Vinnie Potestivo , Founder of VPE.tv Host David McBee engages in an enlightening conversation with Vinnie Potestivo, the mastermind behind Emmy-winning brand strategies and founder-led triumphs. Join them as they explore Vinnie's remarkable journey from shaping MTV's legendary shows to his current role as the driving force behind VPE.tv. Unveiling the secrets of personal branding and content ownership, Vinnie reveals how owning your unique point of view can catapult messages to the forefront. Di...
Oct 05, 2023•15 min•Season 1Ep. 62
John Padua, Vice President of Media Buying, Trilogy Interactive In this episode, "Digital Renaissance: Rethinking Political Advertising," David McBee and John Padua engage in a revealing conversation about the changing face of political advertising. The shift from traditional television to the dynamic realm of digital platforms is explored, shedding light on why this transformation is imperative for modern campaigns. They discuss the reasons behind the gradual adoption of digital strategies, und...
Sep 27, 2023•12 min•Season 1Ep. 59
Kathryn Smith , Founder of Walton Birch In this captivating interview, e-commerce expert Kathryn Smith shares eye-opening insights on the evolving landscape of online shopping. Discover how cutting-edge multimedia techniques, like 3D renderings and interactive elements, are transforming e-commerce into a dynamic and engaging experience. Smith reveals the power of branding in a world of similar products, shedding light on how brands hold the key to differentiation. Join us as we explore the journ...
Sep 26, 2023•10 min•Season 1Ep. 58
Mike Woods , Founder and CEO of OrkaTV Join David McBee and Mike Woods as they delve into the dynamic world of Connected TV (CTV) advertising. They explore the disparities between the soaring consumption of streaming content and the seemingly slower growth of CTV ad spend compared to linear TV and cable. Mike posits that the nature of television has changed fundamentally, with the advent of CTV leading to fragmentation and a plethora of viewing options. The challenge lies in identifying what con...
Sep 12, 2023•13 min•Season 1Ep. 54
Mark Dinets , Partnership Director at Spaceback David McBee and Mark Dinets explore the innovative concept of Social Display, a creative variation that brings authentic content from social platforms like Instagram, Pinterest, and TikTok into programmatic media for paid advertising campaigns. Mark explains how Spaceback's creative automation software converts social media posts into display ads, preserving real-time engagement metrics like comments and likes, creating an immersive and interactive...
Sep 07, 2023•11 min•Season 1Ep. 53
Lee Doyle , Executive Vice President, Group Managing Director at Empower Media In this episode, David McBee engages in a compelling discussion with Lee Doyle about the rapidly evolving streaming TV landscape and its implications for brands, advertisers, and marketing agencies. They explore the migration from traditional linear TV to connected TV, emphasizing the precise targeting benefits it brings. The conversation extends to emerging platforms such as Tubi and Pluto, which offer a wealth of ad...
Sep 06, 2023•14 min•Season 1Ep. 52
Jennie Wright , Co-founder of Managmeant In this insightful interview, Jennie Wright, a list building and marketing expert, introduces The List Injection Method™, a powerful strategy for growing email lists through authentic collaborations and events. The List Injection Method™ focuses on utilizing OPA (Other People's Audiences) to create engaging online events like summits, challenges, and live series. By leveraging the exposure of guest speakers and partners, businesses can attract hundreds or...
Sep 05, 2023•11 min•Season 1Ep. 51
Sammy Rubin , Vice President of Integrated Media at Wpromote Sammy Rubin, an expert in integrated media strategy, delves into the critical role of an integrated marketing lead, who serves as the strategic linchpin, overseeing media investment decisions and preventing teams from operating in silos. Sammy discusses how this approach ensures marketing strategies align with overarching business objectives, optimizing audience strategy, media mix, investment, and measurement strategies. Discover the ...
Aug 31, 2023•12 min•Season 1Ep. 50
Jonny Holsten , Messaging Strategist and StoryBrand Guide at South Mountain Messaging David McBee sits down with Jonny Holsten to explore the effectiveness of the StoryBrand framework in marketing. Jonny explains how this formula helps businesses determine what to say in their marketing messages and find the right words to engage their audience. By focusing on the customer's story rather than the business or brand, the StoryBrand framework allows businesses to tell compelling stories across vari...
Aug 22, 2023•12 min•Season 1Ep. 47
Douglas Spencer , President and Chief Message Builder at Spencer Brenneman, LLC Ann Kraus and Douglas Spencer discuss the importance of strategic messaging in organizations, including non-profits. Douglas introduces the concept of a "chief message builder" that can apply to any organization. He explains the ABC methodology (Ask, Build, Connect) for crafting effective messages. They emphasize the need to periodically update messages and consider the role of digital platforms. Douglas notes that o...
Aug 17, 2023•9 min•Season 1Ep. 46
DJ Virtue , Northeast Region Manager, Simpli.fi In this interview with one of Simpli.fi’s very own, DJ Virtue explains the concept of native programmatic advertising, which involves creating ads that seamlessly blend with the look and feel of a publisher's site. He discusses the advantages of native ads over traditional formats and highlights how the acquisition of Bidtellect brought additional contextual targeting capabilities to Simpli.fi. DJ emphasizes the effectiveness of native programmatic...
Aug 15, 2023•8 min•Season 1Ep. 45
Ross McDaniel , Founder of Fencepost Ross McDaniel, a seasoned expert in the home services industry, talks about the highly effective Local Growth Formula. Ross explains how this formula, consisting of four key ingredients, can be applied not only to the home services industry but also to any local business and national brands with a local presence. The formula emphasizes the importance of visibility, competency, social proof, and referrals in driving local business growth. Ross highlights the s...
Aug 03, 2023•9 min•Season 1Ep. 42
Natalie Guzman , CEO and Co-Founder of Nadora.org Natalie Guzman shares her inspiring story of building a successful business while working from home with two young children. She discusses how becoming a virtual assistant allowed her to have flexibility, choose her clients, and create her own schedule. Natalie emphasizes the importance of routines and establishing clear communication channels both within her business and with her family. She offers insights into training virtual assistants effec...
Jul 25, 2023•9 min•Season 1Ep. 39
Gordon Firemark , CEO of Firemark Enterprises In this Simpli.fi TV interview, “The Podcast Attorney™” Gordon Firemark discusses the intersection of media law and advertising. Firemark explains that media and entertainment law are closely tied to advertising and intellectual property, including deals, contracts, compliance with regulations, and privacy concerns. McBee highlights the relevance of artificial intelligence (AI) in advertising and its legal implications. Firemark emphasizes the need t...
Jul 10, 2023•11 min•Season 1Ep. 34
Patrick Smith, Founder and Creative Director, C2 Creative Studio Ann Kraus and Patrick Smith discuss the significance of out-of-the-box thinking and branding strategies. Patrick emphasizes the importance of breaking the rules and shares the example of a water brand that disrupted the industry. They also explore why some organizations focus on specific products rather than the overall brand, and the benefits of investing in branding for smaller B2B businesses. Patrick suggests allocating around 5...
Jun 22, 2023•9 min•Season 1Ep. 30
Brittney Garcia-Dumas, owner of BGD Digital Marketing Brittney Garcia-Dumas discusses the importance of diversity, equity, and inclusion (DEI) in marketing campaigns. She emphasizes that reflecting the diverse demographics of the consumer base is essential for long-lasting brands. Her company prioritizes DEI strategies by listening to clients and aligning campaigns with their values. Brittney shares a successful DEI campaign example for a Black-owned restaurant in Memphis. She challenges the ass...
Jun 02, 2023•9 min•Season 1Ep. 24
Kyle Duford, President and Executive Director of Creative at The Brand Leader In this episode, Kyle Duford emphasizes the importance of the creative portion of digital campaigns and how it conveys the message of a brand. He shares that creative is the message itself and the visual expression of it, whether it’s in words, campaigns, or sales messages. Kyle also provides best practices for creatives and highlights the importance of investing in experienced professionals rather than relying on chea...
May 19, 2023•13 min•Season 1Ep. 22
Josh Richardson, Owner/Partner at Influence Digital Agency In this interview with Josh Richardson, a marketing veteran with over 25 years of expertise, Josh emphasizes the importance of building campaigns specific to each client’s needs rather than creating generic campaigns. He gives an example of a recent campaign he designed for the Camping Carolinas Association (CARVC), in which he utilized lookback technology, addressable geo-fencing and keyword search retargeting. Josh also discusses the b...
May 19, 2023•10 min•Season 1Ep. 21
Shannon Kinney, Founder of Dream Local Digital In this conversation, David McBee of Simpli.fi TV interviews Shannon Kinney, the founder of Dream Local Digital, about the changes and trends in digital marketing, particularly in social media. Kinney shares that they have evolved from providing social media services to coaching clients on how to be part of the process and improve their engagement rates. They have also seen a growth in demand for a full-service solution, including lead generation an...
May 16, 2023•10 min•Season 1Ep. 19
Erin Strong, Senior Vice President of Strategic Marketing, BrandMuscle In this episode of Simpli.fi TV, David McBee interviews Erin Strong, the Senior Vice President of Strategic Marketing at BrandMuscle, who has worked with brands such as BMW, Toyota, T-Mobile, Verizon, and many others. They discuss the top tactics utilized in 2022 by local marketers, including social media posting and engagement, email marketing, and paid social advertising. They also talk about the perception of what’s effect...
May 10, 2023•9 min•Season 1Ep. 18
Stephon Jacob , Strategic Planner at The Martin Agency Stephon Jacob, a strategist at the Martin Agency, discusses various aspects of advertising and marketing. Jacob is a graduate of VCU Brandcenter, the top master’s program for advertising and branding in the US. He works on campaigns for clients such as Buffalo Wild Wings, Virginia Tourism, and Santander Bank. According to Jacob, social media is the biggest opportunity in 2023, and he believes it is still slept on. He also discusses the impor...
May 10, 2023•8 min•Season 1Ep. 17
Anthony Clarke, Founder of ACC Unlimited In this interview with Anthony Clarke, founder of ACC Unlimited, a marketing and creative agency, David and Anthony discuss the hospitality and restaurant industry, with Clarke giving insights on why restaurants fail and how marketing can be used to help them succeed. Clarke cites lack of marketing and a poor location as the top reasons for restaurant failure. He emphasizes the importance of understanding what makes each restaurant unique and customizing ...
May 10, 2023•8 min•Season 1Ep. 16
Marcie Cerillo, BrandBlaster Manager – Media Buying Team at Treehouse Marketing Ann Kraus interviews Marcie Cerillo, a brand awareness marketing professional from Treehouse Marketing. Cerillo works as the BrandBlaster manager for the media buying team, using out-of-home, traditional broadcast, social and programmatic marketing techniques for their clients who work in the area of home contracting. She has over 20 years of experience assisting small to medium clients with their marketing needs. Ce...
May 10, 2023•8 min•Season 1Ep. 15
Sierra Walker, Media Director at The Karma Group David McBee interviews Sierra Walker, Media Director at The Karma Group, who discusses the importance of media strategy in industries where human encounters and interactions are critical. These industries, such as healthcare and financial services, require a long-term relationship with their customers and a strong sense of trust. Sierra explains how creative storytelling and understanding customer pain points are crucial in persuading customers to...
May 10, 2023•10 min•Season 1Ep. 13
Michael Martoccia, Vice President of APG Digital and High Road Digital Agency David McBee hosts Michael Martoccia, who is responsible for revenue growth, digital audience development, and solutions, partnerships across 125+ brands and markets in 15 states. The conversation covers Michael’s experience of building successful digital sales and advertising teams, revenue growth, and audience development across media group markets of all sizes. Michael advises companies to start creating their own fu...
May 10, 2023•10 min•Season 1Ep. 12
Matt Brandenburg, CEO of Brandendo, A Clutch Solutions Company Brandenburg talks about how Clutch Solutions, an Indigenous-owned and recognized MBE (Minority Business Enterprise), has been successful in offering marketing solutions to different tribes and other larger businesses while Brandendo provides the marketing fulfillment. Brandenburg attributes his success to being okay with failing and choosing to have a positive mental attitude every day. He emphasizes the need to focus on making money...
May 10, 2023•9 min•Season 1Ep. 10
Lasana Smith, Founder GAROI Media Lasana Smith, founder of GAROI Media, discusses how her full-service advertising agency focuses on delivering a positive return on investment for its clients, whether it be financial or through traffic or awareness. The company’s secret sauce is research and data-driven strategies that are unique and not intuitive. GAROI Media specializes in multicultural audiences and understands that the Hispanic and Black diaspora are not monoliths, so they break down into su...
May 10, 2023•9 min•Season 1Ep. 9
Jason Holmes, Founder and CEO of Thrivefuel David interviews Jason Holmes, the founder and CEO of ThriveFuel, a marketing agency specializing in targeted digital advertising. Holmes discusses how the shift to streaming television and video has disrupted the traditional broadcast model and has allowed smaller businesses to afford video advertising, which was not possible before. With the ability to target specific markets and locations, clients have seen an increase in orders and engagement. Stre...
May 10, 2023•10 min•Season 1Ep. 8
Matthew Kilmurry, CEO & Founder of Intrinsic Digital In this interview, David McBee speaks with Matthew Kilmurry, the founder and CEO of Intrinsic Digital, a company that works with over 1,000 apartment, hotel and restaurant locations nationwide, providing a specific geo-fencing approach for each location that helped grow Intrinsic Digital from $900,000 in revenue to over $6.5 million. Matthew’s strategy involves neighborhood-level targeting and custom creative strategies that help his clien...
May 10, 2023•8 min•Season 1Ep. 5
David Goode, Digital Director at Asher Agency David Goode, a digital marketing professional with 28 years of experience, talks about his work in media, specifically focusing on digital and marketing strategy, lead generation, customer journeys, analytics, social media strategy, website user experience, and SEO strategy. He emphasizes the importance of creating custom strategies for each business, based on understanding the target audience and finding a solution that will drive results. Goode als...
May 09, 2023•9 min•Season 1Ep. 4
