Zondra Evans , Founder and CEO of Zondra TV Network Join Simpli.fi TV for a lively discussion with Zondra Evans, founder of a streaming television network and marketing expert, as she discusses the world of streaming TV advertising. Discover why advertisers should care about streaming TV, how small to mid-size businesses can leverage it cost-effectively, and the importance of an omnichannel approach in the digital landscape. Gain insights into the future of advertising and the role of digital re...
Apr 17, 2025•11 min•Season 1Ep. 92
Damon Burton , Founder of SEO National Join host Ann Kraus in a candid conversation with SEO expert Damon Burton as they discuss the power and pitfalls of artificial intelligence (AI) in the world of search engine optimization (SEO). Damon shares his insights on describing SEO to clients, the potential liabilities of using AI for content creation, and the importance of quality control. Discover how AI could impact the future of SEO and what strategies Damon advises to tread carefully in this evo...
Apr 17, 2025•10 min•Season 1Ep. 95
In this special 100th episode of Simpli.fi TV, CEO Frost Prioleau and CTO Paul Harrison reflect on Simpli.fi's inception, evolution from display to omnichannel advertising, emphasizing innovative use of unstructured data, adaptability to industry shifts like mobile and CTV, and the team's pivotal role. They outline the future vision: integrating acquired platforms for end-to-end campaign management, easing the transition from linear to CTV, and expanding services to unlock omnichannel opportunit...
Apr 17, 2025•21 min•Season 1Ep. 100
John Chan , CEO and co-founder of 2X Growth Agency In this Simpli.fi TV interview, John Chan shares strategies for effectively managing large ad budgets and optimizing ROI. He highlights the advantages of working with substantial budgets, emphasizing the wealth of data available for informed decision-making. John stresses the importance of campaign structure and knowing when to break established rules to adapt to specific scenarios, especially in e-commerce and D2C sectors. The discussion also a...
Apr 17, 2025•13 min•Season 1Ep. 101
Sara Elkins , Vice President of Digital for Shaker Recruitment Marketing In this insightful conversation, Sara Elkins, an expert in recruitment marketing, shares her perspective on the essential components of a successful recruitment marketing program. She emphasizes the importance of starting with a strong employer brand, aligning messaging with the target audience, and leveraging various digital strategies to attract and engage candidates effectively. Sara discusses the role of programmatic ad...
Apr 17, 2025•12 min•Season 1Ep. 102
Eric Nelson , Co-founder of Fraction Media Group Eric Nelson of Fraction Media Group discusses the agency's groundbreaking stance on independence and transparency in media relationships. By eschewing ownership and adopting a fee structure without markups, the agency prioritizes client interests and accelerates campaign processes. Eric also delves into the challenges and opportunities in Connected TV, emphasizing the shift from program-based to audience-based targeting. The dialogue concludes wit...
Apr 17, 2025•19 min•Season 1Ep. 104
Paul Harrison , Chief Technology Officer Simpli.fi Paul Harrison, Simpli.fi's CTO, talks about cookie deprecation's impact on advertising. Harrison stresses preparedness, highlighting Simpli.fi's proactive stance, leveraging privacy by design principles. He discusses alternative solutions like contextual targeting, ZTV for CTV, and geofencing for attribution. Addressing concerns about keyword search retargeting and frequency capping, Harrison assures readiness. He also discusses the evolving lan...
Apr 17, 2025•10 min•Season 1Ep. 107
Grace Dominique, Senior Director of Sales, Simpli.fi. Grace Dominique, a seasoned professional at Simpli.fi, shares her expertise on programmatic campaign best practices. From defining campaign goals to leveraging unstructured data, she offers invaluable advice backed by real-world examples, demonstrating how advertisers can maximize performance and ROI.
Apr 17, 2025•15 min•Season 1Ep. 108
Chris Rodriguez , CEO of iExcel In this Simpli.fi TV discussion, David McBee and Chris Rodriguez explore the evolution of digital marketing, emphasizing measurable performance alongside targeted awareness campaigns. Chris shares insights on leveraging display ads for audience targeting and conversion success, while also highlighting the effectiveness of social messaging and SMS marketing. The conversation underscores the importance of personalized outreach and adapting strategies to the ever-cha...
Apr 17, 2025•12 min•Season 1Ep. 112
Matt Crenshaw , CEO of Nova Matt Crenshaw, CEO of Nova, to discusses the evolving landscape of creative automation and AI in digital advertising. They delve into the concept of "regenerative AI" and its practical applications, highlighting Nova's role in seamlessly repurposing content across different advertising channels. Matt explains how Nova's technology enables brands to quickly adapt successful social media posts into ads suitable for various platforms, including desktop, mobile, online vi...
Apr 17, 2025•13 min•Season 1Ep. 113
Will Gaffney , Principal Product Manager at Simpli.fi Join David McBee and Will Gaffney in this insightful episode of Simpli.fi TV, where they explore the essential metrics behind streaming TV ad campaigns. Gain a comprehensive overview of how impressions translate into measurable impact, from reach and frequency to targeting strategies. Whether you're a marketer, media buyer, or business owner, this episode offers valuable insights to navigate and understand the effectiveness of your streaming ...
Apr 17, 2025•18 min•Season 1Ep. 115
Granger Tripp , Client Partner at LiveRamp Join Granger Tripp as he discusses LiveRamp's groundbreaking advancements in data collaboration. Learn how LiveRamp facilitates secure data sharing among businesses, including their partnership with Simpli.fi. Discover how this collaboration empowers advertisers to execute targeted campaigns, optimize measurement, and prepare for the future without third-party cookies....
Apr 17, 2025•11 min•Season 2Ep. 2
Ezgi Arslantay , Co-Founder of Fucimo In this illuminating discussion between David McBee and Ezgi Arslantay, the focus remains steadfast on democratizing advertising for small businesses. Arslantay, drawing from her extensive marketing background, underscores the challenges faced by SMBs in accessing diverse advertising channels and offers actionable solutions. From leveraging streaming television to embracing creative targeting strategies, the conversation highlights the transformative potenti...
Apr 17, 2025•12 min•Season 2Ep. 4
Robert Royer , Founder and President of Building Brands Marketing Explore the intricacies of comprehensive marketing strategies for small to medium businesses (SMBs) with Robert Royer. Robert emphasizes the importance of having a well-defined marketing strategy, encompassing campaign objectives, target personas, and unique value propositions. Learn how the team at BBM leverages their expertise in search engine marketing (SEM), social media, and programmatic advertising to create a cohesive appro...
Apr 17, 2025•12 min•Season 2Ep. 12
Matthew Kilmurry , Founder & CEO, Intrinsic Digital Join us for an insightful interview with David McBee and Matthew Kilmurry as they dive into the transformative power of AI in location-based marketing. Discover how AI has revolutionized creative processes, enabling local businesses to compete with national brands. Learn about the impact of AI on localized content, streaming TV advertising, and the future of digital marketing. Don't miss this engaging conversation filled with innovative str...
Apr 17, 2025•14 min•Season 2Ep. 13
Doug Zarkin , Chief Brand Officer at Good Feet Worldwide In this engaging interview, Doug Zarkin shares his journey from agency life to becoming a client-side brand expert. With a focus on his book, Moving Your Brand Out of the Friend Zone , Doug explains the importance of creating deep, meaningful relationships with consumers by thinking human. He emphasizes the balance of art and science in marketing, the role of data in making informed decisions, and the critical nature of understanding your ...
Apr 17, 2025•16 min•Season 2Ep. 16
Natalie Bruno , Director of Revenue Strategy at January Spring In this episode of Simpli.fi TV, Natalie Bruno talks about the transformative power of programmatic media in digital marketing. Natalie shares how her company coaches agencies and publishers to create successful programmatic campaigns by focusing on strategic planning, leveraging first-party data, and using innovative tools like lookalike audiences and geofence conversion zones. The discussion highlights common pitfalls in digital st...
Apr 17, 2025•14 min•Season 2Ep. 19
Kelly Heilpern , Chief Strategy Officer at Ammunition David McBee sits down with Kelly Heilpern, Chief Strategy Officer at Ammunition to explore the future of programmatic advertising amidst tightening privacy laws. Discover how programmatic media continues to evolve, offering powerful targeting opportunities that lead to "no media waste and massive results." Kelly shares expert insights on leveraging contextual targeting, CTV, and AI to create personalized, relevant ads that captivate audiences...
Apr 17, 2025•13 min•Season 2Ep. 20
Behdad Jamshidi , CEO of CJAM Marketing In this insightful interview with Behdad Jamshidi, we dive deep into the world of agency matchmaking. Behdad shares his journey from an unexpected career path to becoming a top expert in pairing businesses with the right marketing agencies. He offers actionable advice for agency owners on building stronger partnerships through effective communication, systems, and niche expertise. Whether you're an agency looking to scale or a business seeking the perfect ...
Apr 17, 2025•12 min•Season 2Ep. 24
Nick Jain , CEO of IdeaScAale In this episode of Simpli.fi TV, discover the cutting-edge AI hacks revolutionizing marketing and learn how these innovations could reshape your career. Dive into the strategies that leverage AI to transform content creation, optimize SEO, and outpace traditional marketing methods. Explore how AI is not only enhancing marketing but also challenging existing job roles, and get ahead with insights on using AI effectively. Uncover the tools and techniques that could re...
Apr 17, 2025•15 min•Season 2Ep. 25
Shaun Whynacht , CEO of Blue Cow Marketing Unlock the power of AI in your marketing strategy! Join Shaun Whynacht, an expert in automation and client engagement. In this insightful episode, Shaun reveals how artificial intelligence is transforming the way marketers create personalized customer journeys, streamline ad campaigns, and build authentic connections at scale. Whether you're struggling with content creation, managing client interactions, or looking for fresh ways to engage your audience...
Apr 17, 2025•13 min•Season 2Ep. 26
Zeke Camusio , CEO at Data Speaks David McBee sits down with data scientist Zeke Camusio, CEO of Data Speaks, to explore how advanced AI tools can revolutionize digital marketing. As a veteran in custom attribution models, Zeke explains why traditional tracking methods often fall short in today’s multi-touch, multi-device landscape—and how AI-powered solutions can step up to help marketers truly understand what drives conversions. From media mix modeling to first-party tracking, Zeke shares the ...
Apr 17, 2025•14 min•Season 2Ep. 28
Eric Elliott , CEO and Founder of VIP Marketing Eric Elliott discusses the shift in legal advertising from costly, less-targeted options like Google AdWords to programmatic advertising's granular precision. By leveraging tools like geofencing and demographic targeting, legal advertisers can target specific audiences—such as patients in hospitals or ideal referral law firms—with unparalleled accuracy. Elliott illustrates the effectiveness of these tactics through compelling success stories, inclu...
Apr 17, 2025•12 min•Season 2Ep. 30
Take control of your own AI programmatic advertising campaigns without the hassle of sales calls, slow ai chat bots or complex setups. This episode explores the all-new Simpli.fi Autopilot AI, a platform designed to help small business owners and advertisers effortlessly launch and optimize AI-driven digital advertising. Discover how AI automation simplifies ad placement across CTV, streaming audio, video, and display, while providing real-time insights and performance recommendations. Whether y...
Apr 17, 2025•11 min•Season 2Ep. 31
Josh Eliseuson , President and Founder of Jubilant Digital Marketing Explore the evolution of digital marketing with Josh Eliseuson, as he discusses the shift from traditional search engine marketing to the advanced targeting capabilities of programmatic media. Learn how businesses are navigating rising CPCs on platforms like Google by leveraging more efficient strategies that drive results. With real-world examples and industry insights, this interview provides valuable knowledge for anyone loo...
Apr 17, 2025•12 min•Season 2Ep. 21
Kevin Planovsky, Principal and Head of Growth at Croud, joins David McBee on Simpli.fi TV to discuss the evolution of media investments and strategies for navigating paid social, programmatic, and search channels in 2025. With over 15 years of experience, Kevin shares insights from his journey co-founding Vert Digital, selling the company to Croud, and scaling media planning efforts across multiple industries. He emphasizes the importance of first-party data, analytics, and AI in creating a holi...
Feb 11, 2025•14 min•Season 2Ep. 32
Matthew Tsang , Brand Director and Co-Founder of AndHumanity In this episode, David McBee sits down with Matthew Tsang of AndHumanity for an inspiring conversation on the power of inclusive marketing. Matthew dives into the agency’s mission to serve people-first brands and create a legacy of belonging, explaining how his personal journey with family shaped this vision. They discuss the business case for inclusive marketing, share eye-opening stats on underserved communities, and explore how pers...
Nov 12, 2024•13 min•Season 2Ep. 27
Skip Wilson , CEO of DRAFT Advertising This interview uncovers a powerful truth in digital advertising: it’s not where your ads appear, but who sees them that counts. Discover why focusing on audience precision can drastically improve your campaign results and how programmatic strategies are reshaping the way businesses think about advertising. If you want to understand what truly drives effective ad campaigns and get practical insights into making the most of your media budget, this is the inte...
Oct 15, 2024•14 min•Season 2Ep. 23
Lasana Smith , CEO of GAROI Media David McBee sits down with Lasana Smith, political marketing strategist, just 30 days before the 2024 election. Lasana shares expert insights into optimizing political campaigns with programmatic advertising, offering tips on audience targeting, creative messaging, and campaign optimization in a fast-paced political environment. She also reveals the psychological strategies her agency uses to drive voter engagement and shares the importance of diversity and geot...
Oct 08, 2024•14 min•Season 2Ep. 22
Nick Smith , President of Loud Canvas Media In this episode of Simpli.fi TV, David McBee sits down with Nick Smith, President of Loud Canvas Media, to discuss advanced targeting strategies and the power of sequential messaging in digital marketing. With experience spanning from pastorship to strategic marketing in the pharma industry, Nick shares insights into crafting humanistic, purpose-driven campaigns that resonate with niche audiences. He emphasizes the importance of starting with a solid s...
Sep 10, 2024•14 min•Season 2Ep. 18
