Quick SEO Tips #21 to #30

I'm here to share with you the SEO knowledge , hints and tips I've built up over the years . With you , the SEO knowledge , hints and tips I've built up over the years . Welcome to the latest episode of SEO is not that hard . Today I'm going to cover my quick SEO tips , numbers 21 to number 30 . So number 21 . Need help ?

You can hire specialists quickly and easily , and usually affordably , on marketplaces like upworkcom . Finding a specialist for any task is now incredibly simple with these job marketplaces that are available . Don't let a skill gap keep you from achieving what you want .

Go to a place like Upworkcom , put in what it is that you want to achieve , a problem you're having and you'll get people from all around the world who will bid to complete that task for you . You can find any specialist specialists , not just technical . Pretty much anything you want you can find there .

So if there's anything you're stuck with , anything you're struggling with . That's where to go . Go to a place like output and hire someone and it's all protected and it's really good systems . So , yeah , never struggle if you get stuck . Go and find somebody . Tip 22 looking to launch an e-commerce store but don't know where to start ? Try shopifycom .

Shopify is a great hosted e-commerce platform which will get you up and running extremely quickly . There's no need to worry about hosting , software installs or updates . No tech skills are required at all . No excuses not to get going . It's basically an online hosted platform that specializes in doing e-commerce . It's got all the payment gateways in there .

It just gets you running so quickly . You can start getting products on there and get content on there and get selling really quickly . And you know it's cheap to start cheap monthly plans . It's used by a huge range of companies . There's companies selling millions and millions of pounds worth of product every month use Shopify , so it's a really solid platform .

They get better in terms of SEO every year . There are some trade-offs with all these things , but it's a really good platform to get started and highly recommended . Tip 23 . You want to launch a blog but you don't know where to start .

So , as Shopify is to e-commerce , then tip22.com allows you to get a blog up and running without need to get your own hosting or install , update any software really quickly . I mean WordPress for blogging is basically just the default .

I mean over 40% of the websites online worldwide run on WordPress , so you can either download and install and run it yourself or there's plenty of other places that run it . Wordpresscom is like a really good place to start with and , yeah , wordpress can be extended with plugins in so many ways . It's really good .

If you want to start a blog or many other types of websites as well , come on WordPress , so it's well worth it . Tip 24 , e-commerce store owners always include an FAQ for every product and product range to boost your organic traffic reach . You don't want to be just the place to buy a product .

You want to be the expert on every product you sell and you'll attract more search traffic by answering all the potential questions . A prospective buyer has meaning more potential customers landing on your pages . Having all those questions answered there on the product page will also convert more visitors into buyers .

So you're going to pick up people higher in the funnel , those who are thinking about purchasing a product . They're going to find you as the first source of information on that .

So even if they don't buy there and then you are the place that's first going to come to mind when they do move on to buy , and if you do get on there and answer their questions for them , then you are more likely to make that sale . You don't want to be the e-commerce site that just sells something .

Because people are going to come along , they might have a question about the product before they buy . They'll google it , find somewhere else , answers a question and if that place also sells it , they may well buy it there as well . So you don't want to be hijacked by not having those questions answered .

On your page again , you're looking to find what people are saying about any product or any product range . Keywords , people usecom great place to find . Put in the product that you are selling and you'll find we can provide you all the questions people are asking about that product . Tip 25 a picture is worth 10 000 .

You can include images within your pages then . Do I mean this is just such a simple tip but so many people miss out on it ? Put pictures and images on your pages where it makes sense if you're trying to explain to somebody how to use a piece of software . Put images up that show where on the page they've got to click .

If you're selling a product , make sure you've got plenty of product images . The more product images , the better images of the product in use . A whole gamut . Just make sure if you can fit an image in and it makes Tip 26 . Decided to remove some old pages from your site ? Always 301 redirect them to the next most suitable page .

A 301 redirect will pass any links that point to the removed page to the redirected page . Google will then pass most of the ranking signals of your old page to the page you redirect the traffic to , which means the hard work and effort you put into the page you've had to remove won't be completely lost from an SEO perspective .

A simple example of this is a product page . You've got your e-commerce site . You're sending a product . That product gets discontinued . Then you want to 301 redirect that product page back up to the category page that that product is part of . Or if a new version is released , 301 to the new version of the product .

Just make sure you don't lose all the hard work that you've put into that page and building rankings for it and traffic to it and links to it over time . Make sure that you redirect to another page so you don't lose it . Tip 27 , don't buy a domain name that includes the trademark of another company , especially bigger companies .

You'll end up in a world of pain if you try to monetize it . Trying to benefit from another person's brand or trademark can be seen as an attempt to pass off and can lead to some quite serious legal consequences if the other company discovers what you're doing .

Many brands can be quite aggressive at protecting their trademarks and brands and there are many examples of them getting those passing off shut down and the domain seized . In short , it's better to build your own brand from the start . So just don't , don't . You know , if you're going to build a website about , you know , lego don't put lego in the domain name .

And if you do , you know there's very strict rules on what you can and can't use with trademarks , and some companies , especially the bigger ones , are very , very on top of this and will try and shoot you down . So don't step on people's toes with that . It's just not worth the effort from the start . Tip 28 .

Keywords in a domain name won't help you rank by themselves , but when people link to you using your domain name as anchor text , then it might . I mean , this is one of the more controversial tips you might find . Some people have quite strong opinions both for and against this tip .

In my opinion , it's the keyword in the anchor text when people link with the domain name to you . That's the benefit , though . I mean when we had broadbandcouk we got lots of links to that website which we were just broadbandcouk .

That was straight , you know , naked anchor text , and I'm sure that helps that site rank for the keyword broadband , because that keyword being the domain , it's not because it's just the domain itself . I'm pretty sure it's because of the anchor text . Some people think that keywords and domain names do have power in themselves .

Google seems to always now say it doesn't . If it is , it's only going to help you for one keyword . But I don't think it hurts to put them in , but I don't think it's a beat on end . Tip 29 . If the anchor text for a link says cheap laptops , then this is a sign to Google that the page being linked to is relevant for the term cheap laptops .

This is why , when you create links that you control , you should always try and use descriptive anchor text rather than generic ones like click here , which are a race to a good ranking signal .

Always make sure that when you put in links say if you're using internal links that you control make sure that you use descriptive ones with the keywords in that you want to rank for , because google does use the relevance of those anchor anchor texts to help rank your website , the web page , for those keywords that are in those anchor text .

Finally , tip 30 keyword volume is an overrated metric , which is why we don't use it at keywordspeopleusecom . Don't chase keywords based on volume . 20% of all searches every day on Google have never been seen before .

Too many people get fixated on chasing keywords by volume , so all they're doing is making life hard for themselves in the first instance , because more volume equals greater competition . So when you're starting out , it makes much more sense to chase fewer longer-tail keywords that naturally have lower volume .

It's only by building a broad base of content at this level that over time , you'll start to gain the topical authority you need to naturally start and pick up higher volume keyword traffic .

You know , with all the people who also ask questions that we surface from Google , if you put those into a tool that gives keyword volume , they will most likely say that those are zero volume keywords . But we know they're not zero volume keywords because Google bases those .

People also ask questions based on the volume of questions it gets asked around those topics . So it only shows you high volume questions for that topic . The trouble is that the keyword volume estimators have got very sparse data on long on the long tail .

They have some data about the head to head terms and further down , but you know , at a certain point they just don't know , and especially so many keywords and queries are new every day , they just don't know , they can't guess . So don't get too hung up on keyword volume because you'll just miss out on so much opportunity if that's all you focus on .

So that's all the tips for today . Hope you found them useful . If you want to get all 101 tips in a PDF , there is a link in the show notes where you can download that from , and we'll be back sometime soon with even more tips . Thanks for being a listener . I really appreciate it . Please subscribe and share . It really helps . Seo is not that hard .

It's brought to you by KeywordsPeopleUsecom , the place to find and organize the questions people ask online . See why thousands of people use us every day . Try it today for free at KeywordsPeopleUsecom To get an instant hit of more SEO tips . Then find the link to download a free copy of my 101 quick SEO tips in the show notes of today's episode .

If you want to get in touch , have any questions , I'd love to hear from you . I'm at Channel 5 on Twitter . You can email me at podcast at keywordspeopleusecom . Bye for now and see you in the next episode of SEO is not that hard .