How to Construct or Improve a Customer Persona for Marketing Your Business Online

Customer personas are underrated tools in the realm of branding, content marketing, SEO, and practically every other marketing strategy there is. You might have considered who your target demographics are, or the general “type” of person that you want to write content for, but have you created a full-fledged persona?

Personas are useful because they help solidify preconceptions you might have about your audience, or challenge ones that aren’t relevant. They’re also useful in getting the rest of your team up to speed quickly—rather than going through an exercise of what does or doesn’t work for your audience, you can use personas as quick training tools to demonstrate your ideas.

All this sounds nice, but how can you create a persona? Or, if you have an idea for one already, how can you create a better one?

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