As a business owner, you know you need public relations, or PR, but you may not know what it is. To find out more, check out these tips from experts Melanie Rembrandt and David Wolf. For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com . Learn more about your ad choices. Visit megaphone.fm/adchoices...
Dec 27, 2019•5 min
Media members want to share something newsworthy and unique with their audience. Do you know what to say when reporters contact you? Find out in this episode! For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com . Learn more about your ad choices. Visit megaphone.fm/adchoices...
Dec 13, 2019•6 min
On this episode, we interview guest Ruth King. Known as “The Profitability Master,” Ruth is a serial entrepreneur having owned 8 businesses in the past 37+ years. Through Business Ventures, she coaches, trains, and helps contractors and others achieve the business growth and goals they want to achieve, https://ruthkinghvac.com . For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcas...
Nov 29, 2019•9 min
If you don’t have a lot of money for marketing this holiday season, don’t despair. Public relations to the rescue! By getting some publicity and media coverage, you can gain positive awareness that will only cost you time and effort. Check out these valuable tips from Melanie and David in this episode! For additional tips to help your small business grow, visit The Small Business PR Academy at https://www.smallbusinesspracademy.com and Audivita Studios at http://podcastandradio.com ....
Nov 15, 2019•7 min
As a small business owner, you wear many hats and spend your day resolving problems, dealing with last minute issues, talking to customers, doing your own marketing, and more. Sometimes, you finally end your day and realize you didn’t really accomplish anything. In this episode, experts David Wolf and Melanie Rembrandt provide their tips on how you can finally start reaching your goals and get things done! For additional tips to help your small business grow, visit Rembrandt Communications at ww...
Nov 01, 2019•5 min
If you want to drastically improve your content without spending a fortune, there are some simple actions you can take to improve results. To enjoy better results from all of your marketing content, check out these tips from experts Melanie Rembrandt and David Wolf. For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com, The Small Business PR Academy at www.smallbusinesspracademy.com, and Podcast & Radio at www.podcastandradio.com....
Oct 18, 2019•6 min
You’ve heard about public relations or PR to get media interviews and boost publicity to your targeted audience, but are you using public relations on an internal basis to help your business grow? Check out these insights from experts Melanie Rembrandt and David Wolf you may be overlooking! For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com, The Small Business PR Academy at www.smallbusinesspracademy.com, and Podcast & Radio at www...
Oct 04, 2019•6 min
You have a new business and need to increase sales fast. However, you don’t have any extra money to spend on marketing. What do you do? In this episode, experts David Wolf and Melanie Rembrandt provide ways to boost sales for your business without spending a cent. For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com, The Small Business PR Academy at www.smallbusinesspracademy.com, and Podcast & Radio at www.podcastandradio.com....
Sep 23, 2019•5 min
We all know that when you are doing an interview over the phone or Internet, you need to have a clear connection free of background noise and distractions, but what are some things you can do to make your audio sound the best that it can in your situation? Find out in this episode from experts David Wolf and Melanie Rembrandt. For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com,The Small Business PR Academy at www.smallbusinesspracademy...
Sep 06, 2019•9 min
If a reporter calls you right now, are you ready to give a good interview? In this episode, David Wolf and Melanie Rembrandt provide 3 quick tips to sound your best. For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com, The Small Business PR Academy at www.smallbusinesspracademy.com, and Podcast & Radio at www.podcastandradio.com.
Aug 23, 2019•7 min
You may be sitting by the pool in the summer sun listening to this, but now is the perfect time to prepare for the holidays. Whether you like it or not, they’ll be here before you know it, and preparation time for your marketing and promotional activities will run out fast. Listen to this episode for tips from experts David Wolf and Melanie Rembrandt to start planning now. For additional tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com, The Small B...
Aug 09, 2019•6 min
Do you use content marketing for your small business? Do you know what it is? Listen to Melanie Rembrandt and David Wolf provide quick tips on how to get the most out of all of your content to help boost sales while saving time and money. For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.
Jul 26, 2019•6 min
If new technology makes you nervous, you’ll love this episode! In this podcast, Melanie Rembrandt and David Wolf provide some insights to help you use google search optimization to your advantage and calm your nerves moving forward! For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.
Jul 12, 2019•7 min
When was the last time you actually thought about what you do on social media? Check out this episode where David Wolf and Melanie Rembrandt discuss a few things to avoid doing on social media so you don’t hurt your small business reputation or future career possibilities. For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.
Jun 28, 2019•7 min
If you hate getting out of bed in the morning or lack energy about your business, you’ll want to hear this episode. David Wolf and Melanie Rembrandt provide simple tips to help you love what you do again and enjoy your work! For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.
Jun 17, 2019•8 min
If you are a new entrepreneur, the first thing you probably think of when you hear "PR" is to send out a press release. But, “PR” does not just stand for “press release.” It stands for “public relations” and a complete set of actions, plans and goals to boost media coverage and positive awareness for your small business. Listen to this episode of “Simplify Your Small Business” with David Wolf and Melanie Rembrandt to learn more and how PR can help your organization thrive. For additional...
May 31, 2019•7 min
While you may love all of the features your products and services offer to customers, do they? In this in this episode of “Simplify Your Small Business” with David Wolf and Melanie Rembrandt, discover the difference between benefits and features and how to use this information to increase sales fast! For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.
May 17, 2019•6 min
If you aren’t using case studies to help your small business grow, you are missing out on a huge opportunity. They are cost-effective tools you can use in many different ways to build credibility, bring in new customers, garner media attention, and more. Find out what they are, how to create them and more in this episode of “Simplify Your Small Business” with David Wolf and Melanie Rembrandt. For additional information and tips to help your small business grow, visit Rembrandt Communications at ...
May 03, 2019•7 min
When you write a quote from one of your executives to insert into a press release or marketing piece, what does it say about your business? Listen to this episode and find out what you definitely shouldn’t say, who should give the quote, what to include, and more! For additional information and tips to help your small business grow, visit Rembrandt Communications at www.rembrandtwrites.com and Podcast & Radio at www.podcastandradio.com.
Apr 19, 2019•6 min
Whether it’s content strategy, public relations, marketing, or laundry, it’s time to stop being overwhelmed! I don’t know about you, but since September started, things have really picked up with work. My “To Do” list is flowing onto several pages of new-business activities, content-strategy plans, SEO blogs, public relations, and more. And this doesn’t even include all of the “outside-of-work” things that need to get finished (laundry, cooking, grocery shopping, working out, etc.). Everyone is ...
Apr 09, 2019•8 min
If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for, especially if you have a tight budget? Well, in addition to reviewing credentials and references, here are three, key warning signs to be aware of when searching for a publicist: Big Promises Watch out for big promises and sales jargon. It’s almost impossible to guarantee media placements so ask for client testimonials. And if they can’...
Mar 05, 2019•6 min
Why Should Authors Turn Their Book into an Audio Book? It helps you reach another audience with the same content. You can get extra publicity by promoting this new product to your customer base and build more online awareness. It provides another product to give or sell to your target market Point: You already have the content, why not turn it into another sales or promotional product? www.audiobooksolution.com www.rembrandtwrites.com
Feb 15, 2019•11 min
Ken McElroy has experienced massive success in the real estate world–from investment analysis and property management to acquisitions and property development. With over $700 million investment dollars in real estate, Ken offers a unique perspective on how to get the biggest return on investments. Ken is the Real Estate Advisor to Robert Kiyosaki of the Rich Dad Company and is the author of several books, including the The ABC's of Real Estate Investing. www.kenmcelroy.com
Oct 06, 2018•10 min
Kim Kiyosaki shares her experience and insights with Melanie and David on how best to simplify your small business.
Sep 26, 2018•12 min
While it’s still summer, holiday marketing planning is already in full swing. Retailers are already starting to hire for the holiday rush as the buying season begins earlier and earlier. With this in mind, here are… 3 tips to Prepare Your Holiday Marketing Campaign Now 1. Research. Look at what you did last year and what worked best. Also, review what your competitors did last year and where they are now. Study your industry and the habits of your target market. Figure out what is important to y...
Aug 30, 2018•7 min
3 Free Publicity Tools to Boost Sales Now! Do you want to boost sales, credibility and awareness fast without spending money? Do-it-yourself PR is the way to go. Here are 3 suggestions for starting your publicity campaign now: Make that call. Most new entrepreneurs are nervous about picking up the phone. But when it comes to reaching out to media members, it’s the best way to make contact and start a working relationship. After all, how are reporters going to talk about your business if they don...
Aug 22, 2018•8 min
If you’ve ever had a disagreement with a client, partner or employee over the use of certain words in your marketing or PR campaign, there are two simple ways to remedy this situation. Use AP Style. The Associated Press issues an updated book every year called the “AP Stylebook and Briefing on Media Law.” It’s available at http://www.apstylebook.com/ . Basically, it provides a dictionary-like guide to correct spelling and grammar that is used by most media venues in the U.S. And since press rele...
Aug 15, 2018•8 min
If you need more time to get everything done each day, you may not be taking advantage of all of the minutes and hours your have. Here are a few things to be aware of throughout the day to help you accomplish more. How much time do you actually spend working each day on key activities? At the end of the day, write down what you actually spent your time doing. Did you waste a lot of time paying bills, adding names to a database, following social media, or something else? If you really look at whe...
Aug 08, 2018•9 min
Too Many Tweets are For The Birds! How to use social media wisely. Social media can waste a lot of time… or help your small business grow. With this in mind, here are a few quick tips to help you get the most out of social media as a new entrepreneur… Do you Tweet too much on Twitter? Twitter is a fast way to send short messages to business associates, friends, family, and others. You simply enter up to t 280 characters, up from 140, and post. Everyone who follows you gets the update, and you ca...
Aug 01, 2018•8 min
Don’t send messages out with bad grammar, spelling and content. Your targeted audience-members get bombarded with e-mails on a daily basis. Do you really think they are going to click on a link with mistakes in the subject line of your message? This creates a bad first-impression. After all, why should someone spend the time opening and reading your e-mail if you can’t take the time to proofread it? It may sound obvious, but be sure to check all of your messages carefully before pressing the “se...
Jul 13, 2018•8 min
