasts from searching online or by word of mouth? Juergen Berkessel explains the common ways people discover podcasts. Lisa Buyer sat down with Juergen Berkessel, the Co-founder and creative director of PolyMash Design . Juergen is an expert on all things podcasting, digital strategy, and content marketing solutions. Tune in to hear Lisa and Juergen discuss optimization and podcasting. Have you been binging all your favorite podcasts during quarantine? Maybe you’ve started you...
Jun 19, 2020•1 hr 8 min•Season 1Ep. 66
How important is it for brands to have a good email marketing strategy? What are the best tactics when it comes to building brand communities and generating revenue via email? For Jess Chan, all marketing principles apply to email. The key is to adapt the strategy to each brand, innovate, and make your emails as personal as possible. In this new episode of Social PR Secrets, host Lisa Buyer sits down with Jess Chan, CEO and founder of Longplay, an email marketing company. Jess and the rest of th...
Jun 16, 2020•39 min•Season 1Ep. 65
Is it possible for brands to communicate during a pandemic or crisis without coming across inconsiderate? Steve Momorella says the answer to branding during this time isn’t to sell or remain silent but communicate and the best way is through an online newsroom. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Steve Momorella the founder and owner of TekGroup International. Steve and TEKGroup International provide advice and services to different brands to establish and develo...
Jun 12, 2020•42 min•Season 1Ep. 64
How should businesses be responding to global pandemic? Dan Clark says his company’s #1 priority is offering genuine help in this time of crisis. He’s also listening to his customers and figuring out how to adapt his products to better suit their new working from home needs. In this episode of Social PR Secrets, host Lisa Buyer sat down with entrepreneur Danial Clark. When Dan started making websites at the age of 13, he fell in love with the concept of using technology to help people. He worked...
Jun 09, 2020•30 min•Season 1Ep. 63
Why is LinkedIn the easiest platform to go viral on? According to AJ Wilcox, no other algorithm gives individuals even close to the same free organic reach! In this episode of Social PR Secrets, host Lisa Buyer sat down with digital marketer and podcaster AJ Wilcox. AJ has worked in digital marketing for 14 years, and eight years ago he dove headfirst into mastering the art on LinkedIn. The years later, he founded B2Linked , his ad agency that specializes in LinkedIn ads. Recently, he started hi...
Jun 05, 2020•35 min•Season 1Ep. 62
If you want to improve your position on the search engine results page (SERPS), what’s an easy first step to take? According to Joe Laratro, you should start by optimizing your content for image and video results! If you’re putting content on YouTube or even simply posting pictures alongside content on your website, you should be optimizing it to be content-rich. Listen to hear how to! In this episode of the Social PR Secrets podcast, host Lisa Buyer sat down with entrepreneur and author Joe Lar...
May 29, 2020•Season 1Ep. 61
Do you know what the most important skill for digital marketers in 2020 is? Despite the widespread perception that the industry is constantly rapidly changing, Krista Neher says it’s the same as it has been for years: SEO! In this episode of Social PR Secrets, host Lisa Buyer sits down with best-selling author, international speaker, and digital marketing educator Krista Neher to get her insight into the field. Krista is a digital marketing expert. She has more than 15 years of experience, havin...
May 26, 2020•42 min•Season 1Ep. 60
On Instagram, should you be putting your hashtags in the caption or the comment on your post? According to Hugh Rees, always include your hashtags in your Instagram caption! Find out why and more tips and tricks in this segment. Lisa Buyer sat down with the Co-Founder and Head of Digital at Expose Media , Hugh Rees . Expose Media is an eCommerce growth agency that helps brands scale their business. According to Hugh, the three main things we should focus on for Instagram are content , community,...
May 22, 2020•56 min•Season 1Ep. 59
Lisa Buyer sat down with teacher, podcast host, and entrepreneur, Dr. Ai Addyson-Zhang . Dr. Ai Addyson-Zhang decided to quit her job as a University professor and launch her own company to teach what is not being taught in schools. Ai launched Classroom Without Walls, which offers programs that teach students how to be future-ready. Lisa and Ai discuss how to grow your personal brand. Ai gives her professional advice on how to grow and maintain your brand. She emphasizes what is important in or...
May 20, 2020•38 min•Season 1Ep. 58
Stay at home orders have turned the homes of many citizens into offices as they work remotely. How does one find success in writing and creating content and reaching people at home? Miranda Miller says making relevant and successful content during this time means being in touch with your audience. In this episode of the Social PR Secrets Podcast, Lisa Buyer speaks with writer and digital marketer Miranda Miller about how to create content to reach the top of search results, meet eyes, and connec...
May 15, 2020•29 min•Season 1Ep. 57
What is the key for businesses, brands and people to stay connected during this time? Matt Johnston says the answer is simple — empathy. In this episode of the Social PR Secrets with host Lisa Buyer, author and social video expert Matt Johnston discuss the importance of infusing empathy within video content to create a connection with people online. Johnston had an original TikTok video about his struggle with small appendages go viral and reemphasize the importance of being organic online to cr...
May 12, 2020•54 min•Season 1Ep. 56
What exactly is link building and how can it help you ? Joe Youngblood, search engine optimization expert, shares all his tips and tricks to link building, and much more. Lisa Buyer sat down with the founder of his own SEO (search engine optimization) and digital marketing consulting company, Joe Youngblood. At the young age of 14, Joe built his first website. Starting at such a young age, he knows the ins and outs of SEO and the marketing world. Joe shares his secrets about link building and sm...
May 08, 2020•53 min•Season 1Ep. 55
Do you ignore your fears? Rhonda Britten explains how fear is actually a vehicle for change. Lisa Buyer sat down with best selling author, life coach, and speaker, Rhonda Britten. During the COVID-19 pandemic, the world’s filled with fear, anxiety, and uncertainty. Rhonda shares her expert advice on how to turn pain into gain and deal with these emotions. What is this pandemic doing to our fears? According to Rhonda, it is actually helping people become more in touch with their feelings. During ...
May 05, 2020•50 min•Season 1Ep. 54
During the COVID-19 pandemic, video is more important than ever. Do you feel more connected with companies after seeing videos from them? Find out how companies are leveraging video from a public relations standpoint. Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR . With his video marketing expertise, Greg shares all of his tips and tricks for not only making videos but making sure they are seen and r...
May 01, 2020•35 min•Season 1Ep. 53
