Quick SEO Tips #1 to #10 - podcast episode cover

Quick SEO Tips #1 to #10

May 08, 202412 minSeason 1Ep. 104
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Unlock the power of SEO without the headache as I, Ed Dawson, take you through my top ten quick tips from the extensive 101 SEO tip series. I bring to the table over two decades of experience in building and monetizing websites, ensuring that you're getting advice from someone who's not just studied the game but has been a key player in it. Prepare to boost your site's speed, understand the significance of internal linking, and embrace the security that comes with HTTPS—all while steering clear of Google's penalties for black-hat tactics.

This episode isn't just about getting your pages to rank; it's about crafting a user experience that resonates with both human visitors and search engine algorithms. Discover why relevance and authenticity in your backlink strategy can make or break your online presence, and how to foster genuine white-hat links that will elevate your site's authority. Whether you're a budding SEO enthusiast or a seasoned pro, these insights from KeywordsPeopleUse.com are your ticket to a website that's not only loved by users but favored by Google. Join me and let's navigate the digital landscape together, one insightful tip at a time.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

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Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Transcript

Speaker 1

Hello and welcome to . Seo is not that hard . I'm your host , ed Dawson , the founder of keywordspeopleusecom , the place to find and organise the questions people ask online . I'm an SEO developer , affiliate marketer and entrepreneur . I've been building and monetising websites for over 20 years and I've bought and sold a few along the way .

I'm here to share with you the SEO knowledge , hints and tips I've built up over the years . With you , the SEO knowledge , hints and tips I've built up over the years . Hello and welcome to this episode of SEO is not that hard . Today I'm going to cover my quick SEO tips , number one to number 10 from my 101 SEO tip series .

There's details later in the show on how you can get all 101 in one go , but let's get on with it . Okay , let's start with tip number one , and this is make your website as fast as possible , because Google hates sites that load slowly , and so do your users . So think about it yourself .

You don't want to be using a website that's slow , takes a long time to load pages . Google knows that people hate that and it doesn't like promoting websites that are slow , so always make your website as fast as possible . Okay , tip number two Google can't find a page , it can't index it . So make sure new pages are linked to from existing pages .

You need to make it easy for Google and your site visitors to find pages , so every new page you add must be linked from a the most obviously related page . Google thank you , and your visitors will thank you . So always remember , um you know , always make sure every page that you create is linked to .

If you create a page don't link to it , then google's not going to find it and people aren't going to find it , so you've just wasted your time . So obviously , always think carefully about where you're going to link to a page from , make sure it's's relevant . There might be more than one place to link to it from .

Make sure it goes in the right place in your navigation . And also , if you've got other relevant pages where you could reference this new page , then link to it from there as well . That internal linking is really important . Tip number three Google loves secure sites , so always have your site running on HTTPS .

Now you'll see nowadays pretty much every single site and you wouldn't want to share your personal information with a site that wasn't encrypted , so why should you expect anyone else to use your site if it wasn't secure . So do yourself a favor make sure your site is running on https . Your visitors and google will appreciate it .

You know many uh hosts will sort this out for you , but just be sure that it is on HTTPS , otherwise , you know , it's one of those issues where Google isn't going to favour it and you're going to get warnings in people's browsers when they try and come to your site . It's just not good for you at all .

So just make sure that's one of the things that you always sort out from scratch . Tip number four Despite what some people say , backlinks from other websites help you . But a word of warning here google doesn't like people buying backlinks . If it thinks you're doing this , it may penalize your website .

So don't get tempted by people offering easy links in return for payment . There are genuine link building programs . There are genuine link building methods that are white hat and aren't going to get you in trouble . But this is just a word of caution .

When you first look in , be careful , if you do go looking to buy links , on what kind of methods they're using and whether it is white hat and fits within google's profiles , google's um terms of service , or whether it goes against them .

Tip number five another backlink one backlinks coming from external sites and pages that are more relevant to your website's topic are better than from completely unrelated sites . Relevancy doesn't mean a website has to be exactly the same topic as yours , just that they're linking to you from a page that's relevant to their topic and also relevant to you .

So an example might be you might have a campsites website having a page about local places for their visitors to eat at and linking to local restaurants and cafes . So there's a relevance there because it's relevant to their audience , it's relevant to the area and they're giving you that link . So that is a good relevant links .

Links from completely unrelated sites on pages which are completely unrelated to your topic ie , if you were just inserting links into a page just to try and get a page rank from that page by the link being there isn't going to perform as well as a link from a site that's on the same topic and a page that's the same topic as you are .

Tip number six H1s are important . Every page should have one . Put the main keywords you want to rank a page for in the pages H1 . So on a web page , the H1 is the main heading of the page content . So in a CMS like WordPress , it will be the page or post heading . Most web page editors might also call it the heading one .

So H1 is a HTML tag that helps Google work out what the subject of your page is , as well as being helpful for your site visitors and accessibility for those using screen readers . Now changing a H1 can have a big difference . We recently had one on Keywords People Use , where the H1 for one of our pages is the page that targets Google autocomplete .

We'd put it as keyword autocomplete for some reason and we were ranking around about position 30 for the term Google autocomplete tool . We changed the H1 to Google Auto Complete Tool . Two , three weeks later we were ranking almost on page one and that ranking is still declining because we just sorted out that H1 .

We would not put a good H1 in to start with and it causes issues . So always make sure you've got a good H1 for your page that's relevant to the topic of your page and what you're trying to rank for . Tip seven page titles are important . It should be descriptive of the page content and include the keywords you want the page to rank for .

Google uses the page title as one of the most important features to work out what the subject of your page is . Your page title is also what Google will often use to display in the search results when it lists your page , though sometimes it will create its own title , which be annoying , but it's best to put in what you prefer .

Your potential site was to see , because some of the time google will use that this is very similar to tip six about h1s . I genuinely you're going to have very similar h1s and page titles and because these these are the big signifier to google about what your page subject is about and also to your readers .

And again , with the page title , because it is often used by Google in the search results , it's a good place to make sure you get a good title that's going to be attractive for people to click on . Tip eight internal links Links from pages within your site to each other . They help provide context to google about your , what your pages are about .

So use them to help boost the rankings of your pages for your target keywords . You want to use anchor text that describes the content of the page you're linking to . This anchor text provides an additional signal to google as to what the page is about and what keywords it should be ranking for .

And , in addition , good internal links help your site visitors discover more of your content . So this is I always say to people look at Wikipedia for how they do internal linking , because it's actually really good practice . They link well between different pages . They link well on terms .

If there's something you might not understand in a page , it's referenced elsewhere . Where there's a good explanation , they link to it . It's just really good to link your pages together well . It's a very important ranking signal and it's a good explanation and link to it . It's just really good to link your pages together well .

It's a very important ranking signal and it's also very important for your users to be able to find their way around the site , so don't neglect them . Basically , too many people don't put enough internal links on their web pages . Tip nine people who go to google are looking to answer a question .

To build a successful website , you need to aim to answer people's questions . You need to build your content strategy around discovering and answering the questions your audience has .

You'll create great content that actually helps people and will naturally cover a huge variety of keywords across your topical area and a great place to find actual questions real people are asking online for any topic or our tools that keywords people use .

It's all set up completely around this philosophy of answering questions and building your content around the questions people ask and where about keywords people use is all about finding those questions people are asking online so you can make sure to cover your topic based on real users questions . So that's a really important tip .

Tip number 10 last tip for today seo changes a lot over time . Always check that advice is still relevant now . Over the years , google and other search engines have made several changes as to what they deem important for web ranking . They regularly implement entirely ranking systems and algorithms and that can change what is and isn't important for ranking over time .

Therefore , you need to be really careful when looking at any SEO advice . Look at how many sources are confirming any advice you're receiving and how old any published advice is . Reading an SEO guide that's not been updated for several years might lead you to following outdated advice .

An SEO guide that's not been updated for several years might lead you to following outdated advice .

So it's really key to stay on top of the changes in the industry changes that Google make and just stay on top of the advice and just make sure that anything you're listening to is fresh , because some people are still regurgitating old tips from years ago that no longer work , things that have been deprecated .

But because it becomes perceived wisdom , then people don't go back and check that these things still work . So that's why it's really important to always stay on top of the latest advice . So that's it for today . I hope these tips are useful .

If you want to get these tips and many others , if you go to the show notes notes , there's a link there and you can download a pdf that's got all these um tips . They're all ready to go um , but we'll be also putting more out over time on the podcast as we go .

Before I go , I just wanted to let you know that if you'd like a personal demo of our tools that keywords people use , that you can book a free , no obligation one-on-one video call with me where where I show you how we can help you level up your content by finding and answering the questions your audience actually have .

You can also ask me any SEO questions you have . You just need to go to keywordspeoplesusecom slash demo where you can pick a time and date that suits you for us to catch up Once again . That's keywordspeoplesusecom slash demo and you can also find that link in the show notes of today's episode . Hope to chat with you soon . Thanks for being a listener .

I really appreciate it . Please subscribe and share . It really helps . Seo is not that hard . It's brought to you by keywordspeopleusecom , the place to find and organize the questions people ask online . See why thousands of people use us every day . Try it today for free at keywordspeopleusecom To get an instant hit of more SEO tips .

Then find the link to download a free copy of my 101 quick SEO tips in the show notes of today's episode . If you want to get in touch , have any questions , I'd love to hear from you . I'm at channel5 on Twitter . You can email me at podcast at keywordspeople usecom . Bye for now and see you in the next episode of SEO is not that hard .

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