Send us a text Struggling with SEO or considering an e-commerce venture but don't know where to start? Fear not, as I, Ed Dawson, unlock the doors to digital success with my treasure chest of SEO secrets and e-commerce strategies. Within this episode, I lay out a plethora of actionable insights, from discovering the ease of hiring freelancers on platforms like Upwork to swiftly setting up your online store with Shopify. By tapping into two decades of website building and monetizing experience, I...
May 13, 2024•12 min•Season 1Ep. 106
Send us a text Unlock the timeless secrets to online success as I, Ed Dawson of keywordspeopleuse.com, guide you through a treasure trove of SEO strategies. Ever wondered how to keep your website traffic flourishing year after year? I'm spilling the beans on crafting evergreen content that draws visitors like moths to a flame. Think pieces like a beginner's guide to broadband that, even after two decades, continue to be a beacon for new users. This wisdom isn't just about longevity; it's about c...
May 10, 2024•12 min•Season 1Ep. 105
Send us a text Unlock the power of SEO without the headache as I, Ed Dawson, take you through my top ten quick tips from the extensive 101 SEO tip series. I bring to the table over two decades of experience in building and monetizing websites, ensuring that you're getting advice from someone who's not just studied the game but has been a key player in it. Prepare to boost your site's speed, understand the significance of internal linking, and embrace the security that comes with HTTPS—all while ...
May 08, 2024•12 min•Season 1Ep. 104
Send us a text Unlock the potential of your satisfied customers to become your most powerful marketing allies! I'm Edd Dawson, founder of keywordspeopleuse.com, here to share over two decades of wisdom on harnessing the energy of referral programs to supercharge your SEO and marketing efforts. This episode isn't about the one-sided world of affiliate marketing; it's a deep dive into the symbiotic relationships forged through successful customer-based referral strategies, like those of Dropbox an...
May 06, 2024•11 min•Season 1Ep. 103
Send us a text Ever wondered why the once-mighty PageRank has slipped into the shadows of SEO chatter? Join me, Ed Dawson, as I unlock the secrets behind Google's initial search algorithm and its waning role in modern-day SEO strategies. PageRank's legacy began as the foundation of Google's search engine dominance, where the web's hierarchy was determined by the link love pages received. In this episode, I'll take you through an SEO history lesson, revealing how PageRank's transparency once spaw...
May 03, 2024•12 min•Season 1Ep. 102
Send us a text Feeling swamped by the sheer mountain of SEO keywords? Let's unravel the enigma together, to dissect the art of navigating through the keyword quagmire. It's about cracking the code on which keywords are worth their own spotlight and which are better as a supporting cast, ensuring your content is as streamlined as possible without stepping on its own toes. This episode sails into the realm of keyword clustering, sharing how to harness this technique to simplify your SEO strategy a...
May 01, 2024•9 min•Season 1Ep. 101
Send us a text Celebrate a major podcast milestone with me, Edd Dawson, as we hit the 100th episode of 'SEO is not that hard'! Join me as I reflect on the incredible journey we've taken together, reaching audiences in 84 countries and beyond. More than a trip down memory lane, this episode zeroes in on the power of simplification in product design. Inspired by the recent revamp of Keywords People Use, I share how paring down a complex credit system to a single, intuitive model can dramatically i...
Apr 29, 2024•11 min•Season 1Ep. 100
Send us a text The March Core update completion was announced a few hours ago (26th April 2024) even though it actually completed a week earlier on the 19th April! Feedback to Google form: https://docs.google.com/forms/d/e/1FAIpQLSf76Nm3Xsd5NoOPzFajem2sIdwgeewlqAH7XknhycaqP6myRA/viewform SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips ...
Apr 27, 2024•6 min
Send us a text Have you ever felt the sting of an algorithm update tanking your website's ranking overnight? I'm Ed Dawson, and in episode 99 of "SEO is Not That Hard," I'm dissecting the art of diversification in the SEO world. Drawing from my 20-plus years in the trenches of SEO development and affiliate marketing, I share insights on why it's critical to spread your digital risk across various income streams and traffic sources. We're peering beyond the allure of betting it all on one big ide...
Apr 26, 2024•14 min•Season 1Ep. 99
Send us a text Ever felt like your web pages are locked in a battle royale for Google's attention? That's keyword cannibalization, and it's eating up your SEO efforts! This episode is your guide through the murky waters of self-competing content, providing a deep dive into how multiple pages targeting the same keyword can trip up search engines and dilute your rankings. We untangle the web of similar but distinct search intents, like the fine line separating 'BT Broadband Deals' from 'BT Broadba...
Apr 24, 2024•15 min•Season 1Ep. 98
Send us a text SEO Glossary : https://keywordspeopleuse.com/seo/glossary SEO Guide to Links: https://keywordspeopleuse.com/seo/guides/links SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and ...
Apr 22, 2024•12 min•Season 1Ep. 97
Send us a text What is Cloaking? Why do some people do it? How does it work? Why do I not recommend doing it? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our ...
Apr 19, 2024•12 min•Season 1Ep. 96
Send us a text Link To Google Patent that mentions Information Gain: https://patents.google.com/patent/US11354342B2/en SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE tria...
Apr 17, 2024•14 min•Season 1Ep. 95
Send us a text Google Search Essentials (formerly Webmaster Guidelines) : https://developers.google.com/search/docs/essentials Google Quality Rater Guidelines : https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips....
Apr 15, 2024•11 min•Season 1Ep. 94
Send us a text Ever find yourself pondering how to skyrocket your website's SEO through smart content strategy? I'm Ed Dawson, and in this latest discussion, I'm peeling back the layers on the art of keyword clustering—a game-changer for anyone eager to amp up their online presence. As the brains behind KeywordsPeopleUse.com, I've harnessed over two decades of experience to help you siphon through the noise and pinpoint the burning questions your target audience is relentlessly searching for. We...
Apr 12, 2024•10 min•Season 1Ep. 93
Send us a text Unlock the secrets of authentic SEO success as we navigate the murky waters of backlink acquisition. In the realm of search engine optimization, the line between ethical link building and the frowned-upon practice of buying backlinks is razor-thin. This episode sheds light on the crucial distinctions, highlighting why Google places such high value on natural, merit-based linking and how deviating from this can land your website in hot water. You'll gain insights into the algorithm...
Apr 10, 2024•15 min•Season 1Ep. 92
Send us a text Embark on a journey through the SEO landscape with me, Ed Dawson, where I peel back the layers of keyword clustering's evolution and reveal the game-changing approach we've adopted at KeywordsPeopleUse.com. Say goodbye to the misleading shortcuts of AI-based clustering, as we explore the detailed world of SERP clustering, where actual Google-recognized clusters come to light. This meticulous process might take longer, but the results are well worth your patience. Understanding the...
Apr 08, 2024•11 min•Season 1Ep. 91
Send us a text Saddle up for a journey through the SEO wilds post-Google's March 2024 core update with me, Ed Dawson, at the helm. I’m peeling back the curtain on how to navigate the ever-changing landscape of search engine optimization, sharing war stories from two decades in the trenches. Get ready for real talk on white hat versus black hat strategies, and the risks and rewards that come with each—one misstep could be the difference between a thriving site and a Google ghost town. As the dust...
Apr 05, 2024•14 min•Season 1Ep. 90
Send us a text Links mentioned in the Podcast: Site affected: https://travellemming.com/ My Video to Nate - https://www.youtube.com/watch?v=BDPn7-7G2nc Keyword Clustering results - https://keywordspeopleuse.com/keyword-clusters/share/456 SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tip...
Apr 03, 2024•12 min•Season 1Ep. 89
Send us a text Try our Keyword Clustering tool at : https://keywordspeopleuse.com/keyword-clustering-tool SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Stan...
Apr 01, 2024•17 min•Season 1Ep. 88
Send us a text Has the content mill reached its expiration date? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd...
Mar 29, 2024•12 min•Season 1Ep. 87
Send us a text Discover how the humble breadcrumb navigation can transform your website from a confusing maze to a user-friendly haven, boosting your SEO in the process. In this recent surge of Google spam and core updates, I've noticed a trend: sites getting hit are the ones missing out on these tiny yet mighty guides. Join me, Ed Dawson, as I pull from the classic Hansel and Gretel tale to shed light on how breadcrumbs not only help visitors retrace their steps but also serve as a GPS for sear...
Mar 27, 2024•9 min•Season 1Ep. 86
Send us a text Link to watch the video : https://www.youtube.com/watch?v=i-S5gbV2nLI Link to try out Keyword Clustering : https://keywordspeopleuse.com/keyword-clustering-tool SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUs...
Mar 26, 2024•12 min
Send us a text Link to the Sparktoro Report the episode covers: https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could ...
Mar 25, 2024•15 min•Season 1Ep. 85
Send us a text Ever found yourself puzzling over the cryptic ways of Google's search algorithms? You're not alone. We tackle the burning question: Why can't Google just tell us what it wants? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how ...
Mar 22, 2024•12 min•Season 1Ep. 84
Send us a text Ever wondered how a simple customer suggestion can transform an entire service offering? Join me, as i cover a game-changing discovery during an onboarding call with a ustomer, all revolving around the potential of customer feedback to revolutionize SEO strategies and website enhancement. A paying client’s curiosity about keyword cluster visualizations sparked an epiphany for us at Keywords People Use—highlighting a product feature we had completely overlooked. Also how you can ap...
Mar 20, 2024•10 min•Season 1Ep. 83
Send us a text We'll unpack the recent Google algorithm upheavals and what they mean for the future of AI-generated articles. Despite AI's growing capabilities, there remains an irreplaceable value in the authenticity and creativity that only human writers can offer. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.e...
Mar 18, 2024•17 min•Season 1Ep. 82
Send us a text I run through the types of Google Penalty and what you'll need to do to recover. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan ...
Mar 15, 2024•16 min•Season 1Ep. 81
Send us a text All the latest news on Googles March 2024 Core and Spam updates. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with...
Mar 13, 2024•29 min•Season 1Ep. 80
Send us a text The tool we use at KeywordsPeopleUse.com to collect and share customer testimonials is https://senja.io/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE tri...
Mar 11, 2024•10 min•Season 1Ep. 79
