Andréa Jones has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years of experience in the game, Andréa hosts the acclaimed podcast, the Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership, the Savvy Social School...
Jan 24, 2022•18 min•Ep 79•Transcript available on Metacast Tamara Sykes is a Caribbean-born mom, wife, and entrepreneur dedicated to helping women create a business and life that they love. Using her digital know-how, she teaches Search Engine Optimization to brand owners so they can increase their website traffic without social media burnout. And from time to time, she shares snippets of her real-life to encourage others to create their version of happiness in everyday life. Join us as we talk about the power of Pinterest! --- Join The Expand Your Infl...
Jan 17, 2022•21 min•Ep 78•Transcript available on Metacast Allie Hembree Martin is a visibility expert and owner of Fame and Fortune . She works with female entrepreneurs to elevate their brand and gain credibility and cash through proactive public relations and strategic social media. Have a listen while we chat creating a months worth of content plan in 30 minutes --- Join The Expand Your Influence Community ! This group is for influencers, creators, and small biz owners who want to become the expert authority in their industry, build their brand, and...
Jan 10, 2022•20 min•Ep 77•Transcript available on Metacast The “know like trust” (KLT) factor is a marketing concept that has become super important. The goal of social media and selling on social or the internet should be to get your audience, prospects, leads, customers, or clients to understand your business and eventually believe in your brand and invest. People want to know the real you — not the curated picture-perfect face you show! It takes time, and is an investment but trust me friend it will be worth it in the end. ——— Join The Expand Your In...
Jan 03, 2022•5 min•Ep 76•Transcript available on Metacast In today's episode, we are talking about paid marketing vs. organic marketing. If you've been a listener before you know I've chatted about this a few times on the podcast and throughout my brands' message that I’ve utilized mainly organic marketing to grow my businesses. Organic marketing is my jam but I am also interested in learning more about paid marketing. Because I know that I can also get reach with paid marketing — so today we chat about the benefits and the differences between the two ...
Dec 27, 2021•5 min•Ep 75•Transcript available on Metacast I started on IG as a natural hair influencer and pivoted into becoming a social media expert. I worked in marketing for a large brand and had learned so much helping them build their social media foundation. From this experience, hard work, and lots of trial + error I pivoted my brand and went from stagnant to consistent growth on IG then keep watching and continue to grow and share my secrets with you! Today we're talking about my Instagram growth secrets! Join The Expand Your Influence Communi...
Dec 20, 2021•5 min•Ep 74•Transcript available on Metacast Friends let me first say that you don’t have to try everything under the sun, all at once. Don't stress yourself out. The purpose of my podcast is to make it easier for you so take this advice. As we know social media, especially Instagram is a completely different platform than it was years ago. It will take some elbow grease. Today, I am going to share a few ways you can tweak your strategy on social media to grow in 2022! Join The Expand Your Influence Community ! This group is for influencer...
Dec 13, 2021•6 min•Ep 73•Transcript available on Metacast The market is saturated — as business owners and influencers, it isn't anything new. So the million-dollar question is, HOW TO STAND OUT! I share some of the tips and secrets that I use when working with brands and the messaging that I use to help propel my business. HINT: it isn't always about being the one who posts the most or who has more followers! Join The Expand Your Influence Community ! This group is for influencers, creators, and small biz owners who want to become the expert authority...
Dec 06, 2021•6 min•Ep 72•Transcript available on Metacast The number of times I have heard people say that Facebook is dead for business...well let's just say I would have a REAL nice car. The issue when it comes to Facebook is the fact that EVERYONE is trying to do the same things. The same marketing strategy has all of us scrambling to be seen in the crowd BUT there is still a way!! I share some secrets on how I used my personal Facebook profile to gain new clients and why you should be using it as your "business" page! This isn't an episode that you...
Nov 29, 2021•7 min•Ep 71•Transcript available on Metacast We all know that setting goals can be a bit of a trigger for some people. "If you're not setting goals then what are you doing" was a VIBE back in 2017 - 2020 BUT the biggest thing that we all need to remember with 2021 coming to an end is; The goals have to be realistic! Today I chat about setting REACHABLE goals for your business so you can feel confident, set up for success and read to hit the ground running in 2022! Support the Show....
Nov 22, 2021•5 min•Ep 70•Transcript available on Metacast Are you ready to go viral? Can your business sustain itself if you go viral on social media? In this episode, I chat about the misconceptions of your business going "viral" on social media and what you need to know about viral content — trust me... there are a few that maybe you didn't even think of! Going viral is awesome, but it’s also extremely difficult to do ( most videos just get lucky ) you may not like the attention a viral video brings. Oftentimes a viral video is inappropriate or shock...
Nov 15, 2021•8 min•Ep 69•Transcript available on Metacast When building a brand on social media, building a community is essential for growth. Your following is more than just a number. Each follower is a small part of the community your brand is creating. Rather than focusing on the number of followers, focus on building relationships with existing followers to grow organically. In other words, build a community and the followers will come. In today's episode, we chat all about it! Support the Show....
Nov 08, 2021•11 min•Ep 68•Transcript available on Metacast With the holidays right around the corner, I want to share some survival tips to surviving Black Friday on Social Media! 5 tips to survive Black Friday on social media prep your social pages think about your offers brainstorm how you will achieve your goals plan EARLY Think about what your ideal customer wants ——————————— Black Friday Masterclass Replay https://thamesmediasolutions.teachable.com/p/how-to-prep-your-social-media-to-profit-this-holiday-season Support the Show....
Nov 01, 2021•8 min•Ep 67•Transcript available on Metacast I've been an influencer for going on 12 years and I also had the opportunity to work for a beauty brand managing and recruiting influencers for programs so I have seen my fair share of mistakes. Mistakes influencers make when pitching brands Not mentioning how they can help the brand. Only focusing on them Not being confident in emails The initial pitch is too long Not following up Join my Free Facebook group for influencers, creatives, and small biz owners: https://www.facebook.com/groups/expan...
Oct 25, 2021•7 min•Ep 66•Transcript available on Metacast Types of Instagram Live Videos It’s important to get creative with your live videos take time to brainstorm ideas. What about your business gets followers excited? What questions or concerns might they have that you could assist with? What would make them laugh? These are important questions to think about when crafting your Instagram Live videos. Here are the top types of Instagram Live videos. Q&As Demonstrations Tutorials Behind the Scenes Performances and Events Support the Show....
Oct 18, 2021•5 min•Ep 65•Transcript available on Metacast What did we learn from the Instagram shutdown of 2021? Do you remember where you were lol? No, really it was a crazy day and lots to discuss when it comes to social media and business. Tap in to hear my thoughts on the shutdown. Follow me on Instagram Support the Show.
Oct 11, 2021•8 min•Ep 64•Transcript available on Metacast Hey Friends! Instagram made some announcements with hashtags. Listen to the episode to hear all about the changes!! Will you approach hashtags differently? Join my FB Group: https://www.facebook.com/groups/expandyourinfluencegroup Support the Show.
Oct 04, 2021•7 min•Ep 63•Transcript available on Metacast Are you still on Clubhouse? Have you seen growth from Clubhouse? Do you think it may be an app that will fall off? It doesn't seem like there are as many users as it was when it first came out. Check out the episode if you want to learn some tips to help you build your Clubhouse following. Support the Show.
Sep 27, 2021•5 min•Ep 62•Transcript available on Metacast Want loyal followers? It’s time to build up some trust. Social media is not your typical old-school way of advertising, it’s a lot more personal. Successful brands on social media are able to establish a friendship type feel with their followers who trust them because they are authentic. Followers connect better with brands that embrace that type of realness and relatability you can’t get from a typical TV or billboard ad. Create Relatable Content comments) from your followers because they can t...
Sep 20, 2021•8 min•Ep 61•Transcript available on Metacast Instagram is a visually-focused app that lets brands and companies connect with potential customers on a personal level. If you are looking to grow your following, try including the following tips in your social media plan. Consistency + Scheduling Instagram Stories Instagram Reels Geotagging + Hashtags Growth on Instagram takes time and consistency. Follow these tips in this episode and make sure to engage with your followers and other pages in similar spaces to increase your growth. Contact Th...
Sep 12, 2021•7 min•Ep 60•Transcript available on Metacast So, you’ve created an Instagram page and filled it with amazing posts, but how can your followers connect with you off of Instagram? The term “link in bio” might ring a bell. Many of the top influencers and businesses include this phrase in their Instagram photo and video captions to lead their followers off of the Instagram page and to a website where they can learn more about that post. If you don’t have a link in your Instagram bio, you are missing a huge opportunity. Here’s why it’s time to ...
Sep 06, 2021•7 min•Ep 59•Transcript available on Metacast Have you tried the follow unfollow method? In this episode, I am sharing the tea on why you should avoid the follow/unfollow method at all costs! Follow me on Instagram . Support the Show.
Aug 30, 2021•6 min•Ep 58•Transcript available on Metacast Do you stress over the numbers? Do you look at your content and wish you had more likes and reviews? Do you delete your content if it doesn't perform well? Don't delete your content friend! Let your content live. Listen to this episode to learn some reasons why you should stop deleting your posts. Follow me on Instagram . Support the Show....
Aug 23, 2021•5 min•Ep 57•Transcript available on Metacast Have you ever saw a social media term and was like what does that even stand for? Friend, I am here to help! In this episode, I am sharing some social media tips you need to know for business. I break them down so you know exactly how to use them and what to use them for. Follow me on Instagram . Support the Show.
Aug 16, 2021•15 min•Ep 56•Transcript available on Metacast Have you noticed the changes on Instagram? There are a few changes that Instagram has made: 1. Badges for Live 2. They are not just a photo-sharing app anymore Tune in to hear more about the changes happening on Instagram! Follow me on Instagram Support the Show.
Aug 09, 2021•8 min•Ep 55•Transcript available on Metacast If you are a business owner, in the world of social media, your followers are potential customers. Part of the hustle is to get the following, the other and more lucrative part is to get your followers to purchase your products and services. If you have 200K followers and very low sales, it’s time to change your strategy up. Listen in for some tips to help you turn your followers into a buying community! Follow me on Instagram Support the Show....
Jul 27, 2021•8 min•Ep 54•Transcript available on Metacast Want to secure the bag as an influencer? Imagine getting paid thousands of dollars to post about a product on your Instagram page. Imagine getting flown out for an all-expense-paid trip to an island in exchange for posting photos about your trip to your IG stories. This life is the reality of some of the top influencers around the world. While not every influencer is getting paid $10,000 per post, and flown around the world, there are many ways to make money through influencing….even if your fol...
Jul 27, 2021•7 min•Ep 53•Transcript available on Metacast Looking to build your brand? Social Media has dominated the marketing world and allows small businesses to grow. Social Media Analytics are tools you can use to gather data and measure your performance on your social media pages. If you are looking to grow your social media base, or hoping to learn more about your followers (who are potential customers) you’ll want to leverage social media analytics for your business. Social media analytics tools can be accessed for free by some accounts on Face...
Jul 19, 2021•7 min•Ep 52•Transcript available on Metacast Are you a business looking to hire influencers for your brand? Influencer marketing is a billion-dollar industry and influencers can really help with brand awareness. Influencers influence their social media followers who will in turn purchase products they recommend. (that is the hope :) ) Tap in to this episode to learn more about finding influencers for your brand. Follow me on Instagram Support the Show....
Jul 12, 2021•8 min•Ep 51•Transcript available on Metacast Not sure what content to post? Not consistent with your content? This is the episode for you. Releasing content on a consistent basis is super important if you want to remain relevant on social media. Consistency is KEY! Check out this episode to help you create consistent content. Follow me on the Gram. Support the Show.
Jul 05, 2021•10 min•Ep 50•Transcript available on Metacast 
