Winning Results through Audience Targeting | Chris Rodriguez
Apr 17, 2025•12 min•Season 1Ep. 112
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Episode description
Chris Rodriguez, CEO of iExcel
In this Simpli.fi TV discussion, David McBee and Chris Rodriguez explore the evolution of digital marketing, emphasizing measurable performance alongside targeted awareness campaigns. Chris shares insights on leveraging display ads for audience targeting and conversion success, while also highlighting the effectiveness of social messaging and SMS marketing. The conversation underscores the importance of personalized outreach and adapting strategies to the ever-changing digital landscape.
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