How to Format Content and Distribute It Effectively
Episode description
The beginning stages of creating a content marketing strategy include the research phase, setting goals, establishing a timeline, and determining your brand voice.
In this episode we discuss the final two stages: determining the best types of content to produce and how to distribute it. We cover what mediums and formats you should consider as well as how much volume you'll need to produce. We also present options for distribution including: off-site publishers, social media, paid ads and on-site support.
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