Things to Consider When Setting Goals and Creating a Timeline for Your Content Marketing Strategy
Oct 31, 2020•8 min
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Episode description
Once you've thoroughly researched in preparation for creating your content marketing strategy you can begin setting goals and establishing a timeline to meet those goals. Generally speaking, content marketing requires a long-term approach.
In this episode we discuss the specific goals that you should prioritize including: traffic (organic, referral and social), engagement and conversions. Within each of these categories you'll want to set SMART goals. Goals that are specific, measurable, achievable, relevant and time-bound.
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