Episode description

Are you ready to go viral? Can your business sustain itself if you go viral on social media? In this episode, I chat about the misconceptions of your business going "viral" on social media and what you need to know about viral content — trust me... there are a few that maybe you didn't even think of! 

Going viral is awesome, but it’s also extremely difficult to do (most videos just get lucky) you may not like the attention a viral video brings.  Oftentimes a viral video is inappropriate or shocking, which may not fall in line with your brand and can even harm your reputation.  Plus, a viral video may land in the hands of the wrong people who have no intention of purchasing your products.

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