Simple Tips to Plan for the Holidays Now

While it’s still summer, holiday marketing planning is already in full swing. Retailers are already starting to hire for the holiday rush as the buying season begins earlier and earlier. With this in mind, here are… 3 tips to Prepare Your Holiday Marketing Campaign Now 1. Research. Look at what you did last year and what worked best. Also, review what your competitors did last year and where they are now. Study your industry and the habits of your target market. Figure out what is important to your customers and how you can solve their problems… especially during the holiday season. This detailed data will give you juicy nuggets of information to act on! 2. Create. Once you study your research findings, get creative. What can you offer that is unique to your business? Can you package your services in a special way? Can you create a special catalog or Tips book with valuable information pertinent to your customers?Maybe you can team up with another business or charity to offer something unique? It can be fun to think of new and creative ways to reach your audience during the holidays… especially when you are not faced with a tight deadline. 3. Plan. Once you know what you want to present during the holidays, you need to plan all of the details. Start with a calendar that includes all of your marketing, content and PR campaigns. Who is going to be responsible for various activities and when are the due dates? Do you need to hire extra help? How are you going to track results? What is your budget? Think of everything that needs to take place to make your campaign a success and create a detailed plan. This process takes time and effort, but it’s essential for success. With organization, everyone involved knows their responsibilities and timelines. While many business owners are still at the beach, you can gain a competitive advantage by focusing on the upcoming, winter holidays instead. Now is the time to do your research, create unique marketing and plan for the big, winter holiday sales season. You’ll save yourself a lot of stress from last-minute activities and be able to develop a well-organized campaign that will skyrocket sales. www.rembrandtwrites.com www.podcastandradio.com