Now that we’ve covered the importance of video content for SEO, how can and should you proceed? Unfortunately, a problem that arises is that high-quality videos are harder and more expensive to create than basic written articles. Coming up with ideas for videos, if you aren’t accustomed to the medium, is challenging. Here are seven ideas almost anyone can use to produce original videos for a content marketing campaign. What did you like about this podcast episode? What would you change? What wou...
Oct 16, 2020•8 min
There are major advantages to outsourcing your link building. It's certainly more convenient, it makes sense to let the experts do the work and it takes the accountability off of your shoulders if something were to go wrong. In spite of all of these benefits, there are some strategies that you'll want to avoid to maximize your results. In this episode we cover why you shouldn't feel like you don't have the power to negotiate a standard contract and which elements of your contract you should cons...
Oct 15, 2020•6 min
There’s no question that user demand for video has grown steadily over the past several years. Some estimates are predicting that up to two-thirds of all online traffic will be intended for video as early as next year. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Until then, check out our SEO training videos . Connect with us & our SEO link building company : Custom Website Developers // Link Builder ...
Oct 14, 2020•8 min
There are major advantages to outsourcing your link building. It's certainly more convenient, it makes sense to let the experts do the work and it takes the accountability off of your shoulders if something were to go wrong. In spite of all of these benefits, there are some strategies that you'll want to avoid to maximize your results. In this episode we discuss the danger in treating all of your clients the same . Clients can differ in their goals, brand character, current authority and expecta...
Oct 13, 2020•4 min
The number of free resources available to business owners looking to improve their online visibility is astounding. There are free integrations and data aggregation platforms, like Google Analytics, profile and engagement platforms, like almost every social media channel in the world, and all kinds of tools that exist solely to make the processes of SEO, online branding , and marketing much easier. There are so many external tools that sometimes, business owners forget what a rich network of res...
Oct 12, 2020•11 min
There are major advantages to outsourcing your link building. It's certainly more convenient, it makes sense to let the experts do the work and it takes the accountability off of your shoulders if something were to go wrong. In spite of all of these benefits, there are some strategies that you'll want to avoid to maximize your results. One of the main temptations to steer clear of is escalating too quickly. We'll discuss the benefits of taking a slower approach . Another temptation to avoid is t...
Oct 11, 2020•5 min
There are major advantages to outsourcing your link building. It's certainly more convenient, it makes sense to let the experts do the work and it takes the accountability off of your shoulders if something were to go wrong. In spite of all of these benefits, there are some strategies that you'll want to avoid to maximize your results. In this episode we cover common mistakes often made when interfacing with link building agencies, including the negative repercussions of being too demanding . We...
Oct 10, 2020•6 min
If you want your SEO agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. But investing time and resources on new clients can spread your team thin. So how do successful agency owners find new clients without compromising their existing workflows? ----- What did you like about this podcast episode? What would you change? What would you like us to talk about an...
Oct 09, 2020•11 min
There are major advantages to outsourcing your link building. It's certainly more convenient, it makes sense to let the experts do the work and it takes the accountability off of your shoulders if something were to go wrong. In spite of all of these benefits, there are some strategies that you'll want to avoid to maximize your results. In this episode we discuss the error in thinking you can be hands off. We'll provide you with the minimum information you should be willing to provide about each ...
Oct 08, 2020•5 min
While there’s still value in purchasing ad spots on radio and television, renting billboard space, and plastering your firm’s name and number on bus stops and in magazines, nothing comes close to matching the return of digital marketing. And if you’re serious about enhancing your firm’s online image, you’ll find that search engine optimization – or SEO – is central to the cause. Here's our article on Law Firm SEO Strategies . Engage our Legal SEO team for your law firm marketing needs. What did ...
Oct 07, 2020•14 min
There are major advantages to outsourcing your link building. It's certainly more convenient, it makes sense to let the experts do the work and it takes the accountability off of your shoulders if something were to go wrong. In spite of all of these benefits, there are some strategies that you'll want to avoid to maximize your results. One such strategy is using link schemes to improve your site's rankings. This episode details many different ways that link schemes are done so you know how to av...
Oct 06, 2020•4 min
Online marketing has increased the competitive pressure on law firms to compete in digital marketing over the past two decades. Prospective clients now have access to more legal information than ever before, and your competitors are working harder than ever to make sure they attain more visibility than you do. Content marketing with a quality writing service is one of the most reliable marketing strategies for lawyers because it comes with a number of benefits: a strong opportunity to win conver...
Oct 05, 2020•10 min
There are major advantages to outsourcing your link building. It's certainly more convenient, it makes sense to let the experts do the work and it takes the accountability off of your shoulders if something were to go wrong. In spite of all of these benefits, there are some strategies that you'll want to avoid to maximize your results. In this episode we cover how to balance the quantity and quality of links when selecting a package . We also address how to be selective when choosing publishers ...
Oct 04, 2020•6 min
Most articles written by non-native speakers stand out like a sore thumb and immediately lose validity in the mind of the reader. If you're spending money to outsource your link building you'll want to guarantee that the content your getting is written by native speakers. If the link building agency you're working with isn't straight forward about their writers, there are a few things you can do to investigate it for yourself . What did you like about this podcast episode? What would you change?...
Oct 03, 2020•4 min
Last podcast we talked about the benefits of automating your online content. Today we’ll cover the risks. There are a few downsides to relying on content automation for the bulk of your social media campaign. Scheduling your posts in advance is a great way to save time and stabilize the consistency of your posts, but it also leaves you vulnerable to a handful of risks. Mentioned in Today’s Episode: Custom content & blog writing service building a large number of backlinks to your website Bui...
Oct 02, 2020•6 min
When it comes to outsourcing your link building, there are a number of reasons why going with the cheapest provider isn't your best option. A cheaper product often means cheaper labor or less labor. In both cases the quality of the work will suffer. It also means lower-quality publishers which equates to less value for your clients. Make sure you shop around and do your research and don't let price be the deciding factor. What did you like about this podcast episode? What would you change? What ...
Oct 01, 2020•4 min
Many social media and content marketers use some kind of automation to supplement their content distribution and promotion efforts. Whether totally relying on technology to syndicate and schedule posts or simply using it as a backup plan when taking a day off, there are advantages and disadvantages to the strategy—so make sure you fully understand the effects before jumping in. What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect ...
Sep 30, 2020•6 min
In order to improve the SEO site rankings for your clients it's imperative that you have an ongoing link building campaign. There are many advantages to outsourcing your link building . Outsourcing the work is the easiest, most reliable and often the most cost effective solution. Other benefits addressed in this episode include: convenience, expertise, accountability and affordability. Start with pillar content and then use it to promote and build links. What did you like about this podcast epis...
Sep 29, 2020•3 min
Diversity in a content strategy means including a wide range of topics, different types of posts, and using different publication and syndication channels . The more diverse your campaign is, the more likely it is you’ll keep your audience interested, and the wider range of people you’ll be able to reach. The problem is diversity requires “out of the box thinking,” breaking your routines and stepping out of your comfort zone. It also require delicate balancing with the consistency of your brand’...
Sep 28, 2020•9 min
Guest posting on external sites is a reliable way of gaining referral traffic, improving and expanding your brand recognition and increasing your SEO ranks. There are some misconceptions that sponsored guest posts can be risky . This isn't the case as long as they aren't used to pass page rank, but instead are used to attract direct traffic. You can make that clear by disclosing that the article is sponsored and mark any links with a "nofollow" designation. What did you like about this podcast e...
Sep 27, 2020•5 min
When it comes to Guest Blogging, your main goal should be to provide valuable information to your readers. Your secondary goal should be to benefit your site traffic and rankings through the use of backlinks . These links should enhance the material of your post, they should be embedded naturally and should be used sparingly enough to entice your readers. You'll also want to include nofollow links as part of your interlinking strategy to avoid being penalized. What did you like about this podcas...
Sep 26, 2020•4 min
Content marketing campaigns are intricately woven, multifaceted roads that work together for a common cause—at least, they should be. Many modern content marketers have the unfortunate tendency to view content through a singular, warping lens that combines all forms of content together in an incoherent puddle of words. It’s not enough to simply write large quantities of content and hope for the best. There are several types of content, which I’ve broken down into three major categories, each of ...
Sep 25, 2020•12 min
It's well known that guest blogging is valuable for building long-term equity in your business. For those just getting started, it can feel overwhelming knowing how and where to start. Fortunately there are online resources available to save you valuable time and effort. At seo.co, our favorite internet marketing tool to find guest blogging opportunities is Scrapebox. This episode outlines the steps for using Scrapebox in conjunction with Proxybonanza. For more detailed step-by-step instructions...
Sep 24, 2020•6 min
Like with anything in life, content writing is vulnerable to the development and persistence of some very bad habits. Bad habits in the writing, publishing, and syndication of your content can interfere with your overall quality, the long-term viability of your campaign, and of course the size and loyalty of your readership. Fortunately, your content strategy is an ever-evolving entity, and no matter how long these habits have been forged, it’s possible to break them if you are aware of them and...
Sep 23, 2020•13 min
There are a number of strategies you can use to establish your brand and build a credible online reputation. One of the most reliable is guest blogging . It requires no fancy equipment or expertise and if done right, it can yield the strongest ROI. This episode covers the four main benefits of guest blogging: referral traffic, brand recognition and reputation building, link building, and social audience building. What did you like about this podcast episode? What would you change? What would you...
Sep 22, 2020•6 min
The true power of a content marketing campaign only makes itself clear with a suitable investment of time. Initially, you won’t see much in the way of results; your readership will be small, your authority will be negligible, and your content archives will be scarce. However, each new piece you create will serve as a semi-permanent landmark, and each new reader you attract will feasibly stick around for the long haul. These features make content marketing a strategy with the potential for expone...
Sep 21, 2020•9 min
After Google's Panda and Penguin updates , many SEO experts were constantly on edge anticipating another update that would ultimately upset the system as they knew it. Fortunately, it appears that the main updates over the past decade have made Google more comfortable with the quality of its search engine. This is evidenced by the fact that all of the updates since Panda and Penguin have been small with very little effect on most websites rankings. Here's more on how to recover from a Google pen...
Sep 20, 2020•7 min
In the online marketing world, Google holds all the power. In the past different algorithm changes have been devastating for businesses that were caught off guard. SEO professionals have to be on their guard 24/7 to prepare for potential changes. The two main Google updates in the past decade were the Google Panda and Google Penguin. This episode covers the basic repercussions of each update along with some tips to avoid being penalized by them. In the meantime, get in touch with us regarding ou...
Sep 19, 2020•6 min
These are seven of the most common roadblocks I see in the content marketing world: 1. Topic troubles. 2. Voice inconsistency. 3. Publication rhythm. 4. Distribution constraints. 5. Resource allocation woes. 6. Anomalies in data. 7. Failure to scale. Mentioned in Today’s Episode: Custom content writing service Content marketing mistakes What is not appropriate for the brand What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with...
Sep 18, 2020•9 min
If you thought acquiring reviews online was a passive task, think again. One negative review can have devastating results if you haven't prepared for it by actively working to improve your online reputation. The two most popular online review sites are Yelp and Angie's List. This episode details the pros and cons of each site as well as the best strategies to use to get customers to leave reviews on each site. If you liked this episode, you'll love our white label SEO services . What did you lik...
Sep 17, 2020•8 min
