Should you be using Honeybook in your business or Dubsado? People are constantly asking me which one is best, and honestly, either one of them is a great choice—I have used them both and think they’re both amazing products. But there are a few factors you may want to consider before you decide. Consider this episode of Serve Scale Soar® the battle of the CRMs! I’m diving into both systems, breaking them down, talking about their pricing and features, and I am also sharing what my Serve Scale Soa...
Nov 15, 2022•22 min•Ep. 168
Have you heard of VIP Days or Intensives? If so, do you know what the difference even is? Don’t worry, I’m here to answer all of your questions! In this episode of Serve Scale Soar®, I’m sharing what the difference between these two offers is, how to know if they’re right for you, and how you can add them to your business. In my business, I consider intensives to be paid discovery calls. They are quick and offer my clients a ton of strategy and value. Alternatively, VIP Days are more of a VIP ex...
Nov 08, 2022•26 min•Ep. 167
In the business world, we are always being told that we should be planning for the unexpected. And while I 100% believe that, I think it’s also very important to plan and prepare for the expected . For so many of us, there are things that come up throughout the year that we are expecting to come up, and yet we wait until the last minute to plan for it, or worst case scenario, we don’t plan for it at all. Whether it’s your kids coming home for summer break, vacations, or pregnancy like me, these ...
Nov 01, 2022•19 min•Ep. 166
Are you looking for some serious inspiration? In this episode of Serve Scale Soar®, I sat down with Natalie, one of my Conversions for Clients students, to talk about how she went from making $500 a month as a VA to having consistent five-figure months in one year as a single mom. Natalie Anne Martin is a Facebook Ad Strategist and single mom. After 10+ years of bartending, she decided to start working online to be able to spend more time with her daughter and also earn enough to support them bo...
Oct 25, 2022•30 min•Ep. 165
If you’re anything like me, you love a good software. I am the queen of finding the best software, but we do try to keep it as simple as possible. If you know me, you know my motto is “keep it simple, sweetie” and that was the whole goal this year. Simplicity. In this episode of Serve Scale Soar®, I’m sharing the 14 tools that I use for my business that we are loving in 2022. The more that we can automate our business, the more time we can get back and the less of a team we need. My business gre...
Oct 18, 2022•35 min•Ep. 164
Are you ready to start offering a premium service but you don’t want to go the ads or funnel-building route? Many people know what copywriting is, but conversion copywriting is a premium service that not enough people are tapping into. This service can give your business a major upgrade. In this episode of Serve Scale Soar®, I sat down with Anna Powers to talk about what conversion copywriting is, why it’s a premium service, and how to know if it’s right for you. Even if you’re not a copywriter,...
Oct 11, 2022•39 min•Ep. 163
Have you ever wondered about adding a Shopify store to your website to increase your income? In this episode of Serve Scale Soar®, I sat down with Monica Froese to talk about how to easily increase your income with a Shopify store. If you have no interest in creating a course or membership or anything like that, stay with us! I truly believe this is a great way to add a few extra hundred or thousand dollars to your account every month without having to actually create anything new. Monica is a d...
Oct 04, 2022•46 min•Ep. 162
How visible is your business? In this episode of Serve Scale Soar®, we are talking all about how to get visible. I sat down with Lisa Richards, a PR guest expert to talk you through the Ladder of Visibility. We’re not just talking about podcast guesting, getting featured on Forbes, writing blog posts, or getting on YouTube. We’re actually talking about all of it and what order you can do it in. Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen every...
Sep 27, 2022•32 min•Ep. 161
“What does your contract say?” If you’re a member of Serve Scale soar®, you’ve probably heard me say this before. As service providers, issues will come up—whether it’s late payments, clients canceling their contracts, or even scope creep, but how you have to handle it will always come down to your contract. In this episode of Serve Scale Soar®, I’m diving into the four things you need to have in your contract to protect yourself and your business. So many people forget these crucial pieces, but...
Sep 20, 2022•18 min•Ep. 160
This episode of Serve Scale Soar® is a super special one because we are celebrating our 3-year anniversary! To celebrate, I have a special guest joining me today. Stephanie Judice is my podcast producer, and she is joining us today to talk about her podcast management business, how she works, client retention, and so much more. This podcast episode isn’t just for podcast managers! It has useful tips and information for any service provider. Stephanie has so much knowledge to share, so I am so ex...
Sep 13, 2022•52 min•Ep. 159
“Don’t clients want hourly, and not cookie cutter packages?” This is a question I see asked a lot, so in this episode of Serve Scale Soar®, I’m diving in to answer it because there’s a lot to unpack here. Are there clients that want hourly? Absolutely. Are there clients that want packages? 100%. Are there clients that think they want hourly but end up going with packages? You bet. It’s really up to you how you price your services, however, there are differences in the way most clients see you ba...
Sep 06, 2022•19 min•Ep. 158
Are you ready to scale your business? As service providers, it can be hard to scale because you only have so much time in a day. The idea of scaling to $10K months can feel so out of reach, but it doesn’t have to be! There are ways you can scale your business with or without a team. In today’s episode of Serve Scale Soar®, I am talking all about how to scale with simplicity in your service-based business. This is one of my favorite topics and today I’m sharing my four-part framework on how to ma...
Aug 30, 2022•21 min•Ep. 157
Is your ideal client hanging out on LinkedIn? Do you think that you’re even using LinkedIn to the fullest? In this episode, we are bringing back a fan favorite and we’re chatting all about LinkedIn and the magical clients that you can find on it. I am covering the 3 steps you can take today to start attracting high-end clients on Linkedin, how to make sure your profile is optimized, why you should have your picture (not your logo!) on your profile, how to use keywords to search on Linkedin to fi...
Aug 23, 2022•20 min•Ep. 156
Are you wondering if you can have a successful business with a super niche market? I have heard from so many people that they can’t niche down because they will lose out on so many clients, but that’s really not the case at all. You can actually grow your business so much more if you do niche down. In today’s episode of Serve Scale Soar®, I sat down with one of my Beta to Biggie students, Jenna Quentin, to talk about how she is rocking it with a super niche market. She also shares how she uses i...
Aug 16, 2022•31 min•Ep. 155
It’s my birthday! And to celebrate, I created this special episode of the podcast for you where I’m sharing 32 lessons that I have learned in 32 years. Most of them are business related, but I am sharing some personal lessons too. I am a firm believer that birthdays are so important and they should be celebrated! So this is my way of doing that. I have learned a lot over the years and I have grown so much both personally and in business. These tips are a culmination of what I have learned and wa...
Aug 09, 2022•48 min•Ep. 154
What do you do when a client is unhappy with the services you provided or when a client is coming to you after being unhappy with another service provider? This episode of Serve Scale Soar® is all about client struggles. We all have them, but what do you do? When we have clients that want something specific, it’s really important that we set clear expectations for them right away. It takes open and honest communication, realistic expectations, and boundaries to ensure a great client relationship...
Aug 02, 2022•18 min•Ep. 153
Have you ever wanted to become a consultant? Inside of Serve Scale Soar®, we have what’s called the Scale With Simplicity System, and it has four pillars on how you can really scale your service-based business. The last one is to elevate your business, your services, and your brand. We talk about the ways to scale and one of the ways we talk about is to offer a premium service. Consulting actually never even crossed my mind until recently, so in today’s episode of Serve Scale Soar®, I’m chatting...
Jul 26, 2022•24 min•Ep. 152
What is your scaling path? As service providers, we have so many options when it comes to scaling. There’s raising prices, getting a premium service, adding an intensive, growing a team, or even creating a digital product. But how do you know which option is right for you? In today’s episode of Serve Scale Soar®, I’m breaking down the most common scaling paths and discussing the pros and cons of each one so that you can decide which one is best for you. By the end of this episode, you’ll have a ...
Jul 19, 2022•30 min•Ep. 151
Are you scared of niching down in your business? In the online business world, we hear this constantly: the riches are in the niches. But it can be hard to do because you feel like if you niche down, you’ll be missing out on so much business because you’ll drastically cut down on your audience. However, by niching down, you really can grow your business so much more and so much faster. In today’s episode of Serve Scale Soar®, I sat down with one of my Beta to Biggie members, Merel Pyhala, to tal...
Jul 12, 2022•27 min•Ep. 150
Have you ever wanted to just nail a discovery call? Discovery calls are an important part of being a service provider. It’s how we meet with our potential clients and find out if we are a good fit for their needs and vice versa. When we have discovery calls, we all want to land the client, but how can you ensure that happens most of the time? In this week's episode of Serve Scale Soar®, I am breaking down the 10 step formula to holding not only a successful discovery call but a 15-minute discove...
Jul 05, 2022•22 min•Ep. 149
Are you thinking about launching your beta offer? I have an amazing, heated conversation for you all today in this week’s episode of Serve Scale Soar®. I had intended to dive into the topic of beta offers with my guest Brittany McBean, but it turned into so much more than that. We talk about building an audience, nailing your messaging, meeting your audience where they are, and more. Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, high-...
Jun 28, 2022•48 min•Ep. 148
Are you interested in creating a leveraged program but not sure what type is best for you? When it comes to leveraged programs, you can choose from courses, memberships, group coaching, low ticket offers, and more. But how do you choose one? There are so many factors that go into each one and it’s important that you understand what you’re getting yourself into before you begin. If you aren’t sure what to choose, you’re in the right place. In today’s episode of Serve Scale Soar®, I’m sharing how ...
Jun 21, 2022•24 min•Ep. 147
Let’s talk about brand strategy! If you have ever wondered what brand strategy is or why you even need it in your business, this episode is for you. Brand strategy is so much more than a cool logo and matching colors! There are actually 13 pillars of brand strategy and in this episode of Serve Scale Soar®, I sat down with Nikki Arensman to tell you all about it. Nikki Arensman is a Brand Designer & Strategist and the host of The Business of Branding Podcast. Nikki helps female service provid...
Jun 14, 2022•39 min•Ep. 146
We all love to plan and make big goals for ourselves and our businesses. That’s part of being an entrepreneur! But did you know that a lot of us are doing it wrong? Many of us are setting ourselves up for failure and we don’t even know it. Not planning well will lead to not hitting goals, and when we consistently don’t hit our goals, it can cause us to feel discouraged and tempted to give up. So in this week’s episode of Serve Scale Soar®, I am breaking down the one strategy that we implemented ...
Jun 07, 2022•15 min•Ep. 145
Are you worried that your business isn’t scalable? Many service providers get stuck in the thought that they can’t scale their business because their particular service doesn’t allow them to. Well, I am here to tell you that isn’t true! Some simple mindset shifts and tweaks in your business will get you headed in the right direction. In this episode of Serve Scale Soar®, I sat down with one of my students, Kelcie Michels, to talk about how she scaled her organic social media management business ...
May 31, 2022•28 min•Ep. 144
I have gotten many requests lately from people wanting to know what I do behind the scenes on a day-to-day basis, so in this episode of Serve Scale Soar®, I am taking you behind the scenes of an average workweek, how I spend my time, and where my focus is. Hopefully, you’ll be able to get some pointers on how to structure your days to get the results you’re looking for in your business. Something to keep in mind though is that we are entrepreneurs, and that means our weeks are never typical! Our...
May 24, 2022•17 min•Ep. 143
Do you know the difference between open and closed enrollment for courses or programs? Many people will suggest that it should be closed, but there is no one best way to do anything! It totally depends on your circumstances, offers, and audience. In this episode of Serve Scale Soar®, we are digging into what open and closed enrollment is and how to decide what is right for your business. I am also sharing a third option that no one is talking about that helped this business grow to over 1 millio...
May 17, 2022•21 min•Ep. 142
We are nerding out over analytics in this episode of Serve Scale Soar® and talking about how you can use data to start offering a premium service. No matter if you’re a podcast manager, VA, course creator, or any other service provider, this applies to your business. I’m not going to lie, I geek out over numbers! I think they are one of the most magical things in our business and not enough women are looking at them! So in this episode, I am so excited to talk with Jennifer Grayeb to talk about ...
May 10, 2022•36 min•Ep. 141
Let’s talk about hiring! Despite what you may think, I don’t hate hiring. I think it’s really great if it’s done at the right time. In this episode of Serve Scale Soar®, I am joined by Julie Calcote, one of the OG members inside of Serve Scale Soar®, to talk about how to know when it’s time to hire someone for your business and her best tips to do it. Julie is an Online Business Manager and Creative Business Strategist from Anchorage, Alaska. After working in the legal sector for almost a decade...
May 03, 2022•53 min•Ep. 140
Are you using video in your business? You may be thinking that there’s no way this is going to happen. When most people hear me talk about using video in their business, they want to run the other way… but stay with me! By using video, I don’t mean dancing around on Reels or TikTok. You don’t need to do that if you don’t want to! There are other ways you can get in front of the camera and stand out. If you can muster up the courage, you can land more clients with this method. In fact, it can hel...
Apr 26, 2022•15 min•Ep. 139
