How to Prepare for Major Google Updates

In the online marketing world, Google holds all the power.  In the past different algorithm changes have been devastating for businesses that were caught off guard.  SEO professionals have to be on their guard 24/7 to prepare for potential changes.  The two main Google updates in the past decade were the Google Panda and Google Penguin.  This episode covers the basic repercussions of each update along with some tips to avoid being penalized by them.

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