Understanding the “State of Screens” | Michael Beach
Oct 24, 2023•14 min•Season 1Ep. 68
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Episode description
Michael Beach, CEO of Cross Screen Media
In this engaging interview, David McBee sits down with Michael Beach, a leading expert in the TV and streaming TV industry. Michael shares his journey from founding a digital agency to navigating the evolving landscape of television advertising. Discover why TV advertising is more complex than ever, how to tackle fragmentation, and why local advertisers have a golden opportunity. Get insights into the future of advertising and learn how to future-proof your business in this ever-changing landscape.
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