What you don’t know really can hurt you. I can’t think of any content marketers out there who are knowingly sabotaging their own work by intentionally disobeying best practices, yet bad content and seemingly obvious mistakes abound in both onsite and offsite material. The only conclusion I can form is that these writers and creators don’t know what they’re doing wrong—and this effect is made greater by the likelihood that they’re seeing a handful of positive effects from their work. The more you...
Sep 16, 2020•9 min
In order to rank well in local search results there has to be consistency in your name, address and phone number (NAP) across the web. This presents challenges when your business has multiple locations. There are 4 main steps to locally optimize your site and yield the best results. These include: consolidating everything into one domain, creating specific pages for each location, writing locally for each location and having each location cultivate and manage their online reviews. What did you l...
Sep 15, 2020•7 min
Content marketing strategies aren’t something to just post and forget about—they are living entities that must be nurtured and improved over time. Audience tastes, competition conditions, and multiple other factors will evolve over the course of your regular posts, and eventually, you’ll need to either adjust your campaign or watch it succumb to irrelevance and disinterest. Fortunately, there are many ways to gauge the health of your campaign and scout for potential improvements to make. One of ...
Sep 14, 2020•12 min
Google is all about giving its users the best possible results. If there is inconsistency in your name, address, or phone number (NAP) across the web then it can wreak havoc on your rankings. Finding and correcting any errors can be a tedious and time consuming process. If you throw enough money at a problem you can easily fix it, but most entrepreneurs and small business would prefer to spend their money elsewhere. This episode outlines 4 steps to analyze and clean up your online local citation...
Sep 13, 2020•7 min
Local SEO is unique from national SEO and something that you'll need to familiarize yourself with if your company requires local business to survive and thrive. This is often the case with most brick and mortar stores and small businesses. There are a number of advantages to local SEO, but like traditional SEO it's always evolving. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? If you own your own agency, g...
Sep 12, 2020•3 min
You’ve heard it before—if you want to be successful in content marketing or SEO, you need to consistently produce high-quality content for your brand. But “high-quality” is a generic and ambiguous term that could mean a lot of things. It theoretically refers to multiple mediums of content, and applies to content written for any strategy for any brand , but what does it actually mean? Is there some kind of switch that triggers and suddenly turns a low-quality piece into a high-quality one? There’...
Sep 11, 2020•10 min
Social media marketing is an important strategy if you want to stay current with the latest trends and improve your accessibility and exposure to current and future business. To get started you'll need to determine which platforms are best suited for your business and will reach more of your targeted demographic. This episode covers how to narrow down which platforms to use, how to get started branding yourself across the different platforms, what to do when you're attacked on social media and h...
Sep 10, 2020•7 min
Content creation requires consistent development of interesting content, which can be overwhelming for some content marketers. Coming up with ideas that are unique and executing them in a way that is familiar to your users is a difficult combination of tasks to pull off. Creating a content series (or mini-series) is a strategic way to build reader interest while resolving some of the difficulties in generating consistent new ideas. Mentioned in Today’s Episode: Grow blog your readership Outsourc...
Sep 09, 2020•10 min
Just like any marketing strategy, social media marketing requires consistent effort and patience. Growing your follower base is one of the best ways to improve your outcomes and reach your goals. This podcast details ten strategies to increase your followers on social media including: -Follow people in your target audience -Share other people's content -Focus your content -Leverage Google authorship -Keep your updates consistent -Build your Facebook profile to attract more users to your page -Ma...
Sep 08, 2020•8 min
Today, thanks to the prominence of online marketing, there are more marketing options for law firms than ever before. This is typically a good thing, but it also presents two unique challenges. First, your competitors are already saturating the market by utilizing these strategies on their own, making it harder for you to get the visibility you need to earn new clients. Second, the sheer number of possibilities can lead to analysis paralysis , and make it difficult to choose what to start with. ...
Sep 07, 2020•9 min
Social media marketing is one of the latest measurable strategies in the online marketing world. There are a number of key benefits when it's executed properly. Not only will it help to increase your brand awareness, but it will give your brand a more organic feel which will in turn increase customer loyalty and trust. In addition to that, it will expand your understanding of what's being said about your brand and improve your ability to better communicate with your current and potential custome...
Sep 06, 2020•5 min
It used to be that links were either a URL posted in full or embedded as a hyperlink. Now with Google's ever increasing abilities and sophistication, "implied links" also referred to as " brand mentions " carry their own weight in Google's algorithm. This episode details what constitutes a brand mention , the power of reference queries, and the benefits of splitting your link building strategy between express and implied links. What did you like about this podcast episode? What would you change?...
Sep 05, 2020•5 min
With millions of websites and companies clamoring to get to the top rank in Google, search engine optimization is becoming an insanely competitive marketing channel. If you’re looking to rank on a national scale , it could take years of hard work to build a solid foundation. Even so, SEO is one of the most cost-effective and worthwhile digital marketing channels available, and if you strategize efficiently, you can get the edge over your competition. The fundamentals of SEO (i.e., a keyword-rich...
Sep 04, 2020•10 min
Guest blogging is a fantastic strategy to build powerful links. Not only does it expose your company and site to other audiences but it also provides natural links back to your site that help to increase your authority. This episode covers everything you'll need to know to get started with guest blogging from how to find the best blogs to getting your article published. Check out our free sample email template to use for requesting the opportunity to contribute to a blog. What did you like about...
Sep 03, 2020•5 min
In my last podcast I talked about the benefits of outsourcing your content creation.: But that leaves the next question… How can we outsource without compromising on quality? The answer to this question depends on numerous variables, but it’s not something to lose sleep over. With a proactive, well-developed plan, you can enjoy the best of both worlds – outsourced content that’s crisp, original, and on-brand. Here’s how you make it happen: Mentioned in Today’s Episode: strategic link building di...
Sep 02, 2020•7 min
Link building is one of the main off-site strategies to improve your online authority . There's a growing trend that link building does more harm than good. Ultimately this is only true if you don't know how to do it right because Google views natural links as an indication of trust, authority and credibility. So how do you build natural links that gain you this trust? This episode covers the steps to take to avoid penalties and get the results you're looking for. What did you like about this po...
Sep 01, 2020•6 min
As the demands for digital marketing and online exposure grow, so does the need for content. But in pursuit of having enough content, brands often make the mistake of implementing cost-cutting strategies that skimp on quality. As a result, they end up hurting their brand image and compromising their ability to engage customers. Within the context of content creation, one of the biggest points of friction occurs when businesses decide whether to handle content writing in-house or outsource it to ...
Aug 31, 2020•8 min
With the ever evolving technology scene email marketing has undergone many shifts. Through it all, it still remains a valuable marketing strategy with a positive return on investment. With 24/7 access to email on mobile devices it's no wonder that it continues to play a role in online marketing. Some of the main benefits of email marketing are that it feeds your other campaigns, it's relatively cheap to get started and you can objectively measure your results. What did you like about this podcas...
Aug 30, 2020•7 min
Email marketing is a key strategy to growing your business. Subscribers are more likely to convert, spend time familiarizing themselves with your products and services and recommend you to their friends. It's also one of the few online assets that you have complete control over. This podcast covers these basic steps to start an email marketing campaign : 1. Signing up with an email marketing service. 2. Creating a compelling offer or asset. 3. Creating an opt-in form. 4. Putting your opt-in form...
Aug 29, 2020•6 min
It’s easy to lose sight of the fundamentals, especially with the excitement of everything new, but there are no guarantees or magic formulas for success. Instead, all successful marketing campaigns start with well thought-out answers to five important questions. Before launching any marketing campaign, online or offline, ask yourself these five questions, and use your answers to direct your strategic choices. Mentioned in Today’s Episode: Before you start a online marketing campaign Offsite SEO ...
Aug 28, 2020•9 min
Technology is constantly advancing and because of that the trends in how content is developed and consumed are also evolving. There's no way to predict technological or cultural shifts perfectly, but there are a number of changes that we can likely expect . - Better content and more of it at a faster rate - Instant news updates - Apps with better functionality - More individualized results - More advanced multimedia experiences What did you like about this podcast episode? What would you change?...
Aug 27, 2020•7 min
In today’s SEO environment, it is important to be realistic and have a clear idea of what you can expect. Here are 4 ways SEO is set to become harder as we head into the future: Mentioned in Today’s Episode: SEO difficulty Link building service SEO strategy Guest blogging for links What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with us: SEO .co DEV.co Link.Build https://twitter.com/seodotco https://www.linkedin.com/company/s...
Aug 26, 2020•9 min
Creating effective and engaging content that appeals to your target audience is key to a positive return on investment. Using that valuable content to generate business is called content marketing. We'll cover why content marketing is so important for your ranking and long term success as well as how to get started doing it. Remembering and implementing the 3 C's of content marketing will help bring success: creativity, consistency and capturing. What did you like about this podcast episode? Wha...
Aug 25, 2020•6 min
The SEO landscape is constantly in a state of flux; like seasons, SEO strategies come and go . However, the SEO industry does have some constants, but there is no shortage of gimmicks. Some companies will say just about anything to attract new customers, so after hearing about the usefulness of SEO hosting, many individuals want to know if it’s true or just one of the latest gimmicks to bring in revenue. There are a few different ways to look at it. Unfortunately, the way that most SEO hosting c...
Aug 24, 2020•10 min
If you want to have any chance of ranking highly on Google you need to make sure that your website can be seen by search engine crawlers and is getting organic search traffic. This episode gives recommendations of things that you can check for or change to improve your site's search engine presence . It also covers different on-site factors and content factors to consider when looking to improve your site authority. What did you like about this podcast episode? What would you change? What would ...
Aug 23, 2020•6 min
Google's main goal is ensuring a positive user experience. There are 6 main user experience factors of your structural on-site SEO that play a role in determining your rankings. In this episode we address the benefits of how quickly your site loads, how secure it is, how intuitive the navigation on your site is, internal linking, mobile optimization and bounce rates. All of these factors are important not only for your google rankings but also for providing a fantastic online experience for your...
Aug 22, 2020•7 min
Customer personas are underrated tools in the realm of branding , content marketing, SEO, and practically every other marketing strategy there is. You might have considered who your target demographics are, or the general “type” of person that you want to write content for, but have you created a full-fledged persona? Personas are useful because they help solidify preconceptions you might have about your audience, or challenge ones that aren’t relevant. They’re also useful in getting the rest of...
Aug 21, 2020•9 min
Once you've fine tuned your website, it's important to implement off-site SEO strategies to help improve your rankings. You can do this through inbound links and brand mentions, particularly those from authoritative websites. You can also improve your credibility through your social media influence as well as through garnering positive reviews on local directories. Each of these tactics will help to improve your website's rankings. What did you like about this podcast episode? What would you cha...
Aug 20, 2020•7 min
Depending on how you classify SEO services , there’s really only one primary goal: attain higher ranks in search results. Yes, all the tangential brand and customer benefits from content marketing and other peripheral strategies are nice bonuses, but in strict terms, ranking is the bottom line. Accordingly, it’s no surprise that most modern tactics evolved to take advantage of what we know as “ranking signals,” which are actions or constructs that send a message to Google’s evaluative algorithms...
Aug 19, 2020•8 min
When it come to driving traffic and making sales, you'll need more than a pretty website. While design has it's place, there are a number of other factors that come into play for your website to be successful from an SEO perspective. In this episode we address the "on-site" marketing factors that you have control over. These include structure, coding and content. Each on-page SEO factor plays a critical role in user experience as well as search rank. What did you like about this podcast episode?...
Aug 18, 2020•6 min
