3 Email Mistakes that Can Kill Your Campaign

  Don’t send messages out with bad grammar, spelling and content. Your targeted audience-members get bombarded with e-mails on a daily basis. Do you really think they are going to click on a link with mistakes in the subject line of your message? This creates a bad first-impression. After all, why should someone spend the time opening and reading your e-mail if you can’t take the time to proofread it? It may sound obvious, but be sure to check all of your messages carefully before pressing the “send” button. 2. Avoid sending messages that don’t provide value to your customers. People don’t want to hear about how great your business is, your latest hire or the features of your products and services. They want to know what’s in it for them and how you can help solve their problems. Offer valuable tips, insights and facts that they can actually use. Don’t send messages full of “fluff.” Instead of adding graphics, emoticons, All Caps, explanation points, long, run-on sentences, and more, get to the point! If you don’t have valuable information to share and a good message, don’t send out your e-mail at all. Only send emails with substance that provide unique information relevant to the recipient.