A Paradigm Shift in Transparency and Collaboration | Eric Nelson

Eric Nelson, Co-founder of Fraction Media Group 

Eric Nelson of Fraction Media Group discusses the agency's groundbreaking stance on independence and transparency in media relationships. By eschewing ownership and adopting a fee structure without markups, the agency prioritizes client interests and accelerates campaign processes. Eric also delves into the challenges and opportunities in Connected TV, emphasizing the shift from program-based to audience-based targeting. The dialogue concludes with insights into the need for a unified industry metric and adapting to evolving viewer behaviors in the digital era.