#462: Using Video for Link Building & SEO, Episode 1
Episode description
SEO link building is the process of obtaining inbound links from other sites for the purpose of increasing your search engine rankings. This podcast will discuss how to use video for SEO link building and how this strategy is effective.
Video can be a useful tool to attract links and improve your search engine rankings. It has the ability to engage the viewers, and it is preferable by many over other types of content as well. Use videos as an additional method for drawing attention to your website.
Video is becoming one of the most popular mediums being used for content marketing. It's relatively easy to add a video in place of images or written content. It can change up the look of your blog, give people something new and interesting to engage with, and provide very visual content; all of which can be extremely effective. So, how can you use video to build links?
Video is a powerful way to build links because Google thinks it is more relevant. If you want to rank better in Google, you need links. And if you want links, you need video. This model may be getting old, but it's still true. Rather than linking to someone else's video, you can use a video to link out to other authority websites. For the SEO-savvy businesses out there, this is one of many steps toward having a higher rank on Google.
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