Let’s face it. Creating graphics for social media can take up SO MUCH TIME. But, it doesn’t have to be that. That’s why I’ve invited Canva Design expert Liz Birenbaum to the show today to help make it easier for you. Liz helps female entrepreneurs create stand-out businesses by transforming Canva designs into custom brand marketing materials and I know her knowledge will help you make transformations in your social media work flow too! Episode Highlights Why is it important to have graphics temp...
Sep 20, 2023•20 min
Finding time for your social media marketing tasks isn’t always easy, actually sometimes it can feel downright impossible. But today, I’m sharing my secret sauce for figuring out where social media fits in your schedule so you can be consistent and reap the benefits of a strong social media presence for your business. Episode Highlights Creating a social media habit Habit Stacking and social media Repurposing: The Ultimate Social Media Habit Stack Resources Mentioned Tiny Habits by BJ Fogg: http...
Sep 13, 2023•10 min
Time. We all wish we had more of it don’t we? And there never seems like there is enough to go around. Well today we are going to chat about my top 3 suggestions for saving time when it comes to marketing your teacher business on social media. Episode Highlights Templates Scheduling apps Scheduling social media time on your calendar Resources Mentioned Episode 18: The Importance of Social Media Templates Later scheduler: https://try.later.com/ggv1e2qz2oop (aff link) Caption templates in tpt stor...
Sep 06, 2023•7 min
We’ve reached the final episode in our repurposing series and today I’m sending you off with all of my top social media manager tips so that you can make some repurposing magic happen for your teacher business. Episode Highlights Create a Workflow Use that Written Content Give it time and Follow the data Resources Mentioned Mini-Social Media Consults: https://calendly.com/kfostersolutions/mini-social-media-consult-clone Episode 22: WHY you need long form content for social media marketing Episod...
Aug 30, 2023•7 min
We’re moving right along with our series on repurposing and today is all about how to actually make repurposing your long form content a reality for your business. Episode Highlights Choosing a Repurposing Path Repurposing Path #1 Repurposing Path #2 Potential Content Schedules Resources Mentioned Mini-Social Media Consults: https://calendly.com/kfostersolutions/mini-social-media-consult-clone Episode 22: WHY you need long form content for social media marketing Episode 23: Content Repurposing -...
Aug 23, 2023•9 min
It’s part 2 of our 4 part series on repurposing for social media and today we’re tackling the types of content you can create when repurposing long form content. Episode Highlights Content Type Options Long Form to Short Form Ideas Resources Mentioned Mini-Social Media Consults: https://calendly.com/kfostersolutions/mini-social-media-consult-clone Episode 22: WHY you need long form content for social media marketing If you enjoyed this episode, please leave a review on Apple Podcasts so we can h...
Aug 16, 2023•10 min
We’re starting a 4 part series on my all time favorite social media marketing topic: Repurposing. And today we are diving into the WHY behind having long for content for your social media marketing. Episode Highlights Why are we talking about long form content? Benefits of Repurposing Long Form Content (for your business) Benefits of Repurposing Long Form Content (for you) Resources Mentioned Mini-Social Media Consults: https://calendly.com/kfostersolutions/mini-social-media-consult-clone Repurp...
Aug 09, 2023•8 min
I am so excited to bring you this episode because not only is it our first guest episode for Schooled in Socials but we are chatting about a hot social media topic right now: SEO and social media. And I’m so excited to have my friend Stephanie Royer here to give you ALL the details! Episode Highlights What is SEO and Keyword Research? What Makes Keyword Research for Social Media Unique? Where should we be putting keywords on our social media accounts? How do you identify what keywords to use? Re...
Aug 02, 2023•29 min
It’s time again for my favorite segment of this podcast. We’re going to take some actionable steps and DO IT TOGETHER. And today we’re tackling your Facebook Group Description. Episode Highlights Facebook Group Description Basics Purpose/Mission of the Group Who the group is for What members can expect from the group Add information about lead magnets/relevant offers Resources Mentioned Schooled in Socials Facebook Group https://www.facebook.com/groups/schooledinsocials If you enjoyed this episo...
Jul 26, 2023•11 min
Love or hate ‘em, the truth is Reels have an amazing power to help you grow your community. Let’s chat about it! Episode Highlights Popularity Larger Reach Ease of Consumption and Engagement Ability to Promote Brand Awareness Easily create relatable and shareable content Resources Mentioned Reels idea freebie: https://kfostersolutions.activehosted.com/f/1 Related Episodes / You Might Also Like Episode #11: Brand Awareness Marketing for Teacher Authors on Social Media Episode #15: Getting Communi...
Jul 19, 2023•10 min
Today we are talking about what I consider one of the most important things for your social media success: social media templates. Episode Highlights What is a social media template? Why is it important to have social media templates Types of social media templates that can be helpful If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649 Connect with h...
Jul 12, 2023•9 min
You asked so here it is. An episode dedicated to Guides: the most underrated Instagram feature. Episode Highlights What are Guides? How do you create a Guide? How to effectively use guides Resources Mentioned Take a look at one of my Instagram Guides: https://www.instagram.com/fostercontentsolutions/guide/repurposing/17998793128529826/?utm_source=ig_web_copy_link&utm_campaign=&utm_medium= Related Episodes / You Might Also Like Episode #7: Why Bother Posting on Instagram? If you enjoyed t...
Jul 05, 2023•10 min
It’s time again for my favorite segment and hopefully yours too: Let’s Do It Together. Today, we are going to conduct an Instagram Audit of your account together so that you have a clear picture of where your account stands and how you can move forward with your content creation. Episode Highlights Business Goals Profile and Bio Posts Analytics Resources Mentioned Grab your IG Audit Workbook to follow along with this episode and take action: https://kfostersolutions.activehosted.com/f/7 Related ...
Jun 28, 2023•15 min
We all know about the link in bio when it comes to Instagram, but how do we actually get our community members to our resources so that our social media content can start converting for us? That’s what we’re diving into today. Episode Highlights Community Member’s Journey Ways to get community members to your resources Deciding on a strategy Related Episodes / You Might Also Like Episode #13: Calls to Action 101 Episode #14: Setting up an Effective Link in Bio If you enjoyed this episode, please...
Jun 21, 2023•11 min
You’re ready to convert your community members into customers. You’ve created engaging content and given them a lovely call to action. Your job is done right? Not really. So let’s chat about the next step in your community members journey: your link in bio. Episode Highlights Options for Link in Bio Setting up your Link in Bio Effectively What do I do if I have A LOT of links? Related Episodes / You Might Also Like Episode #4: Let’s Do It Together Instagram Bio Optimization If you enjoyed this e...
Jun 14, 2023•10 min
Class is in session for Calls to Action 101 where we are going to break down this important piece of our social media marketing so you can feel confident every post you create will help you get closer to your goals. Episode Highlights What is a call to action Why are calls to action so important on social media Where to use calls to action Resources Mentioned Track Maven Study https://pages.trackmaven.com/rs/251-LXF-778/images/TrackMaven_Facebook_Report_2014.pdf Related Episodes / You Might Also...
Jun 07, 2023•11 min
We’re getting to the good stuff today. How do you create a social media presence that translates into dollar bills for your teacher author business. It’s called Conversion Marketing. Let’s dive in! Episode Highlights What is Conversion Marketing What kind of content to create What metrics to analyze Resources Mentioned Episode #11: Brand Awareness Marketing for Teacher Authors on Social Media If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher busi...
May 31, 2023•9 min
Brand Awareness. You’ve probably heard this term before. “You should increase brand awareness” “You should create content for brand awareness” But what does that even mean!? No worries, we’re tackling it head on in today’s episode! Episode Highlights What is Brand Awareness Marketing What kind of content to create What metrics to analyze Resources Mentioned Episode #5: Why even bother building a community on social media? Episode #10: Let's Do It Together: How to Assess Your Instagram Analytics ...
May 24, 2023•12 min
It’s time again for my favorite podcast segment: Let’s Do It Together! Today I am going to walk you step-by-step through how you can assess your Instagram analytics to give you more insight on what is working and what isn’t working. Episode Highlights Types of Analytics on IG Exploring the Data (Accounts Reached) Engagements and Interactions Follower stats If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podc...
May 17, 2023•13 min
As educators, we love ourselves some data, but today I want to talk about the ROI of social media marketing that can help your business that you might never see pop up as a data point on your analytic reports. Episode Highlights The customer’s journey Explanation of Hidden ROI What are the implications of Hidden ROI? Resources Mentioned Episode 8: How Do We Measure ROI in a Facebook Group? If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher busines...
May 10, 2023•9 min
Today we are talking about the thing on every business owner’s mind: ROI and specifically how you can measure ROI in a Facebook Group. Episode Highlights Types of ROI Monetary ROI in Facebook Groups Non-Monetary ROI in Facebook Groups Resources Mentioned Episode #2: Favorite Social Media Platforms for Teacher Authors Episode #6: Why Bother with Facebook Groups? If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https:/...
May 03, 2023•11 min
We’re wrapping up the “why even bother” series by tackling the beast that is Instagram. Trust me, after this, you’re definitely going to want to be posting there! Episode Highlights Instagram’s popularity Multiple options for posting and interacting Organization of content Resources Mentioned Ready for a Mini Social Medial Consult? https://calendly.com/kfostersolutions/mini-social-media-consult-clone?month=2023-04 If you enjoyed this episode, please leave a review on Apple Podcasts so we can hel...
Apr 26, 2023•13 min
We’re continuing on with our “why even bother” series this month so today we are going to chat Facebook Groups and why you should even bother creating one to help market your teacher author business. Episode Highlights Booming teacher community in Facebook groups Easier Growth Market research Resources Mentioned Ready for a Mini Social Medial Consult? https://calendly.com/kfostersolutions/mini-social-media-consult-clone?month=2023-04 If you enjoyed this episode, please leave a review on Apple Po...
Apr 19, 2023•13 min
You’re busy, I get it. So why in the world am I asking you to put social media marketing on your plate? Today, we are going to chat about the top 3 reasons you should want to build a community on social media. Episode Highlights Brand awareness Life at the mercy of search Market research Resources Mentioned Ready for a Mini Social Medial Consult? https://calendly.com/kfostersolutions/mini-social-media-consult-clone?month=2023-04 If you enjoyed this episode, please leave a review on Apple Podcast...
Apr 12, 2023•15 min
As a former ELA teacher, I couldn't host a podcast without giving at least 1 vocabulary lessons. So today, we are chatting all about the definitions of organic and paid traffic on social media. Episode Highlights Organic Traffic Paid Traffic Which one is better? Resources Mentioned Don’t forget to enter that launch giveaway before April 11th If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.apple.com/...
Apr 05, 2023•14 min
When it comes to social media platforms, you’ve got A LOT of choices. But today we are chatting about my top 2 favorite social media platforms for teacher authors and why they are so impactful. Episode Highlights There are SO many choices for social media marketing My favorite platform My second favorite platform Resources Mentioned Don’t forget to enter that launch giveaway before April 11th If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher busi...
Apr 05, 2023•14 min
Your plate is overflowing and your time is precious, so today we are starting at square one and chatting all about the WHY behind Schooled in Socials and what you can expect. That way every time you press play, you will be confident that this podcast will serve YOU! Episode Highlights Meet your host (that’s me) My story about WHY I do what I do (and how I got started) What you will hear on this podcast (and what you won’t) Resources Mentioned Don’t forget to enter that launch giveaway before Apr...
Apr 05, 2023•13 min
It’s time for some actionable steps, so today we are going to jump in and update your Instagram bio together! Episode Highlights Why bother optimizing? Parts of your bio Name and title field Bio Call to Action Resources Mentioned Don’t forget to enter that launch giveaway before April 11th If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649 Connect w...
Apr 05, 2023•17 min
Does marketing your teaching resources on social media leave your head spinning? Schooled in Socials will teach you everything you need to make marketing your teaching resources on social media sustainable and profitable for your teacher business. Each week, Kassaundra Foster and her guests will share social media strategies that will help you grow and manage your community so that you can begin to take full advantage of social media marketing without all of the stress. You’ll learn how to plan ...
Feb 10, 2023•2 min
