Do You Fight Over Which Words to Use?

If you’ve ever had a disagreement with a client, partner or employee over the use of certain words in your marketing or PR campaign, there are two simple ways to remedy this situation. Use AP Style.   The Associated Press issues an updated book every year called the “AP Stylebook and Briefing on Media Law.” It’s available at http://www.apstylebook.com/. Basically, it provides a dictionary-like guide to correct spelling and grammar that is used by most media venues in the U.S. And since press releases usually follow this style anyway, why not use it to settle word disagreements? If your clients insist on using a certain word or style, point to the entry in the book and show the correct usage. You have set guidelines for everyone to follow, and the disagreements end.   Test it.   Another way to end disagreements about word usage is to test variations. Simply write your content and post two different versions. Monitor the results with Google Analytics or links and interactions you can track, and see which version received the most attention. You then have an uncontested winner!   Why spend time on dumb arguments over word usage, grammar and style? Instead, use one of these solutions to enhance overall results and focus on more important, core business activities. www.rembrandtwrites.com www.podcastandradio.com   Learn more about your ad choices. Visit megaphone.fm/adchoices