Have you ever wanted to start a business in a super niche topic? When getting started, many people are scared to focus on just one audience. They worry that it won’t bring in enough business, but it is actually great for businesses to niche down! In this episode of Serve Scale Soar®, I am chatting with one of my Beta to Biggie members, Sita Kelly, who created a successful business serving a very niched-down audience. Sita has a degree in Religious Studies from The University of California, Santa...
Apr 19, 2022•30 min•Ep. 138
Let’s talk about traffic. We all know how important traffic is to our business. We need it to succeed! In the online space, there are three different types of traffic that you can tap into. In this episode of Serve Scale Soar®, I am going to be breaking down the different types of traffic and telling you which ones are right for who and at what stage of business. As many of you know, I started my business as a Facebook Ads Manager, so the topic of traffic for your business has always been near a...
Apr 12, 2022•25 min•Ep. 137
Sometimes, our biggest struggles end up being the push we need to get where we want to go in life. In this episode of Serve Scale Soar®, I sat down with one of my students, Samantha Fine, to talk about how she grew her digital marketing business from $2K months to over $16K months in less than a year despite having some serious struggles along the way. Samantha is a mom, wife, digital marketing strategist, and FB/IG Ads expert. She spent 12+ years working in digital marketing at various brands a...
Apr 05, 2022•32 min•Ep. 136
This episode is one of the hardest episodes I have ever recorded because not many people know this story. I am sharing my story about how three years ago, we filed for bankruptcy. Bankruptcy is a lonely position to be in. There’s a lot of shame attached to it, and there's a lot of money mindset shifting that has to go on. If you have ever been in the position where debt collectors are calling and you just can’t get ahead, I know that it is such a lonely place because no one wants to talk about i...
Mar 29, 2022•44 min•Ep. 135
Let’s talk about premium services! In this episode of Serve Scale Soar®, I am sharing some of the best premium services you can offer this year. No matter if you are already a service provider or you are just getting started, these are the services that I see being massive as the year goes on. I see business owners ask about these services all the time. It’s not an extensive list, but it is the top 10. With the Great Resignation, more and more professionals and businesses are going online. That ...
Mar 22, 2022•22 min•Ep. 134
I know I’m not alone in feeling like there is never enough time in a day to get everything done on my to-do list. This is a common feeling for most entrepreneurs, and it can be overwhelming! In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it. The key is to look at your time differently. It has worked for me, it has worked for many seven-figure entrepreneurs, and it has worked for people just getting started. N...
Mar 15, 2022•25 min•Ep. 133
Successful service providers come from all different industries! In this episode of Serve Scale Soar®, I sat down with Janine Kelbach to talk about how she went from being a nurse to a nurse writer agency to a leveraged program creator. Janine is the perfect example of taking your existing knowledge and using it to grow a niched-down service-based business. Like so many of us, she was a mom just trying to figure out how she could start a business that she could do from home while she took care o...
Mar 08, 2022•33 min•Ep. 132
Let’s talk about brand photos! This may be something you have been avoiding for a long time or it may be something that’s on your to-do list. Wherever you fall on that spectrum, this episode of Serve Scale Soar® is one you don’t want to miss. Having high-quality brand photos can take your business to the next level and help you attract the type of clients that you want to work with. It also makes creating promotional materials or graphics for your business a breeze because you have a ton of gorg...
Mar 01, 2022•44 min•Ep. 131
Have you heard of a Tiny Offer®? If you aren’t sure what that is, it’s a low-priced offer that is typically less than $50. It is sometimes referred to as a self-liquidating offer. It takes your customers through a sequence of other offers. Creating a successful funnel with these types of offers isn’t always easy, but don’t give up! It’s worth your effort and consistency. In today’s episode of Serve Scale Soar®, I sat down with Allie Bjerk to talk about everything you need to know to create your ...
Feb 22, 2022•40 min•Ep. 130
What’s your pricing persona? In this episode of Serve Scale Soar®, we are talking all about your pricing persona identifier. I have worked with thousands of service providers in my career. I have seen how they have priced their services and have noticed that they all generally fall into one of five categories. So today I am going to be sharing what these five categories are, how to move to the next level, or even how to jump from the bottom straight to the top. No matter which category you fall ...
Feb 15, 2022•15 min•Ep. 129
Are you ready for some serious inspiration? In this episode of Serve Scale Soar, I brought on one of my students, Amanda Scott, to talk about how she scaled her web design business and now gets referrals left and right. In web design, you need a consistent stream of clients coming in to scale. It takes hard work and determination, but Amanda put in the work and made it happen. Amanda works with busy, creative women who are ready to stop wasting so much time, money, and effort and finally have a ...
Feb 08, 2022•32 min•Ep. 128
Let’s talk about mass marketing! In this episode of Serve Scale Soar, I am sharing how you can use a leveraged program to scale your one-on-one services and how my Beta to Biggie students are doing just that. Marketing is the foundation of your business if you want to consistently grow. Whether it’s through referrals, active marketing, or passive marketing, it is essential as service providers for finding our clients and keeping our pipelines full. For my students inside the Beta to Biggie progr...
Feb 01, 2022•18 min•Ep. 127
2021 was a bit of a doozy! Are you right there with me? I definitely felt a different energy in 2021 than I have ever felt before, and I can see now how it set me up and prepared me to move forward in 2022 in business and life. With that said, I am sharing the top ten things I learned throughout the year in this episode of Serve Scale Soar. To give you a sneak peek into some of the lessons I am diving into, I learned that there are some things about business that I just don’t know yet. I had to ...
Jan 25, 2022•32 min•Ep. 126
Have you ever wanted to sell online using a virtual stage? People get nervous when it comes to selling to potential customers because it feels… icky. It’s an essential part of business, yet people are downright afraid of it sometimes. If this is how you feel, I am here to tell you that it doesn’t have to be that way! Utilizing a virtual stage can be a very powerful and effective method for increasing your sales. It’s all about taking your audience on a journey and showing how you are the 2.0 ver...
Jan 18, 2022•31 min•Ep. 125
Is starting a podcast something you have been thinking about doing? Do you think it might be something you want to do in the future? My podcast manager, Stephanie Judice, is joining me in this episode to talk all about podcasting! This episode was highly requested by our community, so I'm super excited to have this conversation with Stephanie. Stephanie is the CEO of a podcast production agency that works primarily with female coaches, consultants, and course creators to help them launch their p...
Jan 11, 2022•38 min•Ep. 124
Do you fly by the seat of your pants when it comes to content creation or do you plan your content out strategically and far in advance? Personally, I like to batch work and plan out my content way ahead of time! I did this recently during one of our Beta to Biggie calls, and I ended up planning 52 weeks of content ideas in less than 90 minutes! Can you believe that?! In this episode, I am sharing the exact process I used to do it. Whether you have a leverage program or you're a one-on-one servi...
Jan 04, 2022•12 min•Ep. 123
Do you want to scale your business? I bet you do! In this replay episode, I’m teaching you the 10 things I learned while scaling to $1 million in 2020. This is such an informative and reflective episode which is why I wanted to replay it! This episode originally aired as episode 74, so if you have already heard it, I recommend listening again because I know you will get more value from it the second time through! If you haven’t heard it, I know you will love this episode all about the lessons I ...
Dec 28, 2021•32 min•Ep. 122
As we wrap up 2021, I am bringing back two of the most downloaded episodes of the year as special replays! Today’s “Best of 2021” episode is a replay of Episode 100. This was such a fun episode to record and I had so much positive feedback and so many of you reaching out afterward. In case you missed this special episode the first time, be sure to tune in! We thought it would be fun to turn the tables, so Stephanie Judice, the podcast producer of Serve Scale Soar since the very beginning, is ask...
Dec 21, 2021•59 min•Ep. 121
Are you consistent in your business? As an entrepreneur, it can be so frustrating when we put so much time and effort into our new business just to find that it’s not paying off right away. It is the reason so many give up! The real key to success in business is patience and consistency. Most successful businesses do not see a huge profit for a while after getting started. You have to stay focused and be consistent in your efforts. In today’s episode of Serve Scale Soar, I sat down with Melany T...
Dec 14, 2021•29 min•Ep. 120
I totally nerd out over software! In this episode, I am covering 11 of my favorite software that I used in 2021 because I love them so much I can’t just keep them to myself! I have to share what they are and how they have transformed my business. These tools are saving us tens of thousands of dollars in payroll costs because I am able to use a lot of them in place of having a massive team. Isn’t that awesome? You might have heard of some of these already, but if not, I am getting into the detail...
Dec 07, 2021•27 min•Ep. 119
Have you ever heard of a Capsule Podcast? A capsule podcast is a six-episode podcast miniseries that aligns with your business and your marketing, so you get all the benefits of a podcast without the overwhelm of a weekly show. Betsy Wallace, my guest in this episode and the founder of Capsule Podcast, is joining me to talk all about that and how capsule podcasts can strategically build a mutually beneficial relationship between you and your customers and clients. Betsy Wallace is the founder of...
Nov 30, 2021•46 min•Ep. 118
Let’s “keep it simple sweetie” while we plan for 2022. What do you think? I plan to use my “KISS” philosophy while I plan for next year because it is incredibly impactful, it gets results and it’s not overwhelming. I am walking you through that philosophy in this episode along with the three main things that I focus on that move the needle forward in my business. I have some scary and amazing goals that I am sharing with you as well throughout the episode. I know listening to this will help you ...
Nov 23, 2021•27 min•Ep. 117
Are you a mother AND a business owner? Those are two very, very big jobs! As a mother and business owner myself, I know how difficult it can be. In this episode, I am having an amazing conversation with my friend and Serve Scale Soar member, Michelle Pontvert. Michelle is a branding and website designer supporting her fellow Moms / Mums on a mission to scale up their service-based businesses without burnout so they can spend more time with their families and do what they love. We are tackling so...
Nov 16, 2021•25 min•Ep. 116
In this episode of the Serve Scale Soar podcast, we are talking about one of my favorite topics that is not talked about enough - money and more specifically, wealth creation. I love shedding more light on understanding and creating our futures, so that is what this episode is focusing on with my guest, Mel Abraham. Mel is the first male I have ever interviewed on the podcast, and I am really excited to have him speak to us on this topic because he is the perfect person for it. Mel is a CPA by e...
Nov 09, 2021•50 min•Ep. 115
How the heck do you get through the holidays when you work with clients? We are diving into this in this episode for all of you that are service providers, course creators, or those of you that have memberships! Trust me when I say that it is never too soon to start preparing for a busy holiday season. It is approaching SO quickly this year! 2021 is going to be over before we know it, and I think it is so important that we plan ahead so we can move through the busiest time of year with ease and ...
Nov 02, 2021•19 min•Ep. 114
I am so excited because I have one of our amazing members of Serve Scale Soar on the podcast to tell us all about her journey to over $12,000 months as a social media strategist! That’s right! Teah Hopper is joining me to talk all about how she did this plus how she defines success on her own terms, how she has designed a business that lights her up, and how she has created a business that allows her more time all without a team. Teah is a social media strategist that helps businesses and entrep...
Oct 26, 2021•31 min•Ep. 113
How do you tap into your energy? Do you realize how important it is not only in your business but in your life to protect your energy? This is how we are able to show up as the best versions of ourselves! In this episode, I am joined by Nicole Culver who is an expert in helping entrepreneurs (especially mom entrepreneurs) with this! Nicole Culver helps online coaches take quantum leaps in their business with digital products. She is a certified Master NLP coach, hypnotist, and mindset expert who...
Oct 19, 2021•43 min•Ep. 112
The only way to be successful is to wake up at 5:00 a.m. and have a super strict morning routine, right? Wrong! How many times have you heard that? Even before I started my business, I heard over and over again that if I wanted to be successful, I needed to have a morning routine. I have to be honest and tell you that never worked for me. In this episode, I am sharing my experience with this and what I do now that works for me! Spoiler alert: I have a “Start of Day” routine instead, and I know t...
Oct 12, 2021•19 min•Ep. 111
Have you ever wondered exactly how you can take your knowledge from offline to online? My guest in this episode, Meredith Kallaher, did just that, so she is joining me to talk all about her journey. Meredith Kallaher is a wife and mom to 3 teenagers and a new puppy who lives in Miami, Florida. Similar to many others, 2020 brought big changes to Meredith’s business including a mutual decision to part ways with her partner in the Fall. Meredith took inventory of her skill sets, recalled her experi...
Oct 05, 2021•27 min•Ep. 110
Have you been thinking about becoming an ad manager? Are you already one but you want to update your services? In this episode, I am joined by 11 Facebook ad managers who are sharing their tips and strategies for starting and growing an ad management business! You are going to hear from people in all different stages of business, so whether you’re thinking about becoming an ad manager or you already have your own online business, these tips are gold. If this episode speaks to you, I want to invi...
Sep 28, 2021•16 min•Ep. 109
