Brandon Lutz , Head of Offline and New Media at Miro In this insightful episode, Brandon Lutz dives deep into the evolving landscape of B2B marketing, challenging the traditional reliance on search, SEO, and social media by advocating for the strategic inclusion of programmatic media. Lutz shares his expertise on how to overcome common objections to programmatic, emphasizing its flexibility, precise targeting, and multi-stage funnel effectiveness. Whether you're a seasoned marketer or just start...
Sep 03, 2024•18 min•Season 2Ep. 17
Natalie Ulfig , Advertising Business Development Manager at Frndly TV Excited about affordable high-quality CTV content? Tune in to hear Natalie Ulfig from Frndly TV discuss how they bring feel-good entertainment to the market. Learn how Frndly TV's precise targeting and brand-safe content, combined with Simpli.fi's programmatic guaranteed deals, can enhance your ad campaigns with better reach and more control....
Aug 20, 2024•10 min•Season 2Ep. 15
Jonno Burden , Senior Sales Director at Simpli.fi Join us for an insightful conversation with Jonno Burden as he outlines innovative digital strategies for business-to-business (B2B) marketing. Discover how native and contextual targeting via programmatic media can transform your advertising efforts. Learn about combining account-based marketing with contextual targeting to reach high-value decision makers in the C-Suite. Explore the benefits of native ad placement for enhanced engagement and tr...
Aug 13, 2024•12 min•Season 2Ep. 14
Jennifer Zeghibe , Senior Director of Strategic Partnerships at Dstillery Join us for an enlightening conversation with Jennifer Zeghibe, a leading voice in AI ad targeting, as she discusses how Dstillery is setting new standards in lookalike audience creation. Discover how their patented ID-free®® technology is revolutionizing programmatic advertising by ensuring privacy while enhancing performance. Jennifer shares insights into Dstillery's innovative approaches, from leveraging first-party dat...
Jul 23, 2024•13 min•Season 2Ep. 11
Jeff Swartz , CEO and Founder of Ethic Advertising Agency and Qujam Join David McBee and Jeff Swartz in an engaging discussion about the power of geofencing in localized advertising. Learn how Qujam's innovative platform is transforming ad tech for businesses of all sizes. Hear success stories, expert insights, and practical advice for leveraging geofencing to maximize your marketing impact. This interview offers valuable takeaways for media buyers, agencies, and anyone interested in cutting-edg...
Jul 09, 2024•14 min•Season 2Ep. 9
Brad Heureux , Founder and CEO of Creator Media Network Listen in to an enlightening conversation with Brad Heureux, the visionary founder of Creator Media Network. Brad discusses the critical importance of strategic content creation and the questions every creator should ask before diving in. Explore how to effectively use AI, engage audiences, and turn your creative passions into successful business models. Packed with practical advice and real-world examples, this episode is a valuable resour...
Jul 02, 2024•12 min•Season 2Ep. 8
Doug Powell , Independent Consultant for Boston Children's Hospital Doug Powell discusses how Boston Children's Hospital navigates HIPAA regulations while employing creative digital strategies to reach their target audience. By emphasizing compassion and focusing on lifestyle targeting, they maintain compliance and achieve effective engagement. Powell highlights the importance of testing and learning, noting the hospital's cautious but innovative approach. Their use of video in campaigns has pro...
Jun 25, 2024•14 min•Season 2Ep. 7
Scott Cody , Executive Director at 3131 Media In this interview, Scott Cody discusses the importance of defining success upfront in marketing campaigns, emphasizing the need for clear Key Performance Indicators (KPIs). He highlights the value of measuring ROI and leveraging programmatic advertising to reach target audiences effectively. Additionally, Cody underscores the significance of Connected TV (CTV) advertising, noting its accessibility for small businesses and its ability to capture engag...
May 28, 2024•13 min•Season 2Ep. 3
Reid Holmes , Author, Appreciated Branding Reid Holmes, a seasoned ad agency veteran turned branding visionary, delivers a wake-up call to the marketing world. With a career spanning decades in the cutthroat industry of advertising, Holmes shares his epiphany—a realization that the ephemeral nature of traditional advertising wasn't fulfilling his desire for a lasting legacy. Through insightful anecdotes and astute analysis, Holmes introduces the concept of "unique emotional solutions" and unveil...
May 14, 2024•12 min•Season 2Ep. 1
Michael Buzinski , CEO of Buzzworthy Marketing Michael Buzinski presents a groundbreaking framework for small business owners to revolutionize their approach to digital marketing and revenue generation. Drawing from his extensive experience and research, Buzinski unveils the power of focusing on three key performance indicators: website traffic, conversion rates, and average revenue per client (ARPC). By demonstrating how a modest 26% improvement in each of these metrics can lead to a doubling o...
Apr 30, 2024•15 min•Season 1Ep. 114
Phil Vavelidis , Director of Political In this episode of Simpli.fi TV, Phil Vavelidis, Simpli.fi's Director of Political, shares insights on maximizing digital advertising for political campaigns. Phil emphasizes data quality and efficient utilization, highlighting Simpli.fi's AGF tool with over 93% match rates. He discusses targeting strategies across devices, emphasizing the rise of connected TV (CTV) advertising. Phil also addresses the continued relevance of linear TV advertising and the im...
Apr 04, 2024•11 min•Season 1Ep. 110
Lee Doyle , Chief Investment Officer at Empower Media Lee Doyle discusses how the landscape of connected TV (CTV) is unfolding, revealing a paradigm shift in advertising accessibility and effectiveness. Doyle highlights the burgeoning supply of advertising-supported CTV, catalyzing opportunities for businesses of all sizes, especially SMBs, to engage with precise targeting and reduced costs. As CTV continues to integrate live sports and news, alongside innovations like shoppable solutions and cr...
Apr 02, 2024•15 min•Season 1Ep. 109
Adam Sinkus , Managing Partner at A Purpose Partnership David McBee and Adam Sinkus engage in a lively conversation about the role of AI in content creation for agencies. Adam shares his perspective, highlighting AI's capabilities in tasks like SEO research and drafting outlines. However, he emphasizes the irreplaceable value of human touch in editing to maintain a brand's unique voice and emotional connection with the audience. Adam also discusses how his agency leverages AI tools for SEO optim...
Mar 19, 2024•11 min•Season 1Ep. 105
Bryan Miller , President of Neptune Ops Bryan Miller sheds light on the use of cutting-edge technology in political advertising, emphasizing the importance of targeting specific policymakers. He discusses the evolution of political advocacy, the urgency of rapid response times, and the need to adopt innovative strategies from the commercial sector. Miller also highlights the transformative impact of streaming television, particularly Connected TV, in revolutionizing political messaging by enabli...
Mar 14, 2024•16 min•Season 1Ep. 105
Kim Rozdeba , Author of Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties In this episode of Simpli.fi TV, author Kim Rozdeba reflects on his agency experience, emphasizing that effective branding is about how a brand makes customers feel. Inspired by the origins of the Veuve Clicquot champagne brand, Kim embarked on a quest to uncover stories of visionary women who founded and transformed brands with purpose and empathy. These women's journ...
Mar 05, 2024•13 min•Season 1Ep. 103
Todd Handy , Chief Revenue Officer of SEBPO Todd Handy, an expert in sales, digital media, and outsourcing, shares his expertise on when and why agencies, publishers, and ad tech platforms should consider outsourcing to companies like SEBPO. He discusses signs to watch for, employee engagement strategies, and finding the right balance between human resources and AI. Todd also touches on the legal aspects of AI and data protection in the outsourcing industry....
Feb 13, 2024•9 min•Season 1Ep. 99
James Hipkin , CEO of Inn8ly and Red8 Interactive James Hipkin, talks about the evolution of digital marketing strategies and the role of AI in 2023. James highlights the transformation from digital marketing being an afterthought to its current integral role in overall marketing strategies. He emphasizes the importance of a customer-first approach and the potential impact of AI in the field. Furthermore, James sheds light on the most common mistake marketers make: the absence of a strategic app...
Feb 08, 2024•9 min•Season 1Ep. 98
Rebecca Emery , Founder and AI Business Strategist at Seacoast AI In this insightful conversation, Ann Kraus and Rebecca Emery delve into the world of AI and its impact on digital marketing. They discuss the ways in which AI can be harnessed to enhance digital marketing strategies and its potential to revolutionize the field. Rebecca emphasizes the importance of balancing AI with human oversight and shares four crucial tips for agencies and marketers to navigate the legal and ethical challenges ...
Feb 01, 2024•9 min•Season 1Ep. 96
Jennifer Tullar , Sales Director at Simpli.fi Jennifer Tullar discusses the significant shift in television advertising from traditional to connected/streaming TV. Jennifer, who spent two decades working in traditional television, touches on topics such as the decline in news viewership, the impact of streaming on sports broadcasting, and the rise of streaming services giving viewers more control over their content consumption. Jennifer also talks about the importance of measurement, return on a...
Jan 16, 2024•12 min•Season 1Ep. 91
Shannon Allen , Chief Revenue Officer of Federated Digital Solutions Shannon Allen explores the importance of understanding the "why" in marketing. She discusses how this philosophy influences marketing strategy and shares real-life success stories of businesses that embraced this concept. Shannon also provides valuable insights into common mistakes made by marketers and the importance of being proactive in digital marketing. David McBee: Hello, and welcome to Simpli.fi TV, the web series and po...
Jan 09, 2024•12 min•Season 1Ep. 89
Will Gaffney, Principal Product Manager at Simpli.fi David McBee chats with Will Gaffney, a product expert at Simpli.fi, about the game-changing influence of ACR (Automatic Content Recognition) data in the Connected TV (CTV) landscape. Learn how this data offers insights previously monopolized by Nielsen, bringing granularity down to the zip-code level. Gaffney demystifies the technology behind ACR, clarifies its implications for advertisers, and offers strategic tips for agencies looking to bro...
Jan 04, 2024•12 min•Season 1Ep. 88
Wes Benwick , Senior Product Manager Simpli.fi In this insightful discussion, Wes Benwick breaks down the world of streaming television and its impact on traditional advertising approaches. Explore the enduring power of reach and frequency in a landscape where the odds are in advertisers' favor, and how a blend of digital and linear strategies can hit the jackpot with target audiences. Watch to the end for a powerful story that illustrates the effectiveness of ZTV, showcasing the shift towards a...
Dec 12, 2023•14 min•Season 1Ep. 81
Brian Piper , Director of Content Strategy and Assessment at the University of Rochester Join us as Brian Piper shares invaluable insights into content marketing and optimization. Discover the crucial steps to create successful content consistently, understand the importance of data analysis in shaping content strategies, and navigate conflicts in content optimization across diverse sectors, including higher education and marketing agencies. Learn how strategic content optimization can revolutio...
Dec 05, 2023•8 min•Season 1Ep. 79
Scott Palmer , Vice President Media and Digital at French/West/Vaughn In this episode, our guest Scott Palmer, a seasoned marketer, shares invaluable insights on achieving rapid growth in the competitive marketing landscape. He talks about the essential factors for the coveted 'hockey stick' growth, emphasizing product-market fit, community engagement, and strategic timing. Scott also sheds light on the symbiotic relationship between marketing campaigns, audience nurturing, and product developme...
Nov 30, 2023•10 min•Season 1Ep. 78
Jesse McFarland , Founder of SpearPoint Marketing Jesse McFarland shares valuable insights into managing client expectations in the world of SEO. He emphasizes the importance of framing SEO as a long-term investment, fostering trust by explaining the journey's duration upfront. Jesse also discusses the significance of onboarding processes and setting realistic timelines, ensuring clients understand the need for patience. Whether it's B2B or B2C, his expertise shines through as he unravels the in...
Nov 14, 2023•11 min•Season 1Ep. 74
Trevor W. Goodchild , Facebook Policy Specialist In this intriguing interview, Trevor W. Goodchild, a seasoned expert in Facebook advertising policies, shares his deep insights with host David McBee on Simpli.fi TV. They discuss the common challenges faced by media buyers and advertising agencies dealing with Facebook ad account disablements. Goodchild's unique perspective, gained from his experience working both in Facebook ads and tech support, reveals the inner workings of Facebook's policy e...
Nov 09, 2023•13 min•Season 1Ep. 73
Melinda Byerley , CEO of Fiddlehead Marketing David McBee sits down with Melinda Byerley, an expert in marketing leadership, to uncover the challenges and opportunities facing senior marketing leaders in the tech industry. Melinda shares her insights on building trust, understanding the organization's nuances before making changes, and the evolving role of brand in marketing. She also discusses her journey into the world of AI marketing analytics and offers valuable advice for agencies and peers...
Nov 07, 2023•11 min•Season 1Ep. 72
Michael Beach , CEO of Cross Screen Media In this engaging interview, David McBee sits down with Michael Beach, a leading expert in the TV and streaming TV industry. Michael shares his journey from founding a digital agency to navigating the evolving landscape of television advertising. Discover why TV advertising is more complex than ever, how to tackle fragmentation, and why local advertisers have a golden opportunity. Get insights into the future of advertising and learn how to future-proof y...
Oct 24, 2023•14 min•Season 1Ep. 68
Alyson Lex , Direct Response Copywriter Join podcast host David McBee as he engages in a lively conversation with Alyson Lex, an expert copywriter and conversion strategist. Alyson sheds light on the misconceptions surrounding the role of copywriting in advertising and how it deeply impacts the success of ad campaigns. With her insight, she emphasizes the significance of conversion checkpoints and explains how they dissect the customer journey for enhanced results. Tune in to discover how emotio...
Oct 17, 2023•9 min•Season 1Ep. 66
Daniel Burstein , Senior Director, Content and Marketing for MECLABS Discover how agencies can craft impactful pitches, create customer-focused content, and ultimately thrive by fostering genuine connections and delivering value that resonates in this insightful interview, with Daniel Burstein, marketing expert and podcast host. Daniel delves into the power of empathy-driven marketing for agencies. Drawing from his extensive experience and research, he emphasizes the importance of understanding ...
Oct 10, 2023•12 min•Season 1Ep. 63
