For most companies, SEO is an important marketing tool—and deciding how much to pay for it can be a bit of a mystery. To help you figure out what to spend, here are some tips for budgeting the costs of SEO services. Knowing the cost of search engine optimization can seem tricky, but this podcast episode simplifies it for you. The average cost of an SEO project varies between $2,000 and $10,000 depending on the type of business you run. Learn what your time is worth and how much you should invest...
Jul 16, 2021•6 min
The Google Algorithm is constantly updated to reward sites that provide a high quality of experience to users. Website owners are advised to maintain a high quality website, focused on delivering value to the user, in order to avoid any potential algorithm changes. As Google updates their algorithm, some sites may find they are no longer ranked for former top keywords or keywords they rank for become harder to rank for. What once ranked first on page one of Google for a keyword, now ranks eighth...
Jul 15, 2021•6 min
Did your Google Rankings drop overnight and you don't know why? There are many factors that can cause your rankings to drop with no warning. If you want to know how to recover your rankings, check this out! We all are used to being in the #1 position of all the search engines. However, Google is not immune to manipulation. Many black hatters take advantage of your site and your rankings with these steps, which will ensure that your Google rankings drop overnight if you are not careful. Ranking a...
Jul 14, 2021•7 min
SEO (search engine optimization) is the most critical factor affecting the ranking Google gives your website. Making a website without any SEO features is like creating a website without content. If you want good rankings, you must know the basics of how to optimize your site on search engines. Google makes hundreds of changes to its search algorithm every year. Most of these changes are minor, and many times webmasters do not even know that they have taken place. However, the Google changes can...
Jul 13, 2021•8 min
Creating a new website is the easy part. Designing and building a website that gets results is the hard part. Just ask our clients, all of whom have moved their businesses forward by building great sites with us. Our clients are entrepreneurs and small business owners, senior executives, and finance professionals from every sector. Online marketing for new websites . Providing internet marketing services to small and medium-sized businesses in the form of search engine optimization, Pay Per Clic...
Jul 12, 2021•6 min
New websites follow the same steps as well-established sites to generate traffic . However, search engines cannot evaluate your site until you have some content. This requires a strategy for creating content, which is an ongoing process. To start this process, we incorporate search engine optimization to help your new website get noticed. Online marketing is an essential part of any business or organization. Online business creates global opportunities for businesses to expand their business to ...
Jul 09, 2021•6 min
The internet is constantly changing. As new websites are created every day, more and more options become available, requiring marketers to think and act differently. Our customers routinely ask for brand strategy recommendations, so we decided to create a formalized process that can be applied to all new websites. Marketing a brand new website can be a challenge. There are many things to consider, but at the core is how to get noticed in a massive sea of content on the Internet. Learn how to suc...
Jul 08, 2021•6 min
Keyword cannibalization in SEO refers to times when new pages, posts, or products are created with duplicate keywords - which takes the focus off of the core terms that really matter. This can damage search engine rankings and frustrate a company's marketing department. Keyword cannibalization in SEO would be defined as the practice of having multiple pages on a website with similar keywords and phrases, thus reducing the effectiveness of each page. For example, if you have two pages having very...
Jul 07, 2021•7 min
SEO is full of challenges like keyword cannibalization. If you make the wrong move you could end up with your site ranking lower than it used to. Before you go and start mixing around your keywords, take a step back and learn more about keyword cannibalization in SEO. Keyword cannibalization is the most common of all SEO mistakes. There is a high chance that you are committing this SEO-failing sin and it's quite likely that you are unaware of it. In this article, we will reveal the art of keywor...
Jul 06, 2021•5 min
Keyword cannibalization in SEO is something that many website owners are confronted with. When a webmaster looks at his keyword usage for his site and finds that there is too much repetition of keywords for each page on the site it can cause problems. Issues such as Google devaluing the site and over-optimization of the website are something that can be caused by keyword cannibalization in SEO. Keyword cannibalization in SEO is a common, and quick killer of search rankings. During this session, ...
Jul 05, 2021•9 min
There are lots of ways to tell if your SEO and digital marketing campaign are working . You can look at your rankings, track traffic and sales, and hopefully even see a nice bump in leads. But how do you know for sure it's all worth it? The good news is that there's a simple trick that can help you measure just how much traffic your campaign is driving. SEO digital marketing campaign is a relatively new concept. This article provides some guidelines on how to understand if your SEO and digital m...
Jul 02, 2021•6 min
How can you tell if the SEO and online marketing campaign for your business or website is working? Here are a couple of ways you can tell: 1. The Number of New Leads You Experience- If your SEO campaign is going well, you'll begin noticing an increase in the number of new leads being generated. While some businesses might consider new leads to be a difficult metric to measure, the fact remains that "doubling your leads" can often have a dramatic impact on your company's revenue. 2. Increased Tra...
Jul 01, 2021•5 min
As you may know, Google is suspending many accounts and it may affect your business badly. The Google ads account suspension doesn't allow you to receive a refund of your remaining balance. We have found that most suspensions can be fixed with a little TLC. This is a step-by-step guide that will help you understand the steps from the time you sign in to your Google Publisher account for the first time till the time you fix a google ads suspension. Generally, once a publisher is suspended, they a...
Jun 30, 2021•7 min
Google Ads is a wonderful advertising platform that has helped small businesses promote their products and services in order to gain traffic. Without being exposed to the ads, you can't purchase what you need from Google. That's why it's so important to fix a Google Ads suspension immediately after receiving an email about one. A Google Ads suspension is a very serious problem. A Google Ads suspension will cause negative effects to your small business. It will hurt your pay-per-click efforts, ru...
Jun 29, 2021•6 min
Bottom of the funnel leads are prospects who have interacted with your brand before . By closing leads that originally contacted you on the bottom of your funnel, you create a customer that is invested, has purchased in the past and is considered part of your mainstream audience. Like all customers, these leads can provide insights into what they're looking for and how to meet their needs. Closing bottom of funnel leads can be challenging because once you've generated or re-engaged them on the p...
Jun 28, 2021•7 min
Bottom of the funnel leads are the leads that enter your funnel through your web site, ad, marketing promotion, or event. Closing and retaining them as customers is vital to having a successful business. What leads are at the bottom of the funnel? The cream of the crop, or the low hanging fruit if you will. The bottom of the funnel or B.O.F., is where you have your highest quality leads because they've been with you for some time through a series of nurturing and educational programs designed to...
Jun 25, 2021•6 min
Bottom of the funnel leads are leads that are being cold called and also leads that were purchased online as opposed to those generated by organic search or directly through your site. To close them as customers, you will want to make sure that you don't over-sell to them. Make sure that your sales tools are tuned into what they need, either service or product wise. You want to spend as little time with prospects as possible and have a low attention span combined with a sense of urgency. Bottom ...
Jun 24, 2021•4 min
The digital marketing sales funnel is a simplified version of the traditional sales funnel. Instead of focusing on converting customers via multiple channels, this funnel mainly focuses on optimizing online marketing channels. By removing friction in the process, your business will have a better chance at making an impact and gaining new customers. Once your potential customer understands the problem of their business and is aware of your solution they will enter the digital marketing sales funn...
Jun 23, 2021•5 min
Over the years, businesses have worked tirelessly to streamline customer acquisition and sales to move prospects from visitor to customer as quickly as possible. This funnel is continually changing--right now, digital marketing is reshaping the way the sales funnel works. The modern sales funnel includes a marketing funnel which often begins with social media interactions and a search phase where insufficient information leads to an explore phase that searches for more info. Increasing online sa...
Jun 22, 2021•6 min
The digital marketing sales funnel is a process that runs complex algorithms to provide the highest results possible. This process starts with your audience on Facebook, Twitter, and Instagram, and ends with them at your website ready to buy. These complex algorithms make it possible for us to know what the best message for each customer is. This allows you to send higher conversion rates back through the sales funnel. Our digital marketing sales funnel covers from the beginning of a potential c...
Jun 21, 2021•4 min
If you have a blog or website and want to increase your content creation, even without the budget for an extra full-time writer, THIS is the podcast series for you. You will learn everything from persuading your current writers to scale their work by doing more with less (without even having to pay them a penny), to outsourcing articles that you can repurpose into multiple content assets, and outsourcing blog posts that you can seed back to your site for additional traffic and social signals. Ex...
Jun 18, 2021•7 min
If you want to scale your online presence, there's no way around content. But creating and publishing regular new articles can be a huge burden, for most writers. Content is King . We all know this. Yet many struggle with content creation. From sourcing and developing new topics, to monotonous writing, then moving on to distribution and promotion of your content. These tasks are time consuming and expensive and often lead to a loss of traction in the world of SEO. My guest on this show, Paul Dun...
Jun 17, 2021•7 min
Social timing in online marketing is an important concept to grasp for any company looking to succeed online. Most businesses fail to grasp the importance of timing in social media and instead waste time creating content that fails to generate interest or traffic. Social timing is one of the most important parts of online marketing. It's the perfect time to talk about your newest product, great article, or funny quip. To make sure you're always sharing and posting at just the right time, create ...
Jun 16, 2021•6 min
Social timing helps an online marketer pull the most value of their online marketing campaigns. This is because social networks change in character and marketing trends within them vary widely over time. Facebook as a social network is one such network that changes course with time. Social media has taken the world by storm in just the past decade. In this book, we address aspects of social timing within the realm of online marketing. We discuss the necessary timing that goes into any sort of ma...
Jun 15, 2021•5 min
Social timing in digital marketing is one of those concepts that are easy to understand but can be difficult to implement. This book will serve as a great guide to help you navigate the sometimes murky waters of social networks. It's loaded with real world examples so you can learn from others experiences before you make mistakes of your own. I've included time tested strategies for using different platforms. I'll show you how to build long term relationships and increase trust within your netwo...
Jun 14, 2021•5 min
There are many myths about link building . This guide debunks them in an effort to clarify some common confusion about what link building is and how it helps marketers and businesses. Follow the smartest SEO strategy for link building and your content will benefit without breaking the rules. The internet is filled to the brim with myths and misconceptions about link building. It's time to debunk the biggest myths of all. Here are some links that you'll find useful in your quest to get "the" answ...
Jun 11, 2021•6 min
Myth: Link building is dead . Fact: Link building remains the most influential ranking factor at Google, and it will continue to be for a long time. To understand why, consider that even in the past few years, Google has rolled out Penguin, Panda, and Hummingbird, all of which affected their core relevance algorithm. And yet links are still paramount to a successful search strategy. In this report you will find link building myths and lies. Uncover the truth about link building for SEO and learn...
Jun 10, 2021•6 min
SEO link building is the process of obtaining inbound links from other sites for the purpose of increasing your search engine rankings. This podcast will discuss how to use video for SEO link building and how this strategy is effective. Video can be a useful tool to attract links and improve your search engine rankings. It has the ability to engage the viewers, and it is preferable by many over other types of content as well. Use videos as an additional method for drawing attention to your websi...
Jun 09, 2021•7 min
The website design cost depends on various factors. The nature of business you run, the number of pages to be made, complexity in functionality, and most importantly the creativity of web designer. These factors are fully dependent on you and thus making it difficult to determine a specific figure for the site design costs. However, you can get a rough indication by looking at the bill of $600-$800 which is roughly between $0.007-0.008 per page for designing only and not including other addition...
Jun 08, 2021•7 min
A website design cost varies based on several factors including the company's size, location, client's needs and available technologies. The website design cost is the sum of all costs involved in designing a websites including web development, web hosting, domain registration and other miscellaneous fee. While it may vary depending upon each business, website design costs typically start at $500 for a basic website, with a range of $600 - $15,000 for most consumer businesses. The cost and value...
Jun 07, 2021•6 min
