Once you've launched your content marketing strategy you're eventually going to want to scale it up. In this episode we discuss how to scale it efficiently from starting slow to increasing volume. As you continue to scale you're campaign, adjustments will be necessary. Consider these three steps as you do so: measure your performance, analyze its significance and form actionable takeaways that result in change. We'll discuss what to measure, when to measure and how to form actionable takeaways. ...
Nov 15, 2020•6 min
Building a foundation for your brand is one of the first things you'll want to focus on as you work to launch your content marketing strategy. In this episode we discuss four key ways to build your brand through: creating a blog archive shaping and developing personal brands building up your social media following securing initial publishers What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? SEO // DEV // LINK....
Nov 14, 2020•5 min
What is an Outsourced CMO ? Let’s begin by clarifying precisely what a CMO does and the role they play inside your organization (whether salaried or outsourced). Typically, it’s the CMO’s role to advise the CEO and other members of the executive team on ways to best increase brand awareness, expand markets, drive qualified leads to the sales team, enhance engagement at key marketing touchpoints, and ultimately grow revenues. The CMO is the head of the marketing wing of the business and directly ...
Nov 13, 2020•7 min
No matter how much research, time and effort you've put into producing your content marketing strategy, you'll need to prepare for some failure. Nothing ever goes exactly according to plan. Making adjustments will eventually be inevitable and necessary. In this episode we discuss 3 tips to survive launching your content marketing strategy . Don't stray too far from your plan at first Be prepared for rejection Adjust your processes through internal feedback What did you like about this podcast ep...
Nov 12, 2020•5 min
You can learn a lot about content strategies through education, online resources and conversation with professionals. Oftentimes though, inspiration can come as you observe unconventional approaches taken by other companies that worked to their advantage. In this episode we share a variety of websites that broke the mold and why it worked. They're good examples of why you shouldn't be afraid to get creative and even defy common practices in your approach. What did you like about this podcast epi...
Nov 11, 2020•9 min
There's no denying the benefits of producing and publishing effective off-site content . The process of producing off-site content is the same as on-site content (check out our podcast How to Produce Powerful On-Site Content for a detailed how to) with the added challenging variable of working under the requirements of your publisher. In this episode we explain how to best work with your publisher through each step of the process. What did you like about this podcast episode? What would you chan...
Nov 10, 2020•4 min
If you’ve followed our episode on ROI this far, you’ve gained access to dozens of data points that can help you calculate the true cost and true value of your campaign. But what if you aren’t satisfied with those values? What if you’re eager to maximize your link building ROI? There are a few strategies that can help you improve: What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connect with us & our SEO c...
Nov 09, 2020•7 min
Powerful on-site content is the lifeblood of your long-term marketing strategy. It attracts inbound links and showcases your value to prospective external publishers. In this episode we cover many aspects of creating on-site content from the beginning phases of creation and editing to the final stages of publishing, promoting and syndicating. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connect with us &a...
Nov 08, 2020•5 min
When it comes to launching a content marketing strategy, you'll want to allocate resources and responsibilities for maximum efficiency and success . In this episode we cover the pros and cons of utilizing full-time employees, contractors or an agency. We also stress the importance of tracking the time and funds that you're putting into your campaign as well as the need to make adjustments along the way. What did you like about this podcast episode? What would you change? What would you like us t...
Nov 07, 2020•6 min
Throughout these last couple of episodes, we’ve helped you calculate costs, measure your inbound traffic, and even set up custom tracking scripts to better understand your traffic. So how are you supposed to pull it all together for a comprehensive view of your past efforts? For most brands, the best place to start is a high-level audit. How much do you spend on link building in a single month, or over the course of a year, and what kind of results are you seeing from those efforts? What did you...
Nov 06, 2020•5 min
The beginning stages of creating a content marketing strategy include the research phase, setting goals, establishing a timeline, and determining your brand voice. In this episode we discuss the final two stages: determining the best types of content to produce and how to distribute it . We cover what mediums and formats you should consider as well as how much volume you'll need to produce. We also present options for distribution including: off-site publishers, social media, paid ads and on-sit...
Nov 05, 2020•6 min
Inbound marketing actually tends to have a higher ROI than outbound advertising methods—even online approaches like native advertising. So why is this the case? What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connect with us & our SEO company : // https://link.build/ // https://dev.co/ // https://roi.me/...
Nov 04, 2020•8 min
Through the research phase of creating a content marketing strategy, you should have refined your target market and gained a broad understanding of their likes, dislikes and values. With that target market in mind you'll want to create a customer persona. This customer persona, based on the demographic, environmental and behavioral traits of your average consumer will help guide you as you create content and target your market. What did you like about this podcast episode? What would you change?...
Nov 03, 2020•4 min
Advanced segments are customized groups of people you can establish within Google Analytics, giving you more control over what you’re measuring—and the demographics you’re learning from. In this section, we’ll teach you how to create an audience segment, how to choose an advanced segment, and how to customize your advanced segment data. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connect with us for your...
Nov 02, 2020•8 min
When it comes to creating a successful content marketing strategy, brand consistency is key. Your brand must be visible, recognizable, and familiar at every point of engagement. Personal brands used in conjunction with corporate brands can be a powerful asset in your campaign. Another aspect of creating a successful brand is through developing a signature brand voice that gives your brand consistency. What did you like about this podcast episode? What would you change? What would you like us to ...
Nov 01, 2020•5 min
Once you've thoroughly researched in preparation for creating your content marketing strategy you can begin setting goals and establishing a timeline to meet those goals . Generally speaking, content marketing requires a long-term approach. In this episode we discuss the specific goals that you should prioritize including: traffic (organic, referral and social), engagement and conversions. Within each of these categories you'll want to set SMART goals. Goals that are specific, measurable, achiev...
Oct 31, 2020•8 min
Now let’s turn our attention to the value your links are bringing your campaign. Remember, this is about more than just search engine rankings (though it’s about search engine rankings as well). One of the best tools for the job is Google Analytics ; not only is it incredibly robust and easy to learn, but it’s also free. If you haven’t set up Google Analytics for your site yet, you’ll need to do it. What did you like about this podcast episode? What would you change? What would you like us to ta...
Oct 30, 2020•9 min
Research is key when it comes to creating a content marketing strategy. You need objective information and data in order to make strategic decisions. In this episode we discuss several research areas that you'll want to consider and why each is important in the context of developing your strategy. Market research will help you identify and understand your target audience. Understanding what devices your target audience uses will impact your plan as well as what types of media they prefer to cons...
Oct 29, 2020•7 min
Let’s turn our attention to the main premise of this piece: link building ROI. The high-level view is that ROI is a function of two variables: costs and profits. If you spend $500 on a campaign and you generate $600 in revenue from it, that’s an ROI of $100, or 20 percent, depending on how you want to measure it. In the realm of link building, costs can be tricky to measure, since you’ll need to factor in both time and money. If you’re working with a link building agency , things get a bit simpl...
Oct 28, 2020•6 min
Content Marketing is critical for building brand awareness, equity and authority. In order to be most effective and successful every business should consider developing a content marketing strategy ; one that is formally written outlining your plan for success. In this episode we expound on the four main reasons why every business can benefit from creating a content marketing strategy. These include: direction and foundation, data, roles and responsibilities and Metrics for success. What did you...
Oct 27, 2020•7 min
I’m going to teach you how to measure both the costs and the value of your link building (and link outreach) campaign , and determine which of your links and offsite content are making the biggest impact. From there, you’ll be able to optimize your link building campaign for a higher return on investment, or ROI—and much more impressive long-term results. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Conne...
Oct 26, 2020•8 min
Content Marketing is critical for building brand awareness, equity and authority. Every business can benefit in some way from developing a content marketing strategy. Perhaps the most valuable of all of the benefits of content marketing is its ability to produce compounding returns. Results are often slow in the early stages and then they're followed by an exponential explosion of returns. Valuable content has the power to provide value in the form of referral traffic, domain authority and brand...
Oct 25, 2020•6 min
Content Marketing is critical for building brand awareness, equity and authority. Every business can benefit in some way from developing a content marketing strategy. One of the greatest benefits of producing good content is its power to improve your site's authority and relevance. These two factors are key in ranking well on Google. In this episode we discuss how content marketing can be used as a powerful tool for improving organic search traffic, referral traffic and even social media traffic...
Oct 24, 2020•7 min
The scientific method, while most often applied to realms like physics and chemistry, can actually be applied to any problem in the modern world. Because it’s the most objective, logical framework we have, it tends to get the best results. Apply that method to your SEO strategy, and you’re almost guaranteed to start seeing better, more measurable results . What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Or f...
Oct 23, 2020•8 min
Content Marketing is critical for building brand awareness, equity and authority. Every business can benefit in some way from developing a content marketing strategy. This episode discusses some of the many benefits of content marketing . If you're looking to improve your brand's reputation or if you you want to convert more of your inbound traffic, then producing and marketing quality content is invaluable. It can also be used as a powerful tool to retain those customers that you've worked hard...
Oct 22, 2020•6 min
If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blogging. And we’re going to walk you through exactly how you can generate tangible, long-lasting results that propel your law firm SEO for years to come. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? In the meantime, use our SEO tool to check your links ! Connect with us & our SE...
Oct 21, 2020•11 min
Content Marketing is critical for building brand awareness, equity and authority. Every business can benefit in some way from developing a content marketing strategy. This episode discusses one of the many benefits of content marketing- brand visibility . It's an almost intangible quality, but it's vital if you want to increase your customer base. We cover the four phases of familiarity that customers go through including: unawareness, awareness, recognition, familiarity and greater customer ret...
Oct 20, 2020•4 min
Now, let’s talk about something that most marketers strive for at some point: a viral video. This has become the Holy Grail. How do you set out to create video content that has the potential to go viral? Let’s look at four guaranteed ways: What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connect with us & our SEO Reseller Company : Video SEO Guide // Blog & Content Writing // Link Building Company...
Oct 19, 2020•4 min
This episode covers what content marketing is and the potential benefits you could gain from it . The ultimate goal is to improve a brand's visibility, authority and its familiarity to consumers. We cover who needs a content marketing strategy and what the potential repercussions could be if you decide not to implement one or wait too long to get in the game. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? C...
Oct 18, 2020•7 min
There are major advantages to outsourcing your link building. It's certainly more convenient, it makes sense to let the experts do the work and it takes the accountability off of your shoulders if something were to go wrong. In spite of all of these benefits, there are some strategies that you'll want to avoid to maximize your results. In this episode we discuss all of the reasons why you need to checking the live results of your links . We also cover the problem with failing to calculate your R...
Oct 17, 2020•5 min
