Cathy Hackl’s Guide to Live-Streaming
Episode description
In this episode from the vault, Cathy and Lisa talk about why it's crucial for social media managers to experiment with video, the evolution of live streaming and the first Periscope community summit. Then, Cathy reveals her tricks of the trade. What kind of equipment should streamers invest in? Should you stream in landscape on vertical? How long should streams last? Listen to the episode to hear Cathy’s advice!
“If you are doing live streaming and you’re not engaging, you’re not being successful. You have to engage your audience. It doesn’t mean you have to engage them every second, but you have to engage them, because that is the key to being successful in live streaming” - Cathy Hackl
Some topics discussed in this episode include:- The first Periscope community summit
- The evolution of live streaming
- How Cathy got into live streaming at its start
- Facebook Live
- YouTube Live
- Snapchat
- 360 video
- Virtual reality
- Advice for future social media managers
- Cathy’s live streaming tips
- The importance of engagement
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