This podcast episode has one aim, to show you how to scale your PPC campaigns. It shows you what not to do, which is just as important as knowing what to do! It takes a clear and concise approach to learning, the structure is designed so that you can follow along, pause, and rewind where necessary. Google Ads is a science. Learning its ins and out, and there are many that can feel impossible. You'll learn how to scale your campaigns by thinking in terms of variables instead of keywords so that y...
Aug 27, 2021•7 min
Google Ad Rank is an important component of your Google Ads Quality Score. If you manage a large Google Ads campaign chances are you'll want to understand how it works so you can monitor it constantly. The Google Ad Rank Formula is the essential determining factor in determining your Quality Score, therefore it's important to understand how it's calculated . More on Google's Ad Rank Formula: https://ppc.co/ad-rank-formula/ The Ad Rank Formula is written in a very understandable manner. The autho...
Aug 26, 2021•6 min
Google Ads vs. Facebook Ads There are two major online advertising platforms: Google Ads and Facebook Ads . When determining which platform is right for you, you should take into consideration four main factors: Cost, Targeting, Tracking, and Reporting. Google Ads vs. Facebook Ads: https://ppc.co/google-ads-vs-facebook-ads/ Do you know what Google Ads and Facebook Ads are capable of? And how they can adversely affect your business if you don’t? Do you feel like you need expert help to make the m...
Aug 25, 2021•7 min
Curated Content in SEO is content that search engines are favoring over original articles. It can be original content, but it can also be an article that you find interesting and you want to summarize and re-arrange that may include some original text of yours. Both ways of curating content in this sense don't necessarily mean adding your own thoughts, words, or ideas to the article, it's more like adding a structure and value to it, so somebody who knows nothing about what you are writing about...
Aug 24, 2021•7 min
Curated Content is a blog that publishes guest posts. The guest post content is typically SEO optimized and written for a target keyword with the intent of ranking on Google. Curated Content offers an opportunity to get genuine backlinks and initial SEO authority. Guest blogging has been around since the internet's earliest days, but it wasn't until recent years that it became an essential part of SEO. Some approaches to guest blogging are done for the sole purpose of improving your rankings, an...
Aug 23, 2021•6 min
A Link Wheel is a system that allows you to continually build quality inbound links over and over again. It then "spins" those links around in a cycle, distributing PageRank to each page while avoiding the Penguin penalty. The term "link wheel" is used in SEO to describe the practice of creating multiple types of web pages, and then building hyperlinks from a central content hub, known as the root page, to all the other pages. The number of different types of pages can vary from three up to ten ...
Aug 20, 2021•8 min
A link wheel is an arrangement of websites and links designed to increase the visibility of certain keywords within search engines. SEO link wheels are different than other spam practices such as keyword spamming, as they can actually have a positive long-term effect on rankings. Link wheels, or link wheels, are one of the most effective black hat off-site SEO tactics that exist. They also are one of the most misused and abused techniques in all of SEO. A link wheel is a set of sites that point ...
Aug 19, 2021•6 min
A link wheel is a system created to raise the link juice of a website. It is essentially a circular line of web pages pointing to one master page or site in such a way that if anyone clicks on any of the webpages in the circle, they will essentially be clicking on the main website for the link juice, thus raising it in Google rankings. A link wheel is a spam technique and usually involves purchasing links from various cheap websites to place together and create a large circle. It is a series of ...
Aug 18, 2021•7 min
Short tail keywords in SEO are specific long-tail keywords. Short tail keywords have more competition and very high search volume. It is more cost-effective to rank with long-tail keywords because they have a lower keyword difficulty score. There are a few different types of keywords that can be used in SEO, including phrases and long-tail keywords. Phrases are exactly what they sound like, made up of two or more words that make sense together. The most common type of phrase is known as short-ta...
Aug 17, 2021•6 min
Short tail keywords in SEO are key phrases that you can rank for in search engines such as Google, Yahoo, and Bing. Using only words that are 3 to 4 words in length and most often not repeating the exact same word twice, these phrases can help you narrow your focus to get the most targeted traffic you can from your website. Short tail keywords are individual terms that have more competition. Most often, these terms are two to three words in length. A short tail keyword is actually a phrase, not ...
Aug 16, 2021•8 min
Social proof is a very effective marketing tool that helps you convert more sales leads. It's the unspoken and unconscious consensus your prospects feel when they trust that your brand or product is worth their time. Whether at the grocery, shopping mall, or browsing online, people are constantly evaluating products to see if they are good enough to use and spend money on. Use social proof in marketing to persuade website visitors to engage with your content. Social proof is essentially evidence...
Aug 13, 2021•8 min
Social proof is one of the best ways to encourage your prospective buyer to make a purchase, one that will surely delight them. If you're wondering how to use social proof in digital marketing, take an honest look at other eCommerce websites and traditional brick-and-mortar stores and see what they've done right--and what they've failed to do. There are few things in digital marketing as persuasive as social proof. It can boost your conversions, and even help you deal with objections. Savvy mark...
Aug 12, 2021•7 min
Inbound marketing is about creating content and distributing it through various channels such as social media and email campaigns to attract, convert, and build lifetime value from prospects before they ever enter the sales funnel, while outbound marketing reaches out to target audiences with direct communication, even if leads are not yet interested in hearing more. Inbound marketing strives to generate leads through various means of content delivery such as blog posts, ebooks, case studies, in...
Aug 11, 2021•7 min
Inbound digital marketing tactics are focused on attracting new prospects through content and social media. There is no direct selling or immediate material calls to action. Inbound marketing is a means of branding that can be supported by advertising, PR, sponsored events, blogs, social media, and webinars. The biggest debate among businesses is which direction marketing should go (inbound marketing or outbound marketing). In this guide, we will show you the difference between inbound and outbo...
Aug 10, 2021•8 min
Guerrilla marketing is a term that came from the military in World War I. Guerrilla warfare means surrounding your enemy and cutting off their supplies, but it is also used to describe a sort of unconventional promotion. It's meant to take place outside of the usual outlets or to use the strategy of reaching huge audiences while targeting a smaller subset group through individual means. Guerrilla marketing may sound like a perfect fit for advertisers, but it can also be a really useful strategy ...
Aug 09, 2021•6 min
The term "guerrilla marketing" often brings to mind images of edgy advertising campaigns that push the limits of what is acceptable in a given culture. But guerrilla marketing has been around since the early days of commerce, and for digital-based businesses, it provides an opportunity to capitalize on consumer interest while simultaneously boosting website traffic. The Guerrilla Marketing for Digital Marketers podcast covers a range of marketing tactics that you can use to help build your busin...
Aug 06, 2021•7 min
In this episode, we further explore how to maximize customer lifetime value in an online business . If you're tired of quickly cycling "lemons" you need to be aware of the concept of customer lifetime value. In this podcast, you'll learn what it is and how you can use it to grow the profitability of your business. Figuring out ways to maximize customer lifetime value can make a huge difference in a website's income, especially when it comes to using digital marketing. There is one obvious way to...
Aug 05, 2021•7 min
Marketing is hard. Differentiating oneself from a growing sea of similar companies is not impossible but it is very difficult. The competitors do not just evolve, they explode into new markets. A big issue is that many small businesses fail to expand their products and services. If you are in a business that does not evolve, it will either die or get bought over by a competitor who does. Here I will discuss 3 ways to maximize long-term customer value in an online business. There are many ways to...
Aug 04, 2021•8 min
All website owners should remember one thing: Search engine rankings are based on relevance, not quantity. With Google's use of freshness signals and other factors, they don't reward link exchanges any longer. The misconception is a link exchange will gain you a higher ranking on search engines . The flaw in this theory is the search engine doesn't know or care whether the page linking to yours contains relevant unique content. While quality links may help you rank more highly for specific searc...
Aug 03, 2021•6 min
Link exchange is a mutual agreement between webmasters of equal standing to trade links. It is considered an integral part of search engine optimization (SEO) efforts for many individuals and businesses. Ultimately, this proves that link exchanges play a critical role in search engine rankings – and in today's business climate – they are almost essential. This is the big question among webmasters today. With the continuously growing trend of link exchange, people are unsure whether to join in or...
Aug 02, 2021•8 min
What can you do to increase the average order size on your eCommerce site? In selling online, it is increasingly important to approach the prospective customer as early as possible in the sales cycle. Prospects often spend more time in search of products using eCommerce channels before filtering down their selections and making a purchase. This makes encouraging them in eCommerce to add even low-priced add-ons an important sales tactic. A vital part of improving conversions is to increase the av...
Jul 30, 2021•10 min
There are lots of different ways to increase the average order size on your eCommerce website . We looked at the research, combined it with our own experience, and came up with these strategies. We cover examples from various eCommerce stores where each of these strategies works well. The ability to boost average order size (AOS) is a key component in driving revenue. Doing so increases the value of your customer relationships and provides greater opportunities for cross-selling and up-selling o...
Jul 29, 2021•8 min
User-generated content has been powering marketing for a long time. Now there are more ways than ever to include it in SEO and other digital marketing campaigns with Campaign Codes. Check out how our latest mobile app is improving the ROI of businesses, making them larger than ever before. Your website visitors might not be able to put their finger on it, but something feels less than genuine. There's a chance your site could be losing out in search engine result rankings because of the quality ...
Jul 28, 2021•9 min
It is said that it is now a popular part of businesses in digital marketing. It helps people to feel that your brand is authentic by providing content from actual customers. You may need some assistance because the best quality UGC will usually be found on social networks like Instagram and Facebook. User-generated content in SEO is a method of getting people to create content that supports a specific message, link, or advertisement. It's important for businesses to have user-generated ads so th...
Jul 27, 2021•6 min
Trendy websites all over the world are turning to search engine optimization solutions. There is a gold-rush of SEO software out there and we want you on our team! Our white label SEO software tools will get your business up online to beat your competitors in no time. Mostly, it is all over the world that are turning to search engine optimization solutions. With so many options, it feels impossible to choose just one software program that can truly help increase traffic and build trust with your...
Jul 26, 2021•8 min
First, in the industry, our White Label SEO Tools offer comprehensive for a fraction of the cost. Your business becomes an extension of ours with no overhead and you can focus on your revenue-generating sectors. Our team is always available to answer questions or guide their customers through every step. Get your own brand name of SEO tools without the headache. The white label SEO software tools are sold with your branded company logo and can be customized to match your organization's existing ...
Jul 23, 2021•7 min
We provide the most powerful and reliable SEO tools on the market. We are not bothered with gimmicks or flashing lights so we do our best to give you the finest of software engineering. In this episode, we explore the best white label SEO tools available on the market: We aren't claiming to be the newest player on the SEO Market, but what we are claiming is that our SEO software tools are a new breed. Some white label providers give you just some simple prescriptive advice and sales tactics; mak...
Jul 22, 2021•5 min
SEO is one of the fulfilling and long-lasting investments a company can make. No, it won’t be cheap but if you want to increase your search engine rank in Google and Bing, there are no shortcuts or free lunches. SEO has to be done right in order for customers to find you online. SEO is a gratifying investment with lasting results. The key term is "investment" because investing properly will increase success significantly when compared to penny-pinching and rushing through tactics like black hat ...
Jul 21, 2021•7 min
SEO, as a subject, is so expansive that it has practically reached its limit. When you're sitting on the edge of needing assistance with SEO but don't know how to start, we’ve provided an easy-to-read guide to help get you started. Search engine optimization, or SEO for short, is a long-term project that requires patience and expert knowledge. Whether your company already has a market share of top results on Google or you're just starting out, it's difficult to succeed in the world of online mar...
Jul 20, 2021•6 min
Professional Search Engine Optimization (SEO) services are much more costly than setting up your account on Google for free. After all, SEO experts spend a lot of time analyzing the content and metadata to understand how it may rank in different results pages. They also need to continuously monitor traffic and analytics to see how they can better optimize their techniques. And if you think that’s expensive – wait until you pay for professional SEM services! SEO is expensive, or so you would thin...
Jul 19, 2021•6 min
